• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Art of Reduction
 

The Art of Reduction

on

  • 6,310 views

Similar to the Good the Bad, The Pretty and the Ugly, but completely different audio track. Hard to understand without knowing what I said. Video will follow soon, said the organiser.

Similar to the Good the Bad, The Pretty and the Ugly, but completely different audio track. Hard to understand without knowing what I said. Video will follow soon, said the organiser.

Statistics

Views

Total Views
6,310
Views on SlideShare
3,582
Embed Views
2,728

Actions

Likes
24
Downloads
41
Comments
4

10 Embeds 2,728

http://www.awwwards.com 2178
https://twitter.com 383
http://eventifier.co 108
http://www.conseilsmarketing.com 30
http://ctrl-d.ro 21
http://www.onlinerin.de 4
http://plus.url.google.com 1
http://fasel.fornax.uberspace.de 1
http://test.wp.localhost 1
http://www.awwwards.com.fr-fr.wzz5rihx-c.app.easyling.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

14 of 4 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Art of Reduction The Art of Reduction Presentation Transcript

    • THE BOLD AND THE BEAUTIFULOn the Art of ReductionBy Oliver Reichenstein, @iA
    • DIGITAL AND “DIGITAL”
    • DESIGN AND “DESIGN”
    • “Design is if I like it.”-- Everybody
    • “Design is not just how it looks buthow it works.”-- Steve Jobs
    • GOOD DESIGNAND “GOOD DESIGN”
    • “Good design is if it works well.”-- Robot Steve Jobs
    • “Good design is if I like it a lot.”-- Robot Everybody
    • THE AXIS OF STEVE JOBSIS NOT THE COMMON AXISOF EVERYBODY.
    • STEVE JOBSTHE COMMON AXIS OF ALMOST EVERYBODY THE AXIS
    • WORKS STEVE JOBSPRETTY THE COMMON AXIS OF ALMOST EVERYBODY UGLY THE AXIS BROKEN
    • Beautiful WORKSPRETTY UGLY BROKEN
    • WORKS BoldPRETTY UGLY BROKEN
    • WORKSPRETTY UGLYPhony BROKEN
    • WORKSPRETTY UGLY BROKEN Nasty
    • Beautiful WORKS BoldPRETTY UGLYPhony BROKEN Nasty
    • FROM BOLD TO DEADThe Terrifying Story of Altavista
    • FROM NASTY TO BOLDThe Mischievous Story of Google Inc.
    • FROM PRETTY TO DEADThe Heart Breaking Story of...
    • FROM BOLD TO BOLDERThe Bad Ass Story of Reddit
    • FLASH IS DEAD,LONG LIVE FLASH
    • SO THERE IS THAT.AND THERE ISTHE OTHER THING.
    • “If you just make an HTML-Document and you put it on theWeb it’s already responsive.”--Jeremy Keith
    • Why do we screw it up then?
    • Because pretty is nice.
    • FUCK NICE.
    • BE BOLD FIRST. FIRST
    • BE BOLD FIRST.Then add detail. FIRST. THEN ADD DETAIL.
    • WHAT DETAIL?
    • CSS.
    • JAVA SCRIPT.
    • AND WHAT ABOUTTHE ART OF REDUCTION?
    • HTML - BOLDJava-Script - NICECSS - VERY NICE
    • HUH?WHAT’S THE TRICK?
    • YOU START BY MAKING THINGSWORK-- IN HTML---, THEN YOUMAKE THEM BEAUTIFUL WITHCSS AND JAVA SCRIPT.
    • LAME.GIVE US SOMETHINGWE DON’T KNOW.
    • THE ART OF REDUCTION IS NOTJUST BEING BOLD. BEING BOLDIS JUST THE REDUCTION PART.
    • THE ART OF REDUCTIONIS THE ART OF BEAUTY.REDUCE AND POLISH.
    • BOLD STEPS.THEN SMALL STEPS.
    • FIRST BE BOLD.THEN CARE FOR DETAIL.
    • COMEON,THEREM U S T BE A TRICK.
    • STEVE JOBSTHE COMMON AXIS OF ALMOST EVERYBODY THE AXIS
    • THANK YOU.