Typography
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Typography

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Typography Typography Presentation Transcript

  • Typography Brian Rehmann
  • How observant are you?
    • What is the NBC logo?
    • What letter is unique in the DELL logo?
    • Is it subway, SUBWAY, or Subway?
  • What is typography?
    • Is the study of the font, color, size, and arrangement/placement of type.
  • Font
    • Font – is a specific type face and size
        • Example: Times New Roman 24 normal
    • Typeface – a style of font
        • Example: Ravie , Arial , Broadway , Chiller
    • Type Family - a group of similar typeface
        • Example:
            • Fraklin Gothic Book
            • Fraklin Gothic Demi
            • Fraklin Gothic Heavy
            • Fraklin Gothic Condensed
  • Font Cont.
    • Two styles of fonts
      • Serif - Type faces that have little tails or features on the ends of characters
        • Example: Times New Roman
      • Sans Serif – Type face with no little features
        • Example: Arial
  • Font Cont.
    • Type Terms
      • UPPERCASE
      • Italic – Slants to the right
      • Bold – thicker or heavier
  • Font Cont.
    • Case
      • Upper and Lower Is Traditional and Easiest to Read
      • all lower case is informal and trendy
      • ALL UPPER IS FOR SHOUTING AND HARD TO READ
  • Font Cont.
    • Every font has a voice
      • Arial Black
      • Curlz
      • Chiller
      • Palace Script
      • Wide Latin
  • Color
    • Terms
      • Hue – The color or pigment
      • Saturation – The strength or purity of the color
      • Value/Brightness – The lightness or darkness of color
  • Color Cont.
    • Guiding Principle
      • Color should always:
        • have purpose
        • emphasis or draw attention
        • establish relationships between objects
        • be within an idea or theme
  • Color Cont.
    • Color Association
      • Blue – Water, Sky, Boy
      • Red – Evil, Fire, Aggressive, Blood
      • Green
      • Pink
      • Purple
      • Yellow
      • Brown
      • Orange
  • Size
    • The size of the font implies the importance of the word.
    • She was my Friend until the accident . That changed everything.
  • Size
    • If you are going to have different size font make sure it is a noticeable amount.
      • this is the wrong way
      • this is the right way
  • Contrast
    • Allow the more important words stand out.
    • not important not important not important not important
    • not important not important very important not important
    • not important not important not important not important
  • What does it mean?
    • Wavy = Flexible
    • Slant/Angle = Speed or Action
    weeeeee
  • What does it mean?
    • Blurry = Indistinct or confusing
    • Size = Importance
    • Bold = Strong
    Mr.Big & the birds Weak vs. Strong
  • Refrences
    • Images –
      • All images were created by Brian Rehmann using Adobe Illustrator CS2
    • Information –
      • http://en.wikipedia.org/wiki/Typography
      • http://www.online.tusc.k12.al.us/tutorials/typograp/typography.htm
      • http://www.sallygentieuwelch.com/pages/Type_Road.html