Uploaded on

 

More in: Design , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
476
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Typography Brian Rehmann
  • 2. How observant are you?
    • What is the NBC logo?
    • What letter is unique in the DELL logo?
    • Is it subway, SUBWAY, or Subway?
  • 3. What is typography?
    • Is the study of the font, color, size, and arrangement/placement of type.
  • 4. Font
    • Font – is a specific type face and size
        • Example: Times New Roman 24 normal
    • Typeface – a style of font
        • Example: Ravie , Arial , Broadway , Chiller
    • Type Family - a group of similar typeface
        • Example:
            • Fraklin Gothic Book
            • Fraklin Gothic Demi
            • Fraklin Gothic Heavy
            • Fraklin Gothic Condensed
  • 5. Font Cont.
    • Two styles of fonts
      • Serif - Type faces that have little tails or features on the ends of characters
        • Example: Times New Roman
      • Sans Serif – Type face with no little features
        • Example: Arial
  • 6. Font Cont.
    • Type Terms
      • UPPERCASE
      • Italic – Slants to the right
      • Bold – thicker or heavier
  • 7. Font Cont.
    • Case
      • Upper and Lower Is Traditional and Easiest to Read
      • all lower case is informal and trendy
      • ALL UPPER IS FOR SHOUTING AND HARD TO READ
  • 8. Font Cont.
    • Every font has a voice
      • Arial Black
      • Curlz
      • Chiller
      • Palace Script
      • Wide Latin
  • 9. Color
    • Terms
      • Hue – The color or pigment
      • Saturation – The strength or purity of the color
      • Value/Brightness – The lightness or darkness of color
  • 10. Color Cont.
    • Guiding Principle
      • Color should always:
        • have purpose
        • emphasis or draw attention
        • establish relationships between objects
        • be within an idea or theme
  • 11. Color Cont.
    • Color Association
      • Blue – Water, Sky, Boy
      • Red – Evil, Fire, Aggressive, Blood
      • Green
      • Pink
      • Purple
      • Yellow
      • Brown
      • Orange
  • 12. Size
    • The size of the font implies the importance of the word.
    • She was my Friend until the accident . That changed everything.
  • 13. Size
    • If you are going to have different size font make sure it is a noticeable amount.
      • this is the wrong way
      • this is the right way
  • 14. Contrast
    • Allow the more important words stand out.
    • not important not important not important not important
    • not important not important very important not important
    • not important not important not important not important
  • 15. What does it mean?
    • Wavy = Flexible
    • Slant/Angle = Speed or Action
    weeeeee
  • 16. What does it mean?
    • Blurry = Indistinct or confusing
    • Size = Importance
    • Bold = Strong
    Mr.Big & the birds Weak vs. Strong
  • 17. Refrences
    • Images –
      • All images were created by Brian Rehmann using Adobe Illustrator CS2
    • Information –
      • http://en.wikipedia.org/wiki/Typography
      • http://www.online.tusc.k12.al.us/tutorials/typograp/typography.htm
      • http://www.sallygentieuwelch.com/pages/Type_Road.html