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Typography
 

Typography

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    Typography Typography Presentation Transcript

    • Typography Brian Rehmann
    • How observant are you?
      • What is the NBC logo?
      • What letter is unique in the DELL logo?
      • Is it subway, SUBWAY, or Subway?
    • What is typography?
      • Is the study of the font, color, size, and arrangement/placement of type.
    • Font
      • Font – is a specific type face and size
          • Example: Times New Roman 24 normal
      • Typeface – a style of font
          • Example: Ravie , Arial , Broadway , Chiller
      • Type Family - a group of similar typeface
          • Example:
              • Fraklin Gothic Book
              • Fraklin Gothic Demi
              • Fraklin Gothic Heavy
              • Fraklin Gothic Condensed
    • Font Cont.
      • Two styles of fonts
        • Serif - Type faces that have little tails or features on the ends of characters
          • Example: Times New Roman
        • Sans Serif – Type face with no little features
          • Example: Arial
    • Font Cont.
      • Type Terms
        • UPPERCASE
        • Italic – Slants to the right
        • Bold – thicker or heavier
    • Font Cont.
      • Case
        • Upper and Lower Is Traditional and Easiest to Read
        • all lower case is informal and trendy
        • ALL UPPER IS FOR SHOUTING AND HARD TO READ
    • Font Cont.
      • Every font has a voice
        • Arial Black
        • Curlz
        • Chiller
        • Palace Script
        • Wide Latin
    • Color
      • Terms
        • Hue – The color or pigment
        • Saturation – The strength or purity of the color
        • Value/Brightness – The lightness or darkness of color
    • Color Cont.
      • Guiding Principle
        • Color should always:
          • have purpose
          • emphasis or draw attention
          • establish relationships between objects
          • be within an idea or theme
    • Color Cont.
      • Color Association
        • Blue – Water, Sky, Boy
        • Red – Evil, Fire, Aggressive, Blood
        • Green
        • Pink
        • Purple
        • Yellow
        • Brown
        • Orange
    • Size
      • The size of the font implies the importance of the word.
      • She was my Friend until the accident . That changed everything.
    • Size
      • If you are going to have different size font make sure it is a noticeable amount.
        • this is the wrong way
        • this is the right way
    • Contrast
      • Allow the more important words stand out.
      • not important not important not important not important
      • not important not important very important not important
      • not important not important not important not important
    • What does it mean?
      • Wavy = Flexible
      • Slant/Angle = Speed or Action
      weeeeee
    • What does it mean?
      • Blurry = Indistinct or confusing
      • Size = Importance
      • Bold = Strong
      Mr.Big & the birds Weak vs. Strong
    • Refrences
      • Images –
        • All images were created by Brian Rehmann using Adobe Illustrator CS2
      • Information –
        • http://en.wikipedia.org/wiki/Typography
        • http://www.online.tusc.k12.al.us/tutorials/typograp/typography.htm
        • http://www.sallygentieuwelch.com/pages/Type_Road.html