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Building Your Content Bubble - re:group
 

Building Your Content Bubble - re:group

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By taking the time to identify your content bubble, you will be in a better position to provide helpful content that people will want to share. ...

By taking the time to identify your content bubble, you will be in a better position to provide helpful content that people will want to share.

This will put you in a better position where people will see you as a helpful and trusted resource. Begin to reach a potential audience both within and outside your immediate niche and have your users returning for more.

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    Building Your Content Bubble - re:group Building Your Content Bubble - re:group Presentation Transcript

    • BUILDING YOUR CONTENT BUBBLE WORDCAMP DETROIT 2010 OCTOBER 10, 2010 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. QUICK BACK STORY: WHAT’S A PRESS RELEASE? CONTENT SHOULDN’T BE A CHORE ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 2 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. A DIFFERENT WAY TO COMMUNICATE DIFFERENT COMMUNICATION CHANNELS = DIFFERENT FORMS OF CONTENT ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 3 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. BLOGGING PAINS AVOID THE START & STOP TECHNIQUE ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 4 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. CONTENT DISCOVERY PHASE IDENTIFY YOUR COMMUNICATION OBJECTIVES ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 5 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. THE CONTENT BUBBLE WHAT’S THE ONE SUBJECT YOU COULD BLOG ABOUT WITHOUT ANY HESITATION? ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 6 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. #1 FIND YOUR CORE SUBJECT WHAT ALL YOUR RELATED CONTENT WILL REVOLVE AROUND ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 7 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. #2 IDENTIFY SUBJECTS THAT RELATE TO YOUR CORE HAVING 2-3 IS A GOOD STARTING POINT ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 8 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. #3 ADD SUBJECTS YOU ARE PASSIONATE ABOUT PASSION AND EMOTION ARE CONTENT MAGNETS ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 9 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. #4 WHAT KIND OF CONTENT ARE PEOPLE SHARING? PAY ATTENTION TO THE TYPE OF CONTENT PEOPLE WANT ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 10 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. #5 REPEAT AND RINSE YOUR CONTENT WILL AND MUST ALWAYS EVOLVE ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 11 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. EXAMPLE: ITALIAN RESTAURANT FIND YOUR POTENTIAL AUDIENCE ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 12 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. DON’T BURST YOUR BUBBLE WAYS TO MAKE SURE YOUR CONTENT IS AWESOME ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 13 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. CONTENT IS KING, BUT LISTENING IS QUEEN! NOT LISTENING? THEN YOU ARE GENERATING CONTENT IN A VACUUM! ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 14 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. • EVOLVE BECOME A VALUABLE AND TRUSTED RESOURCE FREELY SHARE INFORMATION AND NOT JUST YOUR INFORMATION ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 15 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. PROVIDE CONTENT THAT HELPS AND PEOPLE WILL WANT TO SHARE THIS SHOULD BE A TOP OBJECTIVE ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 16 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. BE HUMAN - BE PERSONABLE - BE OUTSTANDING PEOPLE WANT TO TALK WITH PEOPLE ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 17 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. HOW OFTEN DO I POST? FOCUS ON QUALITY AND NOT QUANTITY ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 18 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. OWN YOUR CONTENT PUT YOUR CONTENT WHERE YOU MAKE UP THE RULES ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 19 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. BE EASY ON THE EYES HOW WE SEE CONTENT ONLINE IS DIFFERENT THAN HOW WE SEE IT OFFLINE ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 20 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. WOULD I READ THIS? WOULD I SHARE IT? IF NO, THEN DON’T PUBLISH IT!! ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 21 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. HOW WE ABSORB CONTENT HAS CHANGED CAN I READ YOUR CONTENT ON MY PHONE WHILE RIDING THE BUS? ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 22 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. CONTENT IS COMMUNICATION GAIN TRUST AND LOYALTY FIRST ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 23 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. LET’S REVIEW? • Step back – Write down subjects you’d want to blog about – Which ones stand out the most? • Start with 2-3 related subjects and build your content – Identify extensions of your core subject – Add your passion • Listen – Pay attention to what people are sharing – How would you do it differently? • Be a resource – Get people to share your content – Be personable and help ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 24 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. LET’S REVIEW? • Own your content – Build your content hub – Don’t rely on social networks • Be easy on the eyes – People skim content – Pay attention to your layout • Would your read your content? – If creating content is chore - that is how it will come across • Content is communication – Communicate like a human, not like a company ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 25 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. THANK YOU VERY MUCH! David Murray Director, Social Web Communications 734.327.6622 david.murray@regroup.us Stop By and Say Hello Follow Us On Twitter Read Our Blog My Twitter Profile ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 26 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. CHECK OUT THESE RESOURCES David Meerman Scott The New Rules of PR The Gobbledygook Manifesto Rohit Bhargava The 5 New Rules of Social Media Optimization (SM0) Social Media Explorer 30 Questions For Your Content Strategy Jay Baer Convince and Convert Smashing Magazine 50 Free Resources That Will Improve Your Writing Skills Copyblogger 10 Sure-Fire Headline Formulas that Work ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 27 Monday, October 11, 2010
    • TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. PHOTO CREDITS Le musée de la Communication (Berlin) Queen In Marble Jean-Pierre Dalbéra Damian Curcio http://www.flickr.com/photos/dalbera/ http://www.damian.curcio.com.ar/ Headache Cave Painting, Lascaux France Marcelo Gerpe New World Encyclopedia Contact 2 Yutaka Tsutano Daniel Vendruscolo iPads on My Desk www.flickr.com/photos/danieljaeger http://www.flickr.com/photos/ivyfield/ Reading Linda Schmall ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 28 Monday, October 11, 2010