Building Your Content Bubble - re:group

BUILDING YOUR CONTENT BUBBLE WORDCAMP DETROIT 2010 OCTOBER 10, 2010 Monday, October 11, 2010

TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. LET’S REVIEW? • Step back – Write down subjects you’d want to blog about – Which ones stand out the most? • Start with 2-3 related subjects and build your content – Identify extensions of your core subject – Add your passion • Listen – Pay attention to what people are sharing – How would you do it differently? • Be a resource – Get people to share your content – Be personable and help ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 24 Monday, October 11, 2010

TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. LET’S REVIEW? • Own your content – Build your content hub – Don’t rely on social networks • Be easy on the eyes – People skim content – Pay attention to your layout • Would your read your content? – If creating content is chore - that is how it will come across • Content is communication – Communicate like a human, not like a company ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 25 Monday, October 11, 2010

TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. THANK YOU VERY MUCH! David Murray Director, Social Web Communications 734.327.6622 david.murray@regroup.us Stop By and Say Hello Follow Us On Twitter Read Our Blog My Twitter Profile ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 26 Monday, October 11, 2010

TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. CHECK OUT THESE RESOURCES David Meerman Scott The New Rules of PR The Gobbledygook Manifesto Rohit Bhargava The 5 New Rules of Social Media Optimization (SM0) Social Media Explorer 30 Questions For Your Content Strategy Jay Baer Convince and Convert Smashing Magazine 50 Free Resources That Will Improve Your Writing Skills Copyblogger 10 Sure-Fire Headline Formulas that Work ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 27 Monday, October 11, 2010

TRANSFORM YOUR BRAND. TRANSFORM YOUR BUSINESS. PHOTO CREDITS Le musée de la Communication (Berlin) Queen In Marble Jean-Pierre Dalbéra Damian Curcio http://www.flickr.com/photos/dalbera/ http://www.damian.curcio.com.ar/ Headache Cave Painting, Lascaux France Marcelo Gerpe New World Encyclopedia Contact 2 Yutaka Tsutano Daniel Vendruscolo iPads on My Desk www.flickr.com/photos/danieljaeger http://www.flickr.com/photos/ivyfield/ Reading Linda Schmall ©2010 re:group, inc. | 213 west liberty street | ann arbor, mi | 734.213.0200 | www.regroup.us WordCamp Detroit | 10.10.2010 | 28 Monday, October 11, 2010

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Building Your Content Bubble - re:group

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