Direct: St. Luke’s Medical Center, Cardinal Santos Medical Center
Indirect: other government hospitals and emergency clinics in the Pasig, San Juan and QC area
Variables: location, cost, service, skill of medical team, HMO affiliation
TMC – ER and St. Luke’s QC-ER are known to provide high quality service Price vs Service TMC Cardinal St. Lukes QC Price vs Location Low-quality service Mid-quality service High-quality service High Price Low Price
TMC – ER Positioning The Medical City Cardinal Santos Medical Center St. Luke’s Medical Center QC Competent Medical Team “ distinguished roster of physicians” “ consultants undergo meticulous screening process” “ finest medical expertise” State of the art equipment cutting-edge healthcare service “ THE MOST SOPHISTICATED MEDICAL TECHNOLOGY AND FACILITIES ” Patient Care *PATIENT AS PARTNERS “ we try to give you all he comforts of home and more” + “we respect and protect the rights of every patient” “ deep-rooted culture of compassion” JCI accredited HMO accredited
Step 4 – TMC – ER positions strongly in a niche market opportunity
TMC – ER is one of the three tertiary hospitals that receive social class AB patients from Pasig, San Juan and QC.
TMC is the only hospital which emphasizes patient partnership while others focus on state of the art equipment and competent medical teams.
TMC is one of the two hospitals that are the only JCI accredited institutions in the country.
Patient partnership means acknowledging the patient's fundamental accountability for his own health, then supporting this with systems, tools and venues for education, open communication, and informed choice.
This fresh perspective on the patient's role in health care represents a radical departure from the traditional idea of the patient as a passive recipient of medical services.