Your SlideShare is downloading. ×
Content marketing   b2 b
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Content marketing b2 b

123
views

Published on

Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, …

Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
123
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Beat the competition to the prospect / Can cost less than an outbound lead /
  • Add peerindex and klout
  • Transcript

    • 1. Content Marketing For your business customers
    • 2. “ How a brand creates, delivers, and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately motivating a change in behaviour. – Joe Pulizzi ” There are a number of definitions to find today which explain what is Content Marketing. However the way we deliver Content Marketing is best defined by the above.antonyregina80@gmail.com 2
    • 3. Why?• Huge Traction• Establishes credibility and thought leadership• Provides quality leads far easier and half the cost• Conversion rate of inbound marketing leads = x3• Competitive advantage• Engage with more of your prospects & convert more sales• As old methods pass out it’s the new tool in townantonyregina80@gmail.com 3
    • 4. Content is King 70% of the customers buying cycle is completed before a prospect is ready to engage with an actual personantonyregina80@gmail.com 4
    • 5. Uniformity of Offer No. of Value of Decision Sale Makers Simplicity Speed of of Buying Sales Process Role of Emotion B2B Quantity of Leads B2B Influencersantonyregina80@gmail.com 5
    • 6. Lead Mgt Sales Thought Leadership Website Traffic Customer Recruitment Lead GenerationCustomer Retention Loyalty Brand Awareness 0% 10% 20% 30% 40% 50% 60% 70% 80% Organisational goals for Content Marketing antonyregina80@gmail.com 6
    • 7. Strategic & Long People & Term Resources Content Mapped to Segmented by Marketing Plan Prospect Journey Persona TypeThe 10 vital ingredients that you would Quality & Data Capture as need to have a successful content Quantity Priority marketing plan Social Media Capitalise on Optimisation Influencer Effect Ecosystem Measurable Establishedantonyregina80@gmail.com 7
    • 8. Being Tactical Measurable Heart of Business Competitor KPI’s & Future Goals Differentiation Objectives Marketingantonyregina80@gmail.com 8
    • 9. Your People & Resources Internal Thinking Like Expertise or Publishers Commission Senior “Being Management Creative” buy-inantonyregina80@gmail.com 9
    • 10. Mapping with the Prospectantonyregina80@gmail.com 10
    • 11. Personality based content• They don’t search the same things• They are not experts in the same field• There objectives are different• Their evaluation criteria is differentantonyregina80@gmail.com 11
    • 12. Quality v/s Quantity QUALITY QUANTITY Strong Design Create, curate, re-create Different Reformat Useful Serialise Thumbnails not just links Compile a series of posts Tag & file name against key words Post with explanations Update with new titles & graphics & versions Monitor success Slide Share, YouTubeantonyregina80@gmail.com 12
    • 13. DataCaptureas apriority antonyregina80@gmail.com 13
    • 14. Social Media Optimisation (SMO) Maximising content visibility & shareabilityantonyregina80@gmail.com 14
    • 15. Capitalise the Influencer Effect• Brings the X factor to your contents reach and credibility• Work with influencers in your industry• Influencers have their personalities and quirks so be respectful of their high scores• Share what is “hot of the press” which they can use for bragging rights• Engage with them as your trialists by canvassing their opinionantonyregina80@gmail.com 15
    • 16. The Blog Tree Lists are Dead. Long Live the Blog Tree – Joe Chernovantonyregina80@gmail.com 16
    • 17. Ecosystem for Content Content Content Hub Topic Plan & Calendar Create, Cur ate, Re- create Blog Formats Publishing Toolantonyregina80@gmail.com 17
    • 18. Content – The Flaura & Fauna Info Create New Best Graphics, C Videos Slide content versions Surveys harts, Grap Podcasts LinkedIn from Live (i.e. of Practices Share hs events surveys) Feed Revise Info News PPT’s, Whit You comments Graphics Demos e papers Live Events Twitter into Topic with Reviews Tube Plan comments Content Topic & Formats Publishing Create, Curate, Re- Calendar Tools curateantonyregina80@gmail.com 18
    • 19. “ Business that blog at least 20x per month generate over 5x more traffic than those that blog fewer than 4x per month ” Business that blog at least 20x per month generate nearly 4x more leads than those who don’t blog• Source: Hubspotantonyregina80@gmail.com 19
    • 20. Impact and ROI – The Yardstick ROI Attribution Lifetime Value First Touch Last Touch Cost of sales & marketing Weighted Tracking Links are necessary appendages to all your content efforts without this you cannot track your leadsantonyregina80@gmail.com 20
    • 21. Remember the End Goal?antonyregina80@gmail.com 21
    • 22. If you would like to know how toimplement this plan for yourbusiness get in touch with us! Email: reginaantony@gmail.com LinkedIn: uk.linkedin.com/in/reginaantony/ || Facebook: antonyregina80 || Twitter: reginaantonyantonyregina80@gmail.com 22