Your SlideShare is downloading. ×
0
Ready<br /> to go shopping ?<br />
The power of ISDR ?<br />
Instore marketing : whoknows ? <br />new logo !<br />International network (1936)<br />Belgium : Popai Benelux<br />Knowle...
The In-Store decision rate<br />SPECIFICALLY PLANNED<br />36%        (average FMCG)<br />GENERALLY PLANNED<br />In-Store d...
Do all roads lead to the same purchase ?<br />
The Iast shopping trip in Fact - (questions)<br />PLANNED PURCHASES<br />STEP 1<br />STEP 2<br />STEP 2.1<br />STEP 2.1.1<...
The Iast shopping trip in Fact - (questions)<br />UNPLANNED PURCHASES<br />STEP 1<br />STEP 3<br />STEP 3.1<br />Types of ...
The last shopping trip in Fact - (plan)<br />Planned brand<br /> + brand bought<br />Planned brand<br /> + other brand bou...
Upcoming SlideShare
Loading in...5
×

The power of ISDR

203

Published on

Analyse inédite donnant expliquant le principe de l'In-Store Decision Rate, où l'impact que le point de vente peut avoir sur la décision d'achat ou non d'une marque, connue ou non, programmée ou non.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
203
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The power of ISDR"

  1. 1. Ready<br /> to go shopping ?<br />
  2. 2. The power of ISDR ?<br />
  3. 3. Instore marketing : whoknows ? <br />new logo !<br />International network (1936)<br />Belgium : Popai Benelux<br />Knowledge centre for ‘Marketing at-Retail’<br />Collect up-to-date information<br />Make the medium ‘Instore’ measurable & plannable<br />  marketresearch (surveys), courses & trainings, meetings & publications<br />Independent association (membership)<br />Pop suppliers, retailers, communication & consultancyagencies & brand manufacturers<br />
  4. 4. The In-Store decision rate<br />SPECIFICALLY PLANNED<br />36% (average FMCG)<br />GENERALLY PLANNED<br />In-Store decision rate (ISDR)<br />% of purchaseswhere final decisionis made in the store<br />SUBSTITUTE<br />UNPLANNED<br />Consumer Shopping Habits Survey 2008 ; ExecutiveSummary ; June 2009<br />
  5. 5. Do all roads lead to the same purchase ?<br />
  6. 6. The Iast shopping trip in Fact - (questions)<br />PLANNED PURCHASES<br />STEP 1<br />STEP 2<br />STEP 2.1<br />STEP 2.1.1<br />Types of productsboughtduring the last shopping trip<br />Amongst<br /> the 40 FMCG categories<br />Types of productsbought<br /> & plannedbefore the visit in store<br />Brand chosen in advance & purchased brand<br />Or<br />Brand chosen in advance & other brand bought<br />Or<br />Brandchosen in store<br />Brand chosen in store<br /> & usuallychosen<br /> for thatkind of purchase<br />Or<br />Brand chosen in store<br /> & not usuallychosen<br /> but attractive in store<br />
  7. 7. The Iast shopping trip in Fact - (questions)<br />UNPLANNED PURCHASES<br />STEP 1<br />STEP 3<br />STEP 3.1<br />Types of productsboughtduring the last shopping trip<br />Amongst<br /> the 40 FMCG categories<br />Types of productsbought<br /> & not plannedbefore the visit in store<br />Purchased brand isprobably the brand whichwouldbebought in case of plannedpurchase<br />Or<br />Purchased brand isprobably not the brand whichwouldbebought in case of plannedpurchase<br />Or<br />Don’t know<br />
  8. 8. The last shopping trip in Fact - (plan)<br />Planned brand<br /> + brand bought<br />Planned brand<br /> + other brand bought<br />Usual brand<br />Other brand<br />Usual brand<br />Brand<br /> « before »<br />Brand <br />« in store »<br />Other brand<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×