Net ISDR a new concept

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Explication du concept du Net ISDR ou du Net In-Store Decision Rate, analysant le moment du choix de la marque dans le point de vente

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Net ISDR a new concept

  1. 1. Ready<br /> to go shopping ?<br />
  2. 2. NET ISDR : <br />a new concept !<br />
  3. 3. Moment of brand choice ?<br />56%<br />73%<br />3%<br />9%<br />4%<br />27%<br />20%<br />NET <br />ISDR<br />= 9%<br />Brand « before » = 86%<br />2%<br />National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip ; average 40 FMCG categories<br />
  4. 4. ISDR & In-Store activation : do not confuse ! <br />NET <br />ISDR<br />GROSS <br />ISDR <br />Purchases<br />Planned<br />Not<br />planned<br />Brand before <br />Brand<br /> in store<br />DRINKS 79% 21% 34% 89% 7%<br />79%<br />21%<br />89%<br />7%<br />33%<br />Average 73% 27% 44% 86% 9%<br />Average 40 FMCG<br />71%<br />29%<br />86%<br />9%<br />45%<br />SNACKS 58% 42% 59% 80% 11%<br />58%<br />42%<br />80%<br />11%<br />59%<br />National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip<br />

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