Net ISDR a new concept
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Net ISDR a new concept

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Explication du concept du Net ISDR ou du Net In-Store Decision Rate, analysant le moment du choix de la marque dans le point de vente

Explication du concept du Net ISDR ou du Net In-Store Decision Rate, analysant le moment du choix de la marque dans le point de vente

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    Net ISDR a new concept Net ISDR a new concept Presentation Transcript

    • Ready
      to go shopping ?
    • NET ISDR :
      a new concept !
    • Moment of brand choice ?
      56%
      73%
      3%
      9%
      4%
      27%
      20%
      NET
      ISDR
      = 9%
      Brand « before » = 86%
      2%
      National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip ; average 40 FMCG categories
    • ISDR & In-Store activation : do not confuse !
      NET
      ISDR
      GROSS
      ISDR
      Purchases
      Planned
      Not
      planned
      Brand before 
      Brand
      in store
      DRINKS 79% 21% 34% 89% 7%
      79%
      21%
      89%
      7%
      33%
      Average 73% 27% 44% 86% 9%
      Average 40 FMCG
      71%
      29%
      86%
      9%
      45%
      SNACKS 58% 42% 59% 80% 11%
      58%
      42%
      80%
      11%
      59%
      National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip