Net ISDR a new concept
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Net ISDR a new concept

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Explication du concept du Net ISDR ou du Net In-Store Decision Rate, analysant le moment du choix de la marque dans le point de vente

Explication du concept du Net ISDR ou du Net In-Store Decision Rate, analysant le moment du choix de la marque dans le point de vente

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Net ISDR a new concept Net ISDR a new concept Presentation Transcript

  • Ready
    to go shopping ?
  • NET ISDR :
    a new concept !
  • Moment of brand choice ?
    56%
    73%
    3%
    9%
    4%
    27%
    20%
    NET
    ISDR
    = 9%
    Brand « before » = 86%
    2%
    National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip ; average 40 FMCG categories
  • ISDR & In-Store activation : do not confuse !
    NET
    ISDR
    GROSS
    ISDR
    Purchases
    Planned
    Not
    planned
    Brand before 
    Brand
    in store
    DRINKS 79% 21% 34% 89% 7%
    79%
    21%
    89%
    7%
    33%
    Average 73% 27% 44% 86% 9%
    Average 40 FMCG
    71%
    29%
    86%
    9%
    45%
    SNACKS 58% 42% 59% 80% 11%
    58%
    42%
    80%
    11%
    59%
    National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip