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A brands aim at the heart
A brands aim at the heart
A brands aim at the heart
A brands aim at the heart
A brands aim at the heart
A brands aim at the heart
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A brands aim at the heart

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Analyse inédite explicitant comment la préférence à la marque influence majoritairement le comportement d'achat quelle que soit l'impact du point de vente dans la décision. …

Analyse inédite explicitant comment la préférence à la marque influence majoritairement le comportement d'achat quelle que soit l'impact du point de vente dans la décision.

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  • 1. Ready
    to go shopping ?
  • 2. A-brands :
    aim at
    the heart !
  • 3. I keepmychoice in mind !
    Average of
    planned
    purchases
    73%
    80%
    65%
    45%
    NET ISDR
    National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip
  • 4. A-brand or not, I decide once and for all !
    77%
    29%
    Preference
    for A-brands
    61%
    55%
    NET ISDR
    National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip
  • 5. How do the FMCG sectors behave?
    PRE-SHOPPING STIMULI
    Average NET ISDR
    1st quintile
    2.1%
    2nd quintile
    5.9%
    3rd quintile
    8.2%
    4th quintile
    11.9%
    5th quintile
    15.8%
    Vitamins & mineralsaltproducts
    Pilsbeer
    Probiotic drinks
    Cola drinks
    Chocolate
    Breakfast cereals
    Milk
    Coffee
    Hairstylingproducts
    Body care products
    Face care products
    Stainremover
    Chips
    Cheese
    Yoghourt
    Cannedfood
    Deep-frozenfood & readymeals
    Fruit juice
    Specialbeers
    Soda
    Stillmineral water
    Washing up products
    Deodorant
    Biscuits
    Sugarcandy
    Householdproducts
    WC products
    Soap & shower gel
    Shampoo & conditioner
    Jam
    Candy bars
    Ice-cream
    Ready desserts
    Dressings
    Oil & butter
    Energy drinks
    Toothpaste & buccal hygiene
    Tissues
    Washingproducts
    Toilet tissue & kitchen roll
    National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip
  • 6. I’veboughtthingsthatwerenotplanned !
    Total
    72%
    Price / benefit
    Veryregularly
    Regularly
    42%
    36%
    Factorsexternal
    to the store
    34%
    29%
    20%
    Factorsrelated to the point of sale
    15%
    National universe ; PRP 18-54 years

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