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Ten tips for a powerful business plan

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How to write a business plan and how you will make more money when you do.

How to write a business plan and how you will make more money when you do.

Published in: Business, Real Estate

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  • 1. Empower Yourself with a Powerful Roadmap For the Future 10 tips for Writing a Profitable Business Plan Presented by: Reg Gupton, MBA Creative Growth Seminars, 1919 14th Street, Suite 805 Boulder, CO 80302 800-418-0401 303.544.0340 [email_address] http://www.growthseminars.com
  • 2. My job is to reduce your stress and increase your profits!
  • 3. 1. My money comes from where?
    • Focus on your past successes
    • Track actual Sources of Business
  • 4. You are my Board of Directors B to B Referral 28% Other 7% PC Referral 26% S of I 5% Recreation 14% Repeat 20%
  • 5.  
  • 6. 2. There is gold out there
    • Four Laws of Lead Generation
    • 1. Build/use an automated database
    • 2. Feed it every day
    • 3. Communicate with it in a systematic way
    • 4. Service all the leads that come your way.
  • 7. The secret to lead generation
    • Leads generated = consistency and frequency
    • Leads generated = creativity.
  • 8. 3. When it absolutely has to be there overnight
    • The power of an 8 x 8 program
      • Eight touches in eight weeks
        • 1. TYN
        • 2. Mould Brochure
        • 3. Radon Brochure
        • 4. Lead based paint Brochure
        • 5. Call
        • 6. Market Report
        • 7. Home maintenance tips
        • 8. Call
        • 9. Add to 33 touch program
  • 9. The right to compete
    • Sellers
      • Contacted only one agent 66%
      • Contacted two agents 18%
      • Everyone else 16%
    • Buyers
      • Contacted only one agent 64%
      • Contacted two agents 21%
      • Everyone else 16%
    Source: NAR 2010 Profile of Buyers and Sellers.
  • 10. You only have two chances
    • 86+ of buyers and sellers contacted only one or two agents
    • How do you achieve the first or second position for real estate in the mind of your public?.
  • 11. 4. Touch them often and systematically
    • Develop and use a 33 touch program
      • 18 direct mail touches (Beson/TP letters)
      • 8 thank you or thinking of you cards
      • or 26 Just Listed/Just Sold Cards
      • 3 telephone calls
      • 2 birthday cards
      • 1 mother’s day card
      • 1 father’s day card.
  • 12. 5. Sound professional
    • Memorize 5 facts about your market
      • Average Days on Market (this year/last year)
      • Average price (this year/last year)
      • List price/sales price ratio
      • Mortgage interest rate (0/0)
      • Appreciation rate
      • Or?.
  • 13. 6. No green eye shades allowed
    • Build these budgets
      • Personal
      • Business
        • Marketing
        • Operating.
  • 14. 7. A plan for each week
      • Based on Source of Business
      • Target audiences
        • Past Clients
        • Geographic Farm
      • Strategies
        • Parties
        • Direct Mail
      • Tactics
      • Costs
      • Metrics .
  • 15. 8. How am I doing?
    • Keep track monthly
    • On your calendar
    • Excel spreadsheets
    • What to track?.
  • 16. What to Track
    • 1. Leads Generated
    • 2. Prospects Contacted
    • 3. Number in Database
    • 4. Listings
    • 5. Contracts Written
    • 6. Contracts Closed
    • 7. Money
    • 8. People
    • 9. Systems/Tools
    • 10. Personal Education.
  • 17. 9. Are you just treading water?
    • Use Quicken/Quickbooks
    • Monthly reminders
      • P and L
      • Pay bills
      • Reconcile all your Accts
    • On-line banking/bill pay
    • Money for taxes.
  • 18. 10. What would Lance do?
    • Get a coach/mentor
      • Perspective
      • Accountability
      • Encouragement
      • Creativity
      • Brainstorming.
  • 19. What are your take aways?
  • 20. Hope is at hand
    • When you are ready to move your business to the next level with proven techniques, call for your free 1/2 hour mentoring session.
    • “In the first 11 weeks of this year, I earned 46% of what I earned all last year. Thanks, Reg.”