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If you are a new or experienced real estate agent. This plan is for you.

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Recently I was asked to present a program to one of the final sessions at a local real estate school. …

Recently I was asked to present a program to one of the final sessions at a local real estate school.

I decided to summarize my 30+ years of real estate industry experience and over 12 years of coaching experience. I and/or my clients have made all the mistakes possible in the early stages of a real estate career.

Now you can learn the most important dozen action steps to see to your success.

Published in Real Estate , Technology , Business
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  • 1.  IGNITE YOUR FIREHow to build asuccessful real estatebusiness from Reg Gupton, MBA,day one Reg Gupton, Inc gupton@growthseminars.com http://www.businesssuccessvideos.com 303.544.0340 800.418.0401
  • 2. Step 1: Read and learn• Buy and read these book • The Millionaire Real Estate Agent • By Gary Keller, Dave Jenks and Jay Papason • Endless Referrals • Bob Burg © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 3. Step 2: Create your database• Make it small • Start with 25-50 • Double it when you are comfortable • Double it again • Keep doubling it. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 4. Step 2: continued• Who to add: • People who know, like and trust you • Likely your future core - sphere of influence • People who you share your passions with. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 5. Step 2: continued• What system to use • Top Producer • eEdge • Excel• Learn how toapply automated systems. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 6. Step 3: Create your RealtorToolbox• Business cards to exchange • Limit contact information to: • Direct line in the office, • Fax • Email (professional – no free emails, please) • Personal web site• Buyer Package – paper version – • Should have physical weight – not electronic• Listing Package – paper version © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 7. Step 3: Create your RealtorToolbox - continued• Learn Basic Scripts • Learn to engage them in a conversation • Ask questions about: FORD • Family • Occupation • Recreation • Dreams • Where are they? • KW Connects • Your local Board of REALTORS library. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 8. Step 4: Learn what to say• Check with your broker for CD programs • Star of the Month• Check with your local Board of Realtor • Audio programs © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 9. Step 5: create plans in TP• Listing action plan • One for each property type you list• Under contract to close action plan • One for each property type you sell. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 10. Step 6: Create a simple web site.• Build a basic web site • Collect their contact information • It is your on line brochure • Should communicate with your MLS - IDX © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 11. Step 7: Create systematictouch program• Build 8x8 program • See page 146 of The Millionaire Real Estate Agent book• Build 33 touch program • See page 147 of MREA book © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 12. Step 8: Create LeadGeneration systems• Could be: • Friends and family • Sphere of Influence • Geographic farm • Open Houses • FSBO/Expired © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 13. Step 9: set up database• While you are working• While you have income © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 14. Step 10: Hire Your Asst• Do this asap • Out of earnings • Out of savings• Have them do these things • Your marketing • Handle closing/listing action plans • Run papers for you. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 15. Step 11 Work hard• It could take 3-6 months• You need a plan• You need to take massive action. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
  • 16. Help is at hand for youWhen you are ready to move forward and implement proven marketing strategies that can help you utilize the techniques discussed, call for a complimentary 1/2 hour consultation. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340