Pre-Listing Presentation


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  • Changed 10/13
  • Pre-Listing Presentation

    1. 1. Regenia Andrews Associate Broker, ABR, SRS, SRES, e-PRO, REOS, Short Sale Specialist Coldwell BankerSpinks Brown Durand REALTORS® 706-333-9698
    2. 2. Let’s Get Your Home Sold!• We’ll sell your home...• for the MOST money,in the SHORTEST time frame possible,• with the FEWEST hassles.•• If that IS what you WANT,• You’ve come to the RIGHT PLACE.
    3. 3. My Goal: To provide my customers the best real estate service available… Service to cut through the flood of information to find what’s important. Service to reduce the time and costly mistakesthat lurk in the home-buying and -selling process. Service to add value and exceed the client’s expectations. Service worth telling others about. I will sell your home for the highest price, in theshortest amount of time, with the least amount of inconvenience to you!
    4. 4. My Objectives•Listen carefully to make sure YOUR objectives are understood and explain the home selling process thoroughly•Discuss agency representation•Price your home correctly•Stage your home for sale•Implement a proven marketing plan•Make every effort to sell your home promptly•Generate and follow-up on leads•Communicate consistently, so you know what to expect•Network the entire broker population•Diligently track the closing process on the sale of your home
    5. 5. Despite all the technology available now,the real estate transaction is still an emotionalevent and I want to assist you with all aspectsof the process.Let’s start with a brief history of how the pasttransaction process unfolded and explain ourcurrent philosophy.Then we will show you the new tools andtechniques that help us achieve one of thebest track records in the area.
    6. 6. What the Average Agent Does Marketing Inspections MLS Contract Feedback Reviewing Negotiating Title Companies Lender Researching Escrow Company Delivery Disclosure Reports Finance Buyers Home Protection Showings Appraisals Property Fulfillment Advertising Counters NetworkingThe real estate process has become complex and specialized… Too much to handle without planning and organization.
    7. 7. I feel sales are smoother and more professional when the real estate process is organized for the best service. •Marketing •Buyers •MLS •NegotiatingAdministrative •Researching Sales •Inspections •Advertising •Networking •Showing Feedback •Counters •Property Fulfillment •Contract Review •Delivery •Appraisals •Financing Closing •Disclosure Reports •Home Protection •Title Companies •Escrow Company •Lender
    8. 8. Pricing Your Property Determining price is one of the most critical steps in preparing your home for sale. A well priced home often sells quickly once it is put on the market. When your home is priced right from the outset, you maximize your opportunity of reaching the most qualified buyers and obtaining top dollar.
    9. 9. Tips for Preparing Your Home For Sale•Tidy up the grounds, porches and garage. Keep the lawn trimmed and edged. Make sure thatyour yard is clean.•Your front door adds to that first impression – besure it is scrubbed or repainted if necessary.•Wash windows and clean/dust window coverings.•If any decorating or painting is needed (especiallyin the kitchen), do it now! Twenty dollars worth ofpaint will make a much larger difference in thesales price.•Bathrooms help sell homes. Make this roomsparkle.
    10. 10. •Illumination is like a welcome sign. Replacebulbs and turn on the lights.•Wash dishes, make beds, put away clothes andstraighten up.•Keep pets out of the way during showings –many people are allergic.•Leave the showing to the salesperson. Thesalesperson knows the buyer’s requirements andcan best emphasize the features of your home.
    11. 11. •Don’t discuss anything about the sale with apotential customer. Let your Agent discuss price,terms, possession and other items concerningthe Sale. Your agent is qualified to bringnegotiations to a favorable conclusion.•Never apologize for appearance, it eitherdistracts or accentuates the problem.•Pack away valuables, store extra furniture,knick-knacks and medicines.
    12. 12. Pretend you are seeing your home for the first time, through a buyer’s eyes. Call me for recommendations on how to stage the property for presentation to prospective buyers. That is part of my expertise.
    13. 13. What’s the Guarantee? The Average Agent MY EASY-EXIT LISTINGYou’re locked in to a What is the biggest fear when you list your 6-month contract. home? You worry about being locked in to a lengthy listing agreement with a less-than- competent real estate agent, costing you valuable time and your home maximum exposure on the market. Worry no more. We take the risk out of listing your home. Here’s how, with our EASY-EXIT Listing Agreement. You can cancel your listing at any time! Youlengthy, bindingyou will not be locked in to a relax, knowing contract! You receive our unique, high level of service…so high that we are confident you’ll be satisfied with the results.
    14. 14. What the Internet Offers You The Average Agent My Dynamic,Has a static, cookie-cutter Community-Oriented Web site. Web Site •Up-to-date listings •Numerous pictures of each listing •Complementary Visual Tour •Featured listing on •Internet exposure across the Web on,,
    15. 15. How Are Your Potential Buyers Serviced? The Average Agent My Buyer Instant- Notification ProgramNo Buyer Notification. Right from the start, hundreds of buyers are notified via e-mail of your new listing. They receive information regarding your property as well as pictures and maps of your home. Along with the general public, an e- mail promotion of your property goes out to relocation companies, other agents, and title officers.
    16. 16. How I Make a Difference The Average Agent Marketing ThroughoutMarkets your home through an Extensive Network their own single office. People are measured by the company they keep. Agents are too. For this reason we align ourselves with quality agents all over the country who operate with different disciplines, thoughts, techniques, and specialties to develop a powerful and respected business.
    17. 17. Marketing Your Home to the PublicThe Average Agent Major-ExposureSimple Advertising: Advertising•Put up a yard sign. Aggressive advertising plays a prominent•Put the listing in the MLS role in our marketing of your property. Ads(Multiple Listing Service). will be customized with your home’s specific features and placed in the•Add it to the company’s black appropriate publications.and white Homes Magazine ad. •LaGrange Daily News•Wait for the phone to ring. Oh, and we cover the •Brochure-box flyers basics too: • An invaluable Upgraded yard sign Immediate MLS input “Sellers Guide” Ad in the Areas Best •Internet presence Homes Magazine •Blast emails to other Incorporation into all company ads agents and clients
    18. 18. How Your Home Is Presented in Marketing The Average Agent Full-Color, Maximum-MLS print-outs for flyers. Exposure Brochures As your agent, I will design comprehensive color informational brochures and flyers available to potential buyers and their agents. This “take home” material enhances the potential buyer’s ability to remember the special features of your particular home.
    19. 19. Aggressive Marketing to Fellow Agents The Average Agent Concentrated Focus onLittle marketing to Agent-to-Agent Marketing other agents. Each week all area Brokers and agents are invited to tour homes listed on the week’s caravan. All area agents are invited to preview your home.
    20. 20. Recently, on, an article stated thatColdwell Banker branded websites have the highestnumber of unique visitors among all national real estatefranchise brands in 2011.At Coldwell Banker Spinks Brown Durand, we takespecial strides to optimize your listing’s web exposure.In today’s technologically-fascinated world, we knowmost home searches begin on the internet.
    21. 21. You can have the utmost confidence that your propertywill reach more buyers than placing an ad in thenewspaper as was done back in the day. With greaterexposure comes increased chances of a quicker sale.Whether you are buying or selling, take a quick look at our Visual Tour listings toTake a look at the article to see the effectiveness ofgoing with a CB branded company!
    22. 22. You’ve come to the right place! Let’s get your home sold!
    23. 23. Regenia AndrewsA Neighbor Doing Real Estate With Style!Coldwell Banker Spinks Brown Durand REALTORS® 706-333-9698