India   Tourism’s New Destination
India – Tourism’s New Address
Brand India – A Sell Out! <ul><li>“When you come to India, you’re inspired by the past and you can see the future.” </li><...
India: An emerging superpower <ul><li>“ We came to India for the costs, we stayed for the quality, and we are now investin...
Let’s talk NUMBERS Fastest growing Economies 2006-2020
Let’s talk NUMBERS <ul><li>India’s GDP will exceed  </li></ul><ul><ul><li>Italy’s in 2020,  </li></ul></ul><ul><ul><li>Fra...
Let’s talk NUMBERS <ul><li>According to  World Tourism Organization  estimates, India will lead in South Asia with 8.9 mil...
Let’s talk NUMBERS <ul><li>There has been a growth of more than 13% in foreign tourist arrivals at 3.9 million during 2005...
India’s Tourism Journey
India to drive global aviation growth:  Giovanni Bisignani , IATA Indian air travel to grow 20% each year for the next 5 y...
India : now recognized as  a year round destination. <ul><li>World over India is perceived predominately as a October to A...
New Tourism Products <ul><li>Monsoon magic  - focus on months from April to October </li></ul><ul><li>Rural & village tour...
Change in perception <ul><li>There has been a positive change in perception about the benefits of tourism in the minds of ...
New Destinations <ul><li>Till recently the state governments of Kerala and Rajasthan were aggressively marketing their pro...
Civil Aviation & Airports <ul><li>Successful identification of partners for modernization of Delhi & Mumbai airports. </li...
Civil Aviation & Airports <ul><li>There’s greater accessibility to secondary (non-metro) airports in India. </li></ul><ul>...
India’s Aviation Bilateral Agreements  in 2005 <ul><li>A total of 14 bilateral agreements were signed by India during the ...
‘Incredible India’ Campaign <ul><li>The ‘Incredible India’ Campaign implemented by the Government of India has proved a ca...
‘Incredible India’ Campaign <ul><li>Winner of 2005 PATA Grand Award in the Heritage (HE) category, for its ‘Ajanta Ellora ...
Destination Marketing <ul><li>Cultural tourism & Round Trips  – covering the popular circuits comprising of the Golden Tri...
Destination Marketing <ul><li>North East  – States such as Sikkim, Arunachal, Assam and Nagaland have emerged as major pla...
<ul><li>Thank You </li></ul>Thank You Presented by Regalis Design Studio Safe Meditours
Copyright notice & Legal information This presentation may be freely distributed on the sole condition  that it is not alt...
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India - Tourism’s New Destination - Presented by HashPro

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“We came to India for the costs, we stayed for the quality, and we are now investing for the innovation.”

Sr. V.P. Dan Scheinman of Cisco Systems
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Presented by JAIBIHAR.com
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India - Tourism’s New Destination - Presented by HashPro

  1. 1. India Tourism’s New Destination
  2. 2. India – Tourism’s New Address
  3. 3. Brand India – A Sell Out! <ul><li>“When you come to India, you’re inspired by the past and you can see the future.” </li></ul><ul><li>US President George W Bush New Delhi - 3rd March 2006 </li></ul>
  4. 4. India: An emerging superpower <ul><li>“ We came to India for the costs, we stayed for the quality, and we are now investing for the innovation.” </li></ul><ul><li>Sr. V.P. Dan Scheinman of Cisco Systems </li></ul>
  5. 5. Let’s talk NUMBERS Fastest growing Economies 2006-2020
  6. 6. Let’s talk NUMBERS <ul><li>India’s GDP will exceed </li></ul><ul><ul><li>Italy’s in 2020, </li></ul></ul><ul><ul><li>France’s in 2020 </li></ul></ul><ul><ul><li>Germany’s in 2025 and </li></ul></ul><ul><ul><li>Japan’s in 2035 </li></ul></ul><ul><li>Goldman Sachs Projections (US 2003 $ Billion) </li></ul>
  7. 7. Let’s talk NUMBERS <ul><li>According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020 </li></ul><ul><li>India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism </li></ul>
  8. 8. Let’s talk NUMBERS <ul><li>There has been a growth of more than 13% in foreign tourist arrivals at 3.9 million during 2005, up from 3.4 million foreign tourists who visited India during previous year. </li></ul><ul><li>Foreign exchange earnings from foreign tourists were up by more than 20% at $5,730.86 million in 2005, up from $4,769 million earned the previous year. </li></ul>
  9. 9. India’s Tourism Journey
  10. 10. India to drive global aviation growth: Giovanni Bisignani , IATA Indian air travel to grow 20% each year for the next 5 years. Government and private operators will invest $20 billion in aircraft and infrastructure over the next five years, with the number of passenger aircraft doubling to 400. <ul><li>Boom in Air Travel: </li></ul><ul><li>Overall aircraft movements have increased by 15.3% </li></ul><ul><li>International (19.7%) & domestic (14.1%) </li></ul><ul><li>Overall passenger traffic has increased by 24.3% </li></ul><ul><li>International (17.9%) & domestic (25.9%) </li></ul><ul><li>Overall cargo traffic increased by 21.9% </li></ul>Open sky policy Modernization of Airports Low Cost Operations
  11. 11. India : now recognized as a year round destination. <ul><li>World over India is perceived predominately as a October to April winter destination. </li></ul><ul><li>Marketing initiatives by both the Government and the Private sector is now successfully addressing & changing this perception. </li></ul>
  12. 12. New Tourism Products <ul><li>Monsoon magic - focus on months from April to October </li></ul><ul><li>Rural & village tourism - the tourism ministry is laying special emphasis on infrastructure development in various rural destinations in India. </li></ul><ul><li>Medical tourism - the Indian Healthcare Delivery market is estimated at US$ 18.7 billion. The industry is growing at about 13 per cent annually. </li></ul><ul><li>Wellness & Spa tourism – luxurious world class health spa’s are mushrooming across the country. </li></ul><ul><li>Luxury tourism – e.g. Palace on Wheels, Palaces </li></ul><ul><li>Adventure tourism – with emphasis on eco-tourism </li></ul><ul><li>MICE – convention centers coming up in the metro cities </li></ul>
  13. 13. Change in perception <ul><li>There has been a positive change in perception about the benefits of tourism in the minds of planners, policy makers and as well as state governments in India. </li></ul><ul><li>Tourism is now being seen: </li></ul><ul><ul><li>Engine of growth for the economy and a key employment generator. </li></ul></ul><ul><ul><li>Low Capital Investment in the trade. </li></ul></ul><ul><ul><li>Import’s that earn foreign exchange. </li></ul></ul><ul><ul><li>Cultural revival/ regeneration. </li></ul></ul>
  14. 14. New Destinations <ul><li>Till recently the state governments of Kerala and Rajasthan were aggressively marketing their product. </li></ul><ul><li>Today there is more competition from other states. </li></ul><ul><ul><li>Gujarat </li></ul></ul><ul><ul><li>N. Kerala </li></ul></ul><ul><ul><li>Ladakh </li></ul></ul><ul><ul><li>Madhya Pradesh </li></ul></ul><ul><ul><li>Orissa </li></ul></ul><ul><ul><li>Bihar </li></ul></ul><ul><ul><li>Rajasthan </li></ul></ul><ul><ul><li>Uttaranchal </li></ul></ul><ul><ul><li>Punjab </li></ul></ul>
  15. 15. Civil Aviation & Airports <ul><li>Successful identification of partners for modernization of Delhi & Mumbai airports. </li></ul><ul><li>Non-metro airports – Along with metro airports, the Airports Authority of India will develop 35 non-metro airports in the country. </li></ul><ul><li>Over the next three years, the Indian skies will be totally unrecognizable </li></ul><ul><ul><li>Air India will be adding 68 aircraft to its present fleet </li></ul></ul><ul><ul><li>Indian Airlines 43 and </li></ul></ul><ul><ul><li>Private airlines around 275 </li></ul></ul><ul><li>By 2010, Indian airports will be handling between 90 and 100 million passengers (59 million domestic & 35 million international passengers </li></ul>
  16. 16. Civil Aviation & Airports <ul><li>There’s greater accessibility to secondary (non-metro) airports in India. </li></ul><ul><li>The airfares have plummeted. </li></ul><ul><li>The aviation boon has hugely benefited the inbound tourism in the country. </li></ul>
  17. 17. India’s Aviation Bilateral Agreements in 2005 <ul><li>A total of 14 bilateral agreements were signed by India during the year 2005 as a direct development of India’s open skies policy. </li></ul><ul><li>Some of the more significant air services agreements were: </li></ul><ul><ul><ul><li>France </li></ul></ul></ul><ul><ul><ul><li>China </li></ul></ul></ul><ul><ul><ul><li>UK </li></ul></ul></ul><ul><ul><ul><li>US </li></ul></ul></ul><ul><ul><ul><li>Germany </li></ul></ul></ul><ul><ul><ul><li>Canada </li></ul></ul></ul><ul><ul><ul><li>Singapore </li></ul></ul></ul><ul><ul><ul><li>Belgium </li></ul></ul></ul><ul><ul><ul><li>New Zealand </li></ul></ul></ul><ul><ul><ul><li>Philippines </li></ul></ul></ul><ul><ul><ul><li>Netherlands </li></ul></ul></ul>
  18. 18. ‘Incredible India’ Campaign <ul><li>The ‘Incredible India’ Campaign implemented by the Government of India has proved a catalyst in attracting record tourists into India. </li></ul><ul><li>Being the first B2C campaign of its kind, it has created a unique brand and identity of India in the world travel & tourism space. </li></ul><ul><li>The year 2005 has been a significant year, with ‘Incredible India’ catching international eyeballs and the subsequent recognition by the world media. </li></ul>
  19. 19. ‘Incredible India’ Campaign <ul><li>Winner of 2005 PATA Grand Award in the Heritage (HE) category, for its ‘Ajanta Ellora Conservation & Tourism Development Project“ </li></ul><ul><li>Winner of 2005 PATA Gold Award in the Print Media (AD-P) category for its &quot;Incredible-Taj&quot; ads. </li></ul><ul><li>Winner of 2004 PATA Gold Award for - Marketing, Government for its &quot;Incredible India Campaign“ </li></ul><ul><li>Travel and Leisure- Highest Recall AD -Worldwide </li></ul>
  20. 20. Destination Marketing <ul><li>Cultural tourism & Round Trips – covering the popular circuits comprising of the Golden Triangle, Rajasthan, N. India & in South the well known temples, backwaters & beaches. </li></ul><ul><li>Mass tourism – Goa is a tourism based economy and a leader in this sector, is all set to promote mass tourism. Goa also won the 2nd most popular winter destination in UK. </li></ul><ul><li>Kashmir – With revival of tourism in 2005, the state witnessed a 40 per cent increase in tourism related activities, due to return of normalcy resulting in the lifting of travel advisories in most countries. </li></ul><ul><li>Commonwealth Games 2010 – the government is investing in infrastructure, to further develop tourism in and around Delhi. </li></ul>
  21. 21. Destination Marketing <ul><li>North East – States such as Sikkim, Arunachal, Assam and Nagaland have emerged as major players. The major focus in 2005 was to develop tourism infrastructure in the region. These states have witnessed a quantum leap in tourist inflow. </li></ul><ul><li>New States – Uttaranchal for e.g. which attracted 14 million tourists in 2004 witnessed a growth of 40% in 2005. Major focus on marketing to attract high spending tourists, initiatives to create world-class infrastructure. </li></ul><ul><li>Beautiful South – Aggressive marketing has helped achieve over 25% growth in tourism in southern states. Andhra Pradesh and Karnataka are witnessing an upswing in foreign tourists, other than Kerala. </li></ul>
  22. 22. <ul><li>Thank You </li></ul>Thank You Presented by Regalis Design Studio Safe Meditours
  23. 23. Copyright notice & Legal information This presentation may be freely distributed on the sole condition that it is not altered in any way.

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