Mjronlinefundraisingpresentation 120319095302-phpapp02
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  • ----- Meeting Notes (11/3/11 13:07) ------Online Communities-Paul Hackett/Netroots-Blograisers for Murphy and Himes-Feingold CFR-Lost race but NOT because of money
  • What are some things you associate with online fundraising?----- Meeting Notes (11/3/11 13:07) -----What lists are you on that you like? What emails do you open? What makes them great?
  • What are some things you associate with online fundraising?----- Meeting Notes (11/3/11 13:07) -----What lists are you on that you like? What emails do you open? What makes them great?
  • A great storyAbility to seize the momentA clean websiteA good relationship with your supportersA solid theory of change----- Meeting Notes (11/3/11 13:07) -----Go to links for Sestak and Warren
  • A great storyAbility to seize the momentA clean websiteA good relationship with your supportersA solid theory of change----- Meeting Notes (11/3/11 13:07) -----Email supporters are amazing because they've told you explicitly they want to hear from you. It took some work to get on your list.
  • ----- Meeting Notes (11/3/11 13:07) -----Read def. Talk about the advantages of permission based marketing
  • Online collectionHomepage signupsPetitions & online actionsAsks on social mediaTell-a-friendOnline adsJoint Campaigns with partners
  • Train staff and volunteers to collect email sign ups at campaign every opportunity (including fundraisers)Require email addresses for RSVP and admission at all eventsEncourage supporters to visit your website at every opportunity.  Make sure the website address is included on all materials and mentioned in all remarks. ----- Meeting Notes (11/3/11 13:07) -----You're in a relationship with your list
  • ----- Meeting Notes (11/3/11 13:07) -----This relationship is longterm. I like to joke that it's co-dependent.
  • Develop a RelationshipSegment (mention Feingold example)Why did they come? Why do they stay? What makes them open your emails?READ FEEDBACK
  • Online collectionHomepage signupsPetitions & online actionsAsks on social mediaTell-a-friendOnline adsJoint Campaigns with partners
  • Recap the items that you covered today
  • Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
  • ----- Meeting Notes (11/3/11 13:07) -----Filed signatures to recall Kapanke. Big moment and most of the list came in around WI actions.
  • Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
  • ----- Meeting Notes (11/3/11 13:07) -----Go to Links for donation pages
  • A great storyAbility to seize the momentA clean websiteA good relationship with your supportersA solid theory of change
  • What are some things you associate with online fundraising?----- Meeting Notes (11/3/11 13:07) -----What lists are you on that you like? What emails do you open? What makes them great?
  • Online collectionHomepage signupsPetitions & online actionsAsks on social mediaTell-a-friendOnline adsJoint Campaigns with partners
  • Every presentation should start with a brief story of self. Include a picture of you to help tell the story!----- Meeting Notes (11/3/11 13:07) -----Click for Jim himes email
  • Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
  • Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
  • Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
  • Show Sarah Silverman video
  • Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
  • Online collectionHomepage signupsPetitions & online actionsAsks on social mediaTell-a-friendOnline adsJoint Campaigns with partners

Mjronlinefundraisingpresentation 120319095302-phpapp02 Mjronlinefundraisingpresentation 120319095302-phpapp02 Presentation Transcript

  • Online Fundraising @MelissaRyan
  • @MelissaRyan
  • Let’s talk about your inbox
  • What makes a fundraising email great?
  • A great fundraising emailSeizes the moment (or creates one)Contains a clear hard askEmpowers a community of supportersDemonstrates a solid theory of change
  • Build Your List
  • Build Your List
  • Online ListbuildingHomepage signupsPetitions & online actionsAsks on social mediaOnline adsPartnerships & joint campaigns
  • Offline Listbuilding Train staff and volunteers to collectemail sign ups at every opportunity(including fundraisers) Require email addresses for RSVP andadmission at all events Encourage supporters to visit yourwebsite at every opportunity. Make surethe website address is included on allmaterials and mentioned in all remarks.
  • Know Your List
  • Know Your List
  • #Trending
  • #Winning
  • Plan Campaigns
  • Fundraising CampaignsPlan as a seriesSet a clear goal with a theory of changeSet DeadlinesUpdate supporters on your progressThank them at the conclusion
  • Get a grid.
  • Donors Love Deadlines
  • Seize Moments
  • The $10 Million Dollar Email Sometimes it’s better to be the 1st than to be the best.
  • Donation Pages
  • Donation Page 101’s Make it as easy as possible forsupporters to donateDon’t stand in the way!Thank supporters after they donateEncourage donors to spread the word
  • @
  • Making the Ask
  • A Solid AskIs TransparentIs easy to understandHas a goal and a deadlineBuilds Community
  • Upcoming Trainings
  • Leverage Social Media
  • Raise on All Fronts
  • Raise on All Fronts
  • TakeawaysBuild a permission based email listRespect your relationship with your list& treat them as a communityPlan campaigns and seize moments Work all channels to ensure no moneyis left on the table
  • www.neworganizing.com @neworganizing