t’s easy to underestimate the importance of good copywriting and editing, especially for the web. Anybody who can read can write and edit, right?
Wrong. Strong copywriting is a specialized skill, and your silent/deadly weapon in creating awesome websites that really work.
Tiffani will talk about what makes for good web copy, how it’s different than other types of copy, how to learn how to write it, and why you should.
Clipping is a handy way to collect important slides you want to go back to later.