Gemius republica moldova iulie 2012

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  • 1. Moldovan InternetLandscape First audience data Catalin Emilian Gemius Chisinau, 03.09.2012
  • 2. Hybrid approach to internetmeasurement Different types Gemius was the Mobile first research of data apps company to combined: successfully •Traffic data operate a hybrid •Panel data methodology and is •Establishment the true pioneers of study this approach Concept of hybrid measurement was presented by Gemius on ESOMAR conference Wordwide Audience Measurement in Los Angeles, USA 2003
  • 3. Gemius as the currency in online measurement JIC Standard: Poland, Czech Republic, Slovakia, Hungary, Slovenia, Turkey, Israel, Denmark, Ukraine, Belarus, Moldova. De facto currency: Lithuania, , Latvia, Estonia, Bulgaria, Bosnia, Croatia Start-up: Russia, Serbia, MENA (UAE, KSI, Egypt, Lebanon, Jordan, Syria, Kuwait, Morocco, Tunisia)
  • 4. Moldovan internet 50,5% Internet penetration 1 502 637 Internet Users 1,3 mln EUR Online AdSpends 2011 ≈ 1 EUR Online Adspends per Internet User Source Online Adspends 2011 Zenith Optimedia
  • 5. Moldovan Internet market among other
  • 6. Moldovan Internet market among other
  • 7. Moldovan Internet – main characteristics 1 502 637 internet users 1054 page views per internet user 24 h 28 minutes spent by one internet user per month Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
  • 8. Moldovan Internet – main characteristics54% of Moldovan online audience are men, 46% - women Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
  • 9. Moldovan Internet – main characteristicsOnly 47 % of page views are made by men; women browse more Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
  • 10. Moldovan Internet – main characteristicsMen spend significantly less time online than women 29:32 20:06 Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
  • 11. Moldovan Internet – main characteristicsAge group 20-29 is most represented on the internet Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
  • 12. Moldovan Internet – second youngest population in CEE Share of people in the age group 15-34
  • 13. Moldovan Internet – main characteristics Among education groups higher education group is most present online, however online activity decreasing with education Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
  • 14. Moldovan Internet – high share of best educated usersShare of people with higher education
  • 15. Top websites in Moldova Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
  • 16. THANK YOUJoin us @: Contact:Facebook.com/GemiusGroup Catalin EmilianTwitter.com/Gemius Country Manager Romania & MoldovaSlideshare.net/Gemius_com catalin.emilian@gemius.comYouTube.com/WwwGemiusCom