Social Media: Brand Promotion & Reputation Management
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Social Media: Brand Promotion & Reputation Management

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I was recently asked to be part of a panel discussing social media to a group of business owners at a South Missouri Business Expo, but found out later that I had a scheduling conflict so I had to ...

I was recently asked to be part of a panel discussing social media to a group of business owners at a South Missouri Business Expo, but found out later that I had a scheduling conflict so I had to decline. I was really looking forward to this engagement, as was my wife who says I never take her anywhere! In addition to being a panelist for an open Q&A session, I was also asked to do a breakout session of my choosing regarding social media.

The topic of my breakout session was going to be Brand Promotion and Reputation Management using Social Media. I figured for the sake of archiving my thoughts and providing my readers with some original content that I would share my thoughts and presentation here… I realize that this presentation casts a pretty large, or broad net, but it was my intention to give more of an overview and drill down some key techniques for brand and reputation management as well as product promotion.

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Social Media: Brand Promotion & Reputation Management Social Media: Brand Promotion & Reputation Management Presentation Transcript

  • Social Media: Brand Promotion & Reputation Management
    Presented By:
    Cotton Rohrscheib
  • Social Media: Brand Promotion & Reputation Management
    Social Media Conversation Types
    Social Networks are ongoing conversations.
    There are three types of social conversations.
    • Long Conversations = Facebook, MySpace
    • Short Conversations = Twitter
    • Distant Conversations = Blogs, Message Boards, etc.
  • Social Media: Brand Promotion & Reputation Management
    Establish a Presence on Facebook
    • The Largest Social Network (over 300 million users)
    • The Fastest Growing Advertising Network (contextual, relevant)
    • The Best Free Tools for Promoting Your Business:
    • Pages (Promote Products, Discussions, More, etc.)
    • Groups (Promote Products, Discussions, More, etc.)
    • The Best Place for Open Discussions (outside your website)
    • The Mobile Application (iPhone, Blackberry)
    • The Best Way to Build Community for Your Brand
    • Carryover Users to Your Website (FBConnect)
    • Friend Recommendations (growth user base)
    • Shared Content (increased exposure)
    • I predict Facebook will become the “Google” of social networks
  • Social Media: Brand Promotion & Reputation Management
    Establish a Presence on Twitter
    • Extremely Fast Growing Social Network
    • Extremely Open for Connecting w/ New People (-vs- Facebook)
    • Free Tool for Promoting Your Business:
    • Promote Your Content (RSS Feeds)
    • Find New Customers (One on One Discussions)
    • Support Existing Customers (One on One Discussions)
    • Locate Potential Consumers (Advanced Search Tools)
    • Open Discussions (keep your tweets balanced)
    • The Mobile Applications (iPhone, Blackberry)
    • As Twitter continues to Evolve, we continue to find new uses…
  • Social Media: Brand Promotion & Reputation Management
    Monitor Distant Conversations
    • Keep Google Eyes (Constantly Search for Your Brand)
    • Blogs / Websites (Opinions, Reviews, etc.)
    • Forums / Message Boards (Support, Reviews, etc.)
    • Your Competitor Presence (Where are they?)
    • Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)
  • Social Media: Brand Promotion & Reputation Management
    Facebook Advice / Best Practices
    • Promoting Your Brand / Products / Services
    • Establishing a Fan Base / Group Members
    • Frequent Communications w/out Overdoing it…
    • Discussion Boards
    • Wall Posts
    • Know When to Message
    • Keeping Your Customer Base Happy
    • Fast Service + Resolutions = Happy Customers
  • Social Media: Brand Promotion & Reputation Management
    Twitter Advice / Best Practices
    • Making Friends & Finding Followers
    • Promoting Your Brand / Products / Services
    • Personal Communications
    • @replies and DM’s (be transparent, consistent)
    • Pushing Content via RSS Feed
    • Don’t overdo your automated content
    • Show that you are “real people”
    • Keeping Your Customer Base Happy
    • Fast Service + Resolutions = Happy Customers
  • Social Media: Brand Promotion & Reputation Management
    Be Proactive: Look for Trouble…
    • Utilize Search to locate conversations
    • Facebook: Are there existing groups, fan pages?
    • Twitter: What are people tweeting about you?
    • Utilize Social Bookmarks
    • Digg & Delicious: Great SEO Juice, Relevance
    • Customer Reviews on Amazon, eBay, etc.
    • Amazon: Check Customer Reviews Frequently
    • eBay: Strive for High Approval Rating
  • Social Media: Brand Promotion & Reputation Management
    Be Dedicated…
    • Social Media Content Changes Daily, Hourly, etc.
    • Setup a Monitoring / Management Plan
    • Be Consistent (Never Leave them Hanging)
    • Designate Trained, Capable People as Managers
    • Social Media Managers are hot commodities
    • Don’t be afraid to Outsource
    • What is Your Competition Doing?
    • Competitions, Discounts, Promotions, etc.
  • Social Media: Brand Promotion & Reputation Management
    What to Expect & Tips for Success…
    • Social Saturation Takes Time, Be Patient!
    • Don’t expect immediate ROI
    • Promote Your Social Presence Every Opportunity You Have…
    • Encourage Customers to Post Content…
    • Have them Blog, Write Reviews, Recommendations
    • Utilize Customer Reviews (Repost, Retweet, etc.)
    • Manage Your Social Following Carefully
    • Don’t overdo it, or try to hard!
    • Think Outside the Box…
  • Social Media: Brand Promotion & Reputation Management
    Thanks for Attending…
    • Questions & Comments
    • Good Luck!
    • PresentationSlides: http://cottonrohrscheib.com/blog
  • Social Media: Brand Promotion & Reputation Management
    About Me…
    • Partner / Co-Founder of Pleth, LLC
    • Web Design, Development, Managed Hosting
    • Business Class Email Solutions
    • Social Marketing & Consulting
    • Social Media Consultant / Blogger
    • Twitter: @cottonr
    • Blog: The Cotton Club http://cottonrohrscheib.com
    • Developer (over 10 years experience)
    • For More Information:
    • http://pleth.com
    • http://powersitedesign.com
    • http://cottonrohrscheib.com
    • http://facebook.com/cottonr
    • Telephone: 888-276-0848
    • Email: cotton.rohrscheib@pleth.com
  • Social Media: Brand Promotion & Reputation Management