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Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
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Social Media: Brand Promotion & Reputation Management

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I was recently asked to be part of a panel discussing social media to a group of business owners at a South Missouri Business Expo, but found out later that I had a scheduling conflict so I had to …

I was recently asked to be part of a panel discussing social media to a group of business owners at a South Missouri Business Expo, but found out later that I had a scheduling conflict so I had to decline. I was really looking forward to this engagement, as was my wife who says I never take her anywhere! In addition to being a panelist for an open Q&A session, I was also asked to do a breakout session of my choosing regarding social media.

The topic of my breakout session was going to be Brand Promotion and Reputation Management using Social Media. I figured for the sake of archiving my thoughts and providing my readers with some original content that I would share my thoughts and presentation here… I realize that this presentation casts a pretty large, or broad net, but it was my intention to give more of an overview and drill down some key techniques for brand and reputation management as well as product promotion.

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  1. Social Media: Brand Promotion & Reputation Management<br />Presented By:<br />Cotton Rohrscheib<br />
  2. Social Media: Brand Promotion & Reputation Management<br />Social Media Conversation Types<br />Social Networks are ongoing conversations. <br />There are three types of social conversations.<br /><ul><li>Long Conversations = Facebook, MySpace
  3. Short Conversations = Twitter
  4. Distant Conversations = Blogs, Message Boards, etc.</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />Establish a Presence on Facebook<br /><ul><li>The Largest Social Network (over 300 million users)
  5. The Fastest Growing Advertising Network (contextual, relevant)
  6. The Best Free Tools for Promoting Your Business:
  7. Pages (Promote Products, Discussions, More, etc.)
  8. Groups (Promote Products, Discussions, More, etc.)
  9. The Best Place for Open Discussions (outside your website)
  10. The Mobile Application (iPhone, Blackberry)
  11. The Best Way to Build Community for Your Brand
  12. Carryover Users to Your Website (FBConnect)
  13. Friend Recommendations (growth user base)
  14. Shared Content (increased exposure)
  15. I predict Facebook will become the “Google” of social networks</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />Establish a Presence on Twitter<br /><ul><li>Extremely Fast Growing Social Network
  16. Extremely Open for Connecting w/ New People (-vs- Facebook)
  17. Free Tool for Promoting Your Business:
  18. Promote Your Content (RSS Feeds)
  19. Find New Customers (One on One Discussions)
  20. Support Existing Customers (One on One Discussions)
  21. Locate Potential Consumers (Advanced Search Tools)
  22. Open Discussions (keep your tweets balanced)
  23. The Mobile Applications (iPhone, Blackberry)
  24. As Twitter continues to Evolve, we continue to find new uses…</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />Monitor Distant Conversations<br /><ul><li>Keep Google Eyes (Constantly Search for Your Brand)
  25. Blogs / Websites (Opinions, Reviews, etc.)
  26. Forums / Message Boards (Support, Reviews, etc.)
  27. Your Competitor Presence (Where are they?)
  28. Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />Facebook Advice / Best Practices<br /><ul><li>Promoting Your Brand / Products / Services
  29. Establishing a Fan Base / Group Members
  30. Frequent Communications w/out Overdoing it…
  31. Discussion Boards
  32. Wall Posts
  33. Know When to Message
  34. Keeping Your Customer Base Happy
  35. Fast Service + Resolutions = Happy Customers</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />Twitter Advice / Best Practices<br /><ul><li>Making Friends & Finding Followers
  36. Promoting Your Brand / Products / Services
  37. Personal Communications
  38. @replies and DM’s (be transparent, consistent)
  39. Pushing Content via RSS Feed
  40. Don’t overdo your automated content
  41. Show that you are “real people”
  42. Keeping Your Customer Base Happy
  43. Fast Service + Resolutions = Happy Customers</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />Be Proactive: Look for Trouble…<br /><ul><li>Utilize Search to locate conversations
  44. Facebook: Are there existing groups, fan pages?
  45. Twitter: What are people tweeting about you?
  46. Utilize Social Bookmarks
  47. Digg & Delicious: Great SEO Juice, Relevance
  48. Customer Reviews on Amazon, eBay, etc.
  49. Amazon: Check Customer Reviews Frequently
  50. eBay: Strive for High Approval Rating</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />Be Dedicated…<br /><ul><li>Social Media Content Changes Daily, Hourly, etc.
  51. Setup a Monitoring / Management Plan
  52. Be Consistent (Never Leave them Hanging)
  53. Designate Trained, Capable People as Managers
  54. Social Media Managers are hot commodities
  55. Don’t be afraid to Outsource
  56. What is Your Competition Doing?
  57. Competitions, Discounts, Promotions, etc.</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />What to Expect & Tips for Success…<br /><ul><li>Social Saturation Takes Time, Be Patient!
  58. Don’t expect immediate ROI
  59. Promote Your Social Presence Every Opportunity You Have…
  60. Encourage Customers to Post Content…
  61. Have them Blog, Write Reviews, Recommendations
  62. Utilize Customer Reviews (Repost, Retweet, etc.)
  63. Manage Your Social Following Carefully
  64. Don’t overdo it, or try to hard!
  65. Think Outside the Box…</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />Thanks for Attending…<br /><ul><li>Questions & Comments
  66. Good Luck!
  67. PresentationSlides: http://cottonrohrscheib.com/blog</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />About Me…<br /><ul><li>Partner / Co-Founder of Pleth, LLC
  68. Web Design, Development, Managed Hosting
  69. Business Class Email Solutions
  70. Social Marketing & Consulting
  71. Social Media Consultant / Blogger
  72. Twitter: @cottonr
  73. Blog: The Cotton Club http://cottonrohrscheib.com
  74. Developer (over 10 years experience)
  75. For More Information:
  76. http://pleth.com
  77. http://powersitedesign.com
  78. http://cottonrohrscheib.com
  79. http://facebook.com/cottonr
  80. Telephone: 888-276-0848
  81. Email: cotton.rohrscheib@pleth.com</li></li></ul><li>Social Media: Brand Promotion & Reputation Management<br />

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