Social Media: Brand Promotion & Reputation ManagementPresented By:Cotton Rohrscheib

Social Media: Brand Promotion & Reputation ManagementSocial Media Conversation TypesSocial Networks are ongoing conversations. There are three types of social conversations.Long Conversations = Facebook, MySpaceShort Conversations = TwitterDistant Conversations = Blogs, Message Boards, etc.

Long Conversations = Facebook, MySpace

Short Conversations = Twitter

Distant Conversations = Blogs, Message Boards, etc.

Social Media: Brand Promotion & Reputation ManagementEstablish a Presence on FacebookThe Largest Social Network (over 300 million users)The Fastest Growing Advertising Network (contextual, relevant)The Best Free Tools for Promoting Your Business:Pages (Promote Products, Discussions, More, etc.)Groups (Promote Products, Discussions, More, etc.)The Best Place for Open Discussions (outside your website)The Mobile Application (iPhone, Blackberry)The Best Way to Build Community for Your BrandCarryover Users to Your Website (FBConnect)Friend Recommendations (growth user base)Shared Content (increased exposure)I predict Facebook will become the “Google” of social networks

The Largest Social Network (over 300 million users)

The Fastest Growing Advertising Network (contextual, relevant)

The Best Free Tools for Promoting Your Business:

Pages (Promote Products, Discussions, More, etc.)

Groups (Promote Products, Discussions, More, etc.)

The Best Place for Open Discussions (outside your website)

The Mobile Application (iPhone, Blackberry)

The Best Way to Build Community for Your Brand

Carryover Users to Your Website (FBConnect)

Friend Recommendations (growth user base)

Shared Content (increased exposure)

I predict Facebook will become the “Google” of social networks

Social Media: Brand Promotion & Reputation ManagementEstablish a Presence on TwitterExtremely Fast Growing Social Network Extremely Open for Connecting w/ New People (-vs- Facebook)Free Tool for Promoting Your Business:Promote Your Content (RSS Feeds)Find New Customers (One on One Discussions)Support Existing Customers (One on One Discussions)Locate Potential Consumers (Advanced Search Tools)Open Discussions (keep your tweets balanced)The Mobile Applications (iPhone, Blackberry)As Twitter continues to Evolve, we continue to find new uses…

Extremely Fast Growing Social Network

Extremely Open for Connecting w/ New People (-vs- Facebook)

Free Tool for Promoting Your Business:

Promote Your Content (RSS Feeds)

Find New Customers (One on One Discussions)

Support Existing Customers (One on One Discussions)

Locate Potential Consumers (Advanced Search Tools)

Open Discussions (keep your tweets balanced)

The Mobile Applications (iPhone, Blackberry)

As Twitter continues to Evolve, we continue to find new uses…

Social Media: Brand Promotion & Reputation ManagementMonitor Distant ConversationsKeep Google Eyes (Constantly Search for Your Brand)Blogs / Websites (Opinions, Reviews, etc.)Forums / Message Boards (Support, Reviews, etc.)Your Competitor Presence (Where are they?)Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)

Keep Google Eyes (Constantly Search for Your Brand)

Blogs / Websites (Opinions, Reviews, etc.)

Forums / Message Boards (Support, Reviews, etc.)

Your Competitor Presence (Where are they?)

Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)

Social Media: Brand Promotion & Reputation ManagementFacebook Advice / Best PracticesPromoting Your Brand / Products / ServicesEstablishing a Fan Base / Group MembersFrequent Communications w/out Overdoing it…Discussion BoardsWall PostsKnow When to MessageKeeping Your Customer Base HappyFast Service + Resolutions = Happy Customers

Promoting Your Brand / Products / Services

Establishing a Fan Base / Group Members

Frequent Communications w/out Overdoing it…

Discussion Boards

Wall Posts

Know When to Message

Keeping Your Customer Base Happy

Fast Service + Resolutions = Happy Customers

Social Media: Brand Promotion & Reputation ManagementTwitter Advice / Best PracticesMaking Friends & Finding FollowersPromoting Your Brand / Products / ServicesPersonal Communications@replies and DM’s (be transparent, consistent)Pushing Content via RSS FeedDon’t overdo your automated contentShow that you are “real people”Keeping Your Customer Base HappyFast Service + Resolutions = Happy Customers

Making Friends & Finding Followers

Promoting Your Brand / Products / Services

Personal Communications

@replies and DM’s (be transparent, consistent)

Pushing Content via RSS Feed

Don’t overdo your automated content

Show that you are “real people”

Keeping Your Customer Base Happy

Fast Service + Resolutions = Happy Customers

Social Media: Brand Promotion & Reputation ManagementBe Proactive: Look for Trouble…Utilize Search to locate conversationsFacebook: Are there existing groups, fan pages?Twitter: What are people tweeting about you?Utilize Social BookmarksDigg & Delicious: Great SEO Juice, RelevanceCustomer Reviews on Amazon, eBay, etc.Amazon: Check Customer Reviews FrequentlyeBay: Strive for High Approval Rating

Utilize Search to locate conversations

Facebook: Are there existing groups, fan pages?

Twitter: What are people tweeting about you?

Utilize Social Bookmarks

Digg & Delicious: Great SEO Juice, Relevance

Customer Reviews on Amazon, eBay, etc.

Amazon: Check Customer Reviews Frequently

eBay: Strive for High Approval Rating

Social Media: Brand Promotion & Reputation ManagementBe Dedicated…Social Media Content Changes Daily, Hourly, etc.Setup a Monitoring / Management PlanBe Consistent (Never Leave them Hanging)Designate Trained, Capable People as ManagersSocial Media Managers are hot commoditiesDon’t be afraid to OutsourceWhat is Your Competition Doing?Competitions, Discounts, Promotions, etc.

Social Media Content Changes Daily, Hourly, etc.

Setup a Monitoring / Management Plan

Be Consistent (Never Leave them Hanging)

Designate Trained, Capable People as Managers

Social Media Managers are hot commodities

Don’t be afraid to Outsource

What is Your Competition Doing?

Competitions, Discounts, Promotions, etc.

Social Media: Brand Promotion & Reputation ManagementWhat to Expect & Tips for Success…Social Saturation Takes Time, Be Patient!Don’t expect immediate ROIPromote Your Social Presence Every Opportunity You Have…Encourage Customers to Post Content…Have them Blog, Write Reviews, RecommendationsUtilize Customer Reviews (Repost, Retweet, etc.)Manage Your Social Following CarefullyDon’t overdo it, or try to hard!Think Outside the Box…

Social Saturation Takes Time, Be Patient!

Don’t expect immediate ROI

Promote Your Social Presence Every Opportunity You Have…

Encourage Customers to Post Content…

Have them Blog, Write Reviews, Recommendations

Utilize Customer Reviews (Repost, Retweet, etc.)

Manage Your Social Following Carefully

Don’t overdo it, or try to hard!

Think Outside the Box…

Social Media: Brand Promotion & Reputation ManagementThanks for Attending…Questions & CommentsGood Luck!PresentationSlides: http://cottonrohrscheib.com/blog

Questions & Comments

Good Luck!

PresentationSlides: http://cottonrohrscheib.com/blog

Social Media: Brand Promotion & Reputation ManagementAbout Me…Partner / Co-Founder of Pleth, LLCWeb Design, Development, Managed HostingBusiness Class Email SolutionsSocial Marketing & ConsultingSocial Media Consultant / BloggerTwitter: @cottonrBlog: The Cotton Club http://cottonrohrscheib.comDeveloper (over 10 years experience)For More Information:http://pleth.comhttp://powersitedesign.comhttp://cottonrohrscheib.comhttp://facebook.com/cottonrTelephone: 888-276-0848Email: cotton.rohrscheib@pleth.com

Partner / Co-Founder of Pleth, LLC

Web Design, Development, Managed Hosting

Business Class Email Solutions

Social Marketing & Consulting

Social Media Consultant / Blogger

Twitter: @cottonr

Blog: The Cotton Club http://cottonrohrscheib.com

Developer (over 10 years experience)

For More Information:

http://pleth.com

http://powersitedesign.com

http://cottonrohrscheib.com

http://facebook.com/cottonr

Telephone: 888-276-0848

Email: cotton.rohrscheib@pleth.com

Social Media: Brand Promotion & Reputation Management