7 Minutes of Blogging Wisdom<br />Presented by: Cotton Rohrscheib<br />
7 Minutes of Blogging Wisdom<br />Why Do We Blog?<br /><ul><li>To Offer Our Opinion, Perspective on Topics of Our Choosing
Promote Our Brand (Products, Services)
Add Value for Our Clients
Connect w/ Others</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Specialize: Identify Your Niche?<br /><ul><li>Everyo...
What Are Your Interests?  What Are You Good At?
Why Do People Read Your Blog?</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Appearance: Making That First Impression...
Your Blog Should Be Easy to Navigate, Visually Appealing
Not a Bad Idea to Brand Yourself (The Cotton Club)</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Keep Your Content A...
Categorize & Tag All of Your Posts
Suggest Related Posts in Your Posts</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Your Blog Content Should Be Portab...
Provide Social Media Share Icons (Facebook, Twitter, Digg, etc.)
Automate Social Sharing (Twitter, Facebook, Tumblr, etc.)</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Your Message...
Get to the Point (Longer Posts are Less Read!)
Emphasize Key Points (Bold Fonts, Bullet Points, Quotations)</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Finding I...
Embed Related Videos or Graphics w/ Your Posts
Add Related Links, Quotes, etc.</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Inject Yourself Into Your Posts!<br />...
Blog Readers Expect Perspective and Opinion!
Best Advice: Be Yourself!</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Engage Your Readers<br /><ul><li>Don’t Be To...
Engage Your Readers: Ask Questions, Request Feedback
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7 Minutes Of Blogging Wisdom (w/ Cotton Rohrscheib)

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These are my slides from my presentation at The Southern Socials. We used the Pecha Kucha format for our presentations (20 x 20). The title of the presentation is '7 Minutes of Blogging Wisdom'

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7 Minutes Of Blogging Wisdom (w/ Cotton Rohrscheib)

  1. 1. 7 Minutes of Blogging Wisdom<br />Presented by: Cotton Rohrscheib<br />
  2. 2. 7 Minutes of Blogging Wisdom<br />Why Do We Blog?<br /><ul><li>To Offer Our Opinion, Perspective on Topics of Our Choosing
  3. 3. Promote Our Brand (Products, Services)
  4. 4. Add Value for Our Clients
  5. 5. Connect w/ Others</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Specialize: Identify Your Niche?<br /><ul><li>Everyone is an Expert at Something Today! Why Not You?
  6. 6. What Are Your Interests? What Are You Good At?
  7. 7. Why Do People Read Your Blog?</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Appearance: Making That First Impression…<br /><ul><li>Your Blog Content Should Be Presented Well, Organized
  8. 8. Your Blog Should Be Easy to Navigate, Visually Appealing
  9. 9. Not a Bad Idea to Brand Yourself (The Cotton Club)</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Keep Your Content Accessible & Organized<br /><ul><li>Provide Your Readers w/ an Easy to Find Search Box
  10. 10. Categorize & Tag All of Your Posts
  11. 11. Suggest Related Posts in Your Posts</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Your Blog Content Should Be Portable…<br /><ul><li>Promote Syndication of Your Content w/ RSS(Readers, Email, etc.)
  12. 12. Provide Social Media Share Icons (Facebook, Twitter, Digg, etc.)
  13. 13. Automate Social Sharing (Twitter, Facebook, Tumblr, etc.)</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Your Message Should Be Clear!<br /><ul><li>Good Post Titles (Catch the Readers Attention w/ 1 Line)
  14. 14. Get to the Point (Longer Posts are Less Read!)
  15. 15. Emphasize Key Points (Bold Fonts, Bullet Points, Quotations)</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Finding Inspiration: Be Creative!<br /><ul><li>When Brainstorming a Topic for a Post, Think Outside the Box!
  16. 16. Embed Related Videos or Graphics w/ Your Posts
  17. 17. Add Related Links, Quotes, etc.</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Inject Yourself Into Your Posts!<br /><ul><li>No One is Looking to You for the News! (CNN, FOX)
  18. 18. Blog Readers Expect Perspective and Opinion!
  19. 19. Best Advice: Be Yourself!</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Engage Your Readers<br /><ul><li>Don’t Be Too Predictable! (Top 10 Apps, Top 10 Plugins, etc.)
  20. 20. Engage Your Readers: Ask Questions, Request Feedback
  21. 21. Don’t Be Afraid to Post Follow-Up Posts for Hot Topics</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Go the Extra Mile for Convenience<br /><ul><li>Multiple Authentication Methods (DISQUS, Facebook, Twitter)
  22. 22. Social Share Icons (Facebook, Twitter, Digg, Stumble, etc.)
  23. 23. Offer RSS Subscriptions via Email (Feedburner)</li></li></ul><li>7 Minutes of Blogging Wisdom<br />To Be a Good Blogger, You Have to Be Relevant<br /><ul><li>Your Topics Should Coincide w/ Current Events or Trends
  24. 24. Offer a New Perspective on a Popular Topic
  25. 25. MySpace Isn’t Cool Anymore!</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Self Promotion Never Hurts!<br /><ul><li>Add Your Blog Link to Email Signatures, Board Posts, etc.
  26. 26. Aggregate or Link Your Blog on Your Corporate Website
  27. 27. Share Links in Your Social Profiles (Facebook, Twitter)</li></li></ul><li>Blogging Your Brains Out<br />Social Saturation is Important!<br /><ul><li>Push Your Content to Social Networks (Automate Twitter, Facebook)
  28. 28. Give Your Readers Easy to Find Social Share Icons
  29. 29. Utilize Social Tagging Services (Digg, Delicious, etc.)</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Be Accessible<br /><ul><li>Display Your Social Hangouts (Facebook, Twitter, etc.)
  30. 30. Respond to Post Comments Quickly
  31. 31. Offer a General Contact Form for Email</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Publish Content Consistently<br /><ul><li>Publish Content on a Weekly or Bi-Weekly Basis
  32. 32. Make Time to Blog When Creativity Hits
  33. 33. Schedule Your Posts (Spread Them Out, One at a Time)</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Exist Elsewhere: Make Your Rounds…<br /><ul><li>Comment, Quote, & Trackback to Other Blogs, Message Boards
  34. 34. Link to Other Bloggers & Their Content from Your Blog
  35. 35. Connect To Your Subscribers (Readers) Socially…</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Monitor Your Traffic…<br /><ul><li>What Are Your Most Popular Posts?
  36. 36. Where Do Your Visitors Come From? (Referrers)
  37. 37. What Keywords Are Your Visitors Using to Find You?</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Blogging is Not Work!<br /><ul><li>Instead, Blogging Should Be a Creative Release Away From Work…
  38. 38. Mix Things Up! (Everyone Loves Viral Videos, The Occasional Rant)
  39. 39. Keep Your Rants Civil, and to a Minimum…</li></li></ul><li>7 Minutes of Blogging Wisdom<br />Thanks! Let’s Connect:<br /><ul><li>Last Name is Pronounced: Row-Shibe
  40. 40. Blog: http://www.cottonrohrscheib.com
  41. 41. Twitter: http://www.twitter.com/CottonR
  42. 42. Facebook: http://www.facebook.com/cottonr</li>
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