7 Minutes Of Blogging Wisdom (w/ Cotton Rohrscheib)

7 Minutes of Blogging Wisdom
Presented by: Cotton Rohrscheib

Why Do We Blog?

To Offer Our Opinion, Perspective on Topics of Our Choosing
Promote Our Brand (Products, Services)
Add Value for Our Clients
Connect w/ Others

Specialize: Identify Your Niche?

Everyone is an Expert at Something Today! Why Not You?
What Are Your Interests? What Are You Good At?
Why Do People Read Your Blog?

Appearance: Making That First Impression…

Your Blog Content Should Be Presented Well, Organized
Your Blog Should Be Easy to Navigate, Visually Appealing
Not a Bad Idea to Brand Yourself (The Cotton Club)

Keep Your Content Accessible & Organized

Provide Your Readers w/ an Easy to Find Search Box
Categorize & Tag All of Your Posts
Suggest Related Posts in Your Posts

Your Blog Content Should Be Portable…

Promote Syndication of Your Content w/ RSS(Readers, Email, etc.)
Provide Social Media Share Icons (Facebook, Twitter, Digg, etc.)
Automate Social Sharing (Twitter, Facebook, Tumblr, etc.)

Your Message Should Be Clear!

Good Post Titles (Catch the Readers Attention w/ 1 Line)
Get to the Point (Longer Posts are Less Read!)
Emphasize Key Points (Bold Fonts, Bullet Points, Quotations)

Finding Inspiration: Be Creative!

When Brainstorming a Topic for a Post, Think Outside the Box!
Embed Related Videos or Graphics w/ Your Posts
Add Related Links, Quotes, etc.

Inject Yourself Into Your Posts!

No One is Looking to You for the News! (CNN, FOX)
Blog Readers Expect Perspective and Opinion!
Best Advice: Be Yourself!

Engage Your Readers

Don’t Be Too Predictable! (Top 10 Apps, Top 10 Plugins, etc.)
Engage Your Readers: Ask Questions, Request Feedback
Don’t Be Afraid to Post Follow-Up Posts for Hot Topics

Go the Extra Mile for Convenience

Multiple Authentication Methods (DISQUS, Facebook, Twitter)
Social Share Icons (Facebook, Twitter, Digg, Stumble, etc.)
Offer RSS Subscriptions via Email (Feedburner)

To Be a Good Blogger, You Have to Be Relevant

Your Topics Should Coincide w/ Current Events or Trends
Offer a New Perspective on a Popular Topic
MySpace Isn’t Cool Anymore!

Self Promotion Never Hurts!

Add Your Blog Link to Email Signatures, Board Posts, etc.
Aggregate or Link Your Blog on Your Corporate Website
Share Links in Your Social Profiles (Facebook, Twitter)

Blogging Your Brains Out
Social Saturation is Important!

Push Your Content to Social Networks (Automate Twitter, Facebook)
Give Your Readers Easy to Find Social Share Icons
Utilize Social Tagging Services (Digg, Delicious, etc.)

Be Accessible

Display Your Social Hangouts (Facebook, Twitter, etc.)
Respond to Post Comments Quickly
Offer a General Contact Form for Email

Publish Content Consistently

Publish Content on a Weekly or Bi-Weekly Basis
Make Time to Blog When Creativity Hits
Schedule Your Posts (Spread Them Out, One at a Time)

Exist Elsewhere: Make Your Rounds…

Comment, Quote, & Trackback to Other Blogs, Message Boards
Link to Other Bloggers & Their Content from Your Blog
Connect To Your Subscribers (Readers) Socially…

Monitor Your Traffic…

What Are Your Most Popular Posts?
Where Do Your Visitors Come From? (Referrers)
What Keywords Are Your Visitors Using to Find You?

Blogging is Not Work!

Instead, Blogging Should Be a Creative Release Away From Work…
Mix Things Up! (Everyone Loves Viral Videos, The Occasional Rant)
Keep Your Rants Civil, and to a Minimum…

Thanks! Let’s Connect:

Last Name is Pronounced: Row-Shibe
Blog: http://www.cottonrohrscheib.com
Twitter: http://www.twitter.com/CottonR
Facebook: http://www.facebook.com/cottonr

7 Minutes Of Blogging Wisdom (w/ Cotton Rohrscheib)

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