7 Minutes Of Blogging Wisdom (w/ Cotton Rohrscheib)

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite

    7 Minutes Of Blogging Wisdom (w/ Cotton Rohrscheib) - Presentation Transcript

    1. 7 Minutes of Blogging Wisdom
      Presented by: Cotton Rohrscheib
    2. 7 Minutes of Blogging Wisdom
      Why Do We Blog?
      • To Offer Our Opinion, Perspective on Topics of Our Choosing
      • Promote Our Brand (Products, Services)
      • Add Value for Our Clients
      • Connect w/ Others
    3. 7 Minutes of Blogging Wisdom
      Specialize: Identify Your Niche?
      • Everyone is an Expert at Something Today! Why Not You?
      • What Are Your Interests? What Are You Good At?
      • Why Do People Read Your Blog?
    4. 7 Minutes of Blogging Wisdom
      Appearance: Making That First Impression…
      • Your Blog Content Should Be Presented Well, Organized
      • Your Blog Should Be Easy to Navigate, Visually Appealing
      • Not a Bad Idea to Brand Yourself (The Cotton Club)
    5. 7 Minutes of Blogging Wisdom
      Keep Your Content Accessible & Organized
      • Provide Your Readers w/ an Easy to Find Search Box
      • Categorize & Tag All of Your Posts
      • Suggest Related Posts in Your Posts
    6. 7 Minutes of Blogging Wisdom
      Your Blog Content Should Be Portable…
      • Promote Syndication of Your Content w/ RSS(Readers, Email, etc.)
      • Provide Social Media Share Icons (Facebook, Twitter, Digg, etc.)
      • Automate Social Sharing (Twitter, Facebook, Tumblr, etc.)
    7. 7 Minutes of Blogging Wisdom
      Your Message Should Be Clear!
      • Good Post Titles (Catch the Readers Attention w/ 1 Line)
      • Get to the Point (Longer Posts are Less Read!)
      • Emphasize Key Points (Bold Fonts, Bullet Points, Quotations)
    8. 7 Minutes of Blogging Wisdom
      Finding Inspiration: Be Creative!
      • When Brainstorming a Topic for a Post, Think Outside the Box!
      • Embed Related Videos or Graphics w/ Your Posts
      • Add Related Links, Quotes, etc.
    9. 7 Minutes of Blogging Wisdom
      Inject Yourself Into Your Posts!
      • No One is Looking to You for the News! (CNN, FOX)
      • Blog Readers Expect Perspective and Opinion!
      • Best Advice: Be Yourself!
    10. 7 Minutes of Blogging Wisdom
      Engage Your Readers
      • Don’t Be Too Predictable! (Top 10 Apps, Top 10 Plugins, etc.)
      • Engage Your Readers: Ask Questions, Request Feedback
      • Don’t Be Afraid to Post Follow-Up Posts for Hot Topics
    11. 7 Minutes of Blogging Wisdom
      Go the Extra Mile for Convenience
      • Multiple Authentication Methods (DISQUS, Facebook, Twitter)
      • Social Share Icons (Facebook, Twitter, Digg, Stumble, etc.)
      • Offer RSS Subscriptions via Email (Feedburner)
    12. 7 Minutes of Blogging Wisdom
      To Be a Good Blogger, You Have to Be Relevant
      • Your Topics Should Coincide w/ Current Events or Trends
      • Offer a New Perspective on a Popular Topic
      • MySpace Isn’t Cool Anymore!
    13. 7 Minutes of Blogging Wisdom
      Self Promotion Never Hurts!
      • Add Your Blog Link to Email Signatures, Board Posts, etc.
      • Aggregate or Link Your Blog on Your Corporate Website
      • Share Links in Your Social Profiles (Facebook, Twitter)
    14. Blogging Your Brains Out
      Social Saturation is Important!
      • Push Your Content to Social Networks (Automate Twitter, Facebook)
      • Give Your Readers Easy to Find Social Share Icons
      • Utilize Social Tagging Services (Digg, Delicious, etc.)
    15. 7 Minutes of Blogging Wisdom
      Be Accessible
      • Display Your Social Hangouts (Facebook, Twitter, etc.)
      • Respond to Post Comments Quickly
      • Offer a General Contact Form for Email
    16. 7 Minutes of Blogging Wisdom
      Publish Content Consistently
      • Publish Content on a Weekly or Bi-Weekly Basis
      • Make Time to Blog When Creativity Hits
      • Schedule Your Posts (Spread Them Out, One at a Time)
    17. 7 Minutes of Blogging Wisdom
      Exist Elsewhere: Make Your Rounds…
      • Comment, Quote, & Trackback to Other Blogs, Message Boards
      • Link to Other Bloggers & Their Content from Your Blog
      • Connect To Your Subscribers (Readers) Socially…
    18. 7 Minutes of Blogging Wisdom
      Monitor Your Traffic…
      • What Are Your Most Popular Posts?
      • Where Do Your Visitors Come From? (Referrers)
      • What Keywords Are Your Visitors Using to Find You?
    19. 7 Minutes of Blogging Wisdom
      Blogging is Not Work!
      • Instead, Blogging Should Be a Creative Release Away From Work…
      • Mix Things Up! (Everyone Loves Viral Videos, The Occasional Rant)
      • Keep Your Rants Civil, and to a Minimum…
    20. 7 Minutes of Blogging Wisdom
      Thanks! Let’s Connect:
      • Last Name is Pronounced: Row-Shibe
      • Blog: http://www.cottonrohrscheib.com
      • Twitter: http://www.twitter.com/CottonR
      • Facebook: http://www.facebook.com/cottonr
    SlideShare Zeitgeist 2009

    + Refresh Central ArkansasRefresh Central Arkansas Nominate

    custom

    152 views, 1 favs, 1 embeds more stats

    These are my slides from my presentation at The Sou more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 152
      • 141 on SlideShare
      • 11 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 4
    Most viewed embeds
    • 11 views on http://www.cottonrohrscheib.com

    more

    All embeds
    • 11 views on http://www.cottonrohrscheib.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories