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RefletCommunicationStrictlyconfidential:DonotdistributeorreproducewithoutauthorizationPour promouvoir sa nouvelle plateforme internet turque, le groupe audiovisuel américain NBC a réalisé cette campagne Printqui allie les deux spécialités de la chaîne : l’information et les séries. Mélange réussi !Breaking NewsREFLET COMMUNICATION#NBC
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RefletCommunicationStrictlyconfidential:Donotdistributeorreproducewithoutauthorization5 Friday Facts#GoogleREFLET COMMUNICATION> APAC travelers rely on social media to make travel choicesAccording to a recent study, travellers in Asia Paciﬁc rely heavily on social media platforms to make travel decisions. In a study that surveyed 4,600 people across13 countries, 42% cited Facebook whilst 51% cited online travel forums as points of inﬂuence to help them make travel choices. A larger 57% cited internet reviewsincluding travel blogs. In China (71%) and India (59%), travel reviews including blogs had a greater impact on the initial decision of the vacation destination itself.> Penetration of weibo vs social networking sites in Chinese citesRecently revealed Nielsen statistics draw a comparison between the weibo platforms and social networking platforms in China to investigate their penetrationamongst the different tiers of Chinese cities. It is already a well known fact that weibo platforms are the most popular of all social media in China. Even in fourthtier cities, weibo platforms have a 100% penetration of its interent users while social networking sites have an estimated 60% penetration. Looks like Weibo is Kingin China.> Social gaming more popular among womenA recent study reveals that social games are more popular among women in Asia Paciﬁc than it is with the men. The survey was polled via Facebook social gamesacross Singapore, Malaysia, the Phillippines and Australia. In each of these markets, on average 60% of the survey respondents were women.> Facebook aims for luxury brandsFacebook commissioned Sparkler to survey affluent Facebook users in the UK, France and Germany to ﬁnd out the social media attitudes and behaviours of itswealthy users. The 1,991 respondents who were surveyed are the top 20% earners in their own industries with 80% of them identifying themselves as main or equalshare breadwinners. Some great nuggets of insights can be gathered from this study. Only15% of the affluent users were considered to be “unsocial”, i.e. thosewho have signed up for an account but are still skeptical about its value. 35% of the remaining are categorised as “Facebook observers”, they are the oldersegments on Facebook whose connections are mainly family and close friends. 62% of the Facebook observers say they access brand pages as their topinformation source to purchase goods and services.>Social media becomes gift guide for holiday seasonA survey conducted in the US by ConsumerSearch shows that during holiday season people looked to social media for reviews for gift ideas. It was interesting tonote that only 7% of the respondents followed their favourite brands and checked out what’s popular as a gift idea, whereas 41% used social media for reviews.
Reﬂet Digital NetworkNEW-YORK - LONDON - MOSCOWMUMBAI - SINGAPORE - HONG KONG - BEIJINGBELFORT49 faubourg de France90000 BELFORTTel : +33 (0)3 84 22 60 39NANCY38 rue St Jean54000 NANCYTel : +33 (0)3 83 30 91 40STRASBOURG2, rue Edison67450 mundolsheimTel : +33 (0)3 83 85 00 14farewell... until the next time!