Mobile design myths (at Frontend Conference Zürich, 2014)

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My talk on mobile design myths from the Frontend Conference in Zürich.

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Mobile design myths (at Frontend Conference Zürich, 2014)

  1. 1. FRONTEND CONFERENCE ZÜRICH, 2014 HMEobYi!le design myths
  2. 2. This will be an awesome talk
  3. 3. MYTH #1 OS features work well as-is
  4. 4. Explain
  5. 5. Explain Time
  6. 6. MYTH #2 Mobile users are distracted
  7. 7. MUADD
  8. 8. 75% Source: 11Mark
  9. 9. Mobile Eat Chat Eat Talk Text Come on!
  10. 10. At home or work 77% 68% of mobile searches of mobile usage (excluding email, text, voice) Source: Google Source: AOL, BBDO
  11. 11. Needs, context Tool
  12. 12. MYTH #3 Less UI works better
  13. 13. MYTH #4 Mobile apps shouldn’t go deep
  14. 14. Tool time Goal time Read more at UIE
  15. 15. Source: Daniel Cook
  16. 16. Yo index Hashtags URL links …
  17. 17. Also, Please allow the ability to create a COPY of a sheets file […] I seriously need this function!!! A Google Sheets reviewer “
  18. 18. 9 different filters
  19. 19. 27 items in the menu
  20. 20. 32 items in the menu
  21. 21. 54% Source: Exacttarget
  22. 22. MYTH #5 MVP for an app has to be an app
  23. 23. What you want to build eventually What your users want now
  24. 24. CAVEATS Viable vs desirable WYDIWYG
  25. 25. MYTH #6 Testing mobile apps is difficult
  26. 26. Read more about the guerrilla test
  27. 27. AND MOST IMPORTANTLY Vitamin C helps you fight cold
  28. 28. Merci vielmal! Questions?
  29. 29. @goczazoltan uxmyths.com contrastrebellion.com uninvitedredesigns.com

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