How To Avoid Social Media Fail

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How To Avoid Social Media Fail covers previous social media blunders by brands and companies to educate on how to avoid those same mistakes.

Published in: Technology, Business
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How To Avoid Social Media Fail

  1. 1. WHAT IS SOCIAL MEDIA?Social media refers to the means of interactionsamong people in which they create, share, andexchange information and ideas in virtualcommunities and networks
  2. 2. POPULAR FORMS OF SOCIAL MEDIA - FACEBOOK - GOOGLE + - TWITTER - PINTEREST - LINKEDIN - VINE - INSTAGRAM - YOUTUBE*
  3. 3. B2B B2C BOTH - FACEBOOK - FACEBOOK- TWITTER - TWITTER- LINKEDIN - LINKEDIN - INSTAGRAM - INSTAGRAM- GOOGLE + - GOOGLE + - PINTEREST - PINTEREST - VINE - VINE- YOUTUBE* - YOUTUBE*
  4. 4. THE TRUTH IS...
  5. 5. THIS MEANS THE INTERNET AS A WHOLE IS A SOCIAL and business NETWORK - comments - skype - forums - Shopping - purchases - browsing - chat - Subscribing
  6. 6. WITH THIS VAST, AWESOMEMARKETPLACE/PLAYGROUND COMES GREAT OPPORTUNITY AND RESPONSIBILITY
  7. 7. SINCE MOST OF WHAT YOU HAVE HEARD UP UNTIL THIS POINT IS ABOUT THE OPPORTUNITYIT IS TIME THAT WE START TO COVER THE RESPONSIBILITY
  8. 8. NOW LET’S GET TO THEFAILS
  9. 9. CAPITALIZING ON A CURRENT EVENT SUPERSTORM SANDY
  10. 10. UNINTENTIONALLY CAPITALIZING ON A CURRENT EVENTCASEY ANTHONY TRIAL
  11. 11. GOING TOO FAR FOR A LAUGHPRESIDENT OBAMA’S GMA’S PASSING
  12. 12. WRONG ACCOUNT, WRONG MESSAGE EMPLOYEES NOT BEING CAREFUL
  13. 13. DRINK YOUR OWN KOOL-AID opRAH IS CONFUSED
  14. 14. CHECK YOUR SCHEDULE TESCOCAUGHT SLEEPING
  15. 15. IF YOU HAVE TO FIRE, FIRE RIGHT HMV EXECS OUT OF TOUCH
  16. 16. KNOWING SOCIAL FAIL MEANS KNOWING HOW TO AVOID SOCIAL FAIL
  17. 17. A FEW THINGS TO CONSIDER BEFORE EVERY TWEET, LIKE, POST, PIN, COMMENT, ETC. - ARE YOU USING THE RIGHT ACCOUNT? - ARE YOU TELLING THE TRUTH? - CAN IT BE DEEMED OFFENSIVE? - IS THE TIMING RIGHT?
  18. 18. ONE THING TO KEEP IN MIND:MISTAKES ARE GOING TO HAPPEN
  19. 19. IT IS MORE ABOUT HOW YOU RESPOND THAN THE ACTUAL MISTAKE ITSELF THE BRIGHT SPOT IS:EACH EXAMPLE SHOWN HAS GAINED MILLIONS OF DOLLARS WORTH OF MEDIA MENTIONS FOR MAKING THESE MISTAKES
  20. 20. THANK YOU! Blake Poutra http://refinerysource.com blake@refinerysource.com @refinerysource
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