Richard Anson: The new socialised purchase journeys and the important of reputation
by Reevoo on Jun 24, 2011
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From the IMRG Communications Channel Seminar June 2011...
From the IMRG Communications Channel Seminar June 2011
Developments in social and multichannel commerce mean that brands have never had more opportunities to engage with consumers, building loyalty, increasing brand awareness and boosting sales. Richard Anson, Reevoo's co-founder and CEO, analyses how the next generation of social commerce enables brands to turn their online reputation into a competitive asset and their customers into their most effective and trustworthy salespeople.
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