0
Analysis of the Global Dynamic Publishing Solutions Market
Proliferation of Digital Assets and Demand for Content Repurpos...
2NC9B-70
Research Team
Lead Analyst
Strategic Review Committee Leader
and Contributing Analyst
Research Director
Sashankh ...
3NC9B-70
Executive Summary
4NC9B-70
• Dynamic publishing solutions streamline publishing workflows, enhance content quality, and reduce
marketing cyc...
5NC9B-70
Compound
Annual
Growth Rate
22.9%
(CAGR, 2012–2017)
Market
Concentration
76.4%
(% of market share by revenue
held...
6NC9B-70
Replacement
Rate
2–3
Years
(average period of solution
upgrade)
Average
Product
Development
Time
1
Year
Number of...
7NC9B-70
2
Channel explosion and a heightened emphasis
on a bigger Internet and social presence will
play a role in dynami...
8NC9B-70
Market Overview
9NC9B-70
• This research service is part of Frost & Sullivan’s digital media coverage. Frost & Sullivan analyzes
the digit...
10NC9B-70
• The availability of point solutions, end-to-end publishing platforms, and authoring tools offers
customers the...
11NC9B-70
Life Sciences
10.0%
Financial Services
14.0%
High Tech
14.0%
Manufacturing
13.0%
Retail
11.0%
Government
10.0%
P...
12NC9B-70
Key Takeaway: While North America and Europe are ahead in the adoption curve, the rate of
growth is expected to ...
13NC9B-70
External Challenges: Drivers and Restraints—Total
Dynamic Publishing Solutions Market
14NC9B-70
Total Dynamic Publishing Solutions Market: Key Market Drivers and Restraints, Global, 2013–2017
Impact: H High M...
15NC9B-70
Total Dynamic Publishing Market: Key Market Drivers and Restraints, Global, 2013–2017
1–2 Years 3–4 Years 5th Ye...
16NC9B-70
Product Analysis—Total Dynamic Publishing
Solutions Market
17NC9B-70
Only Adobe and Quark were analyzed as together they control around 70% of the dynamic publishing
solutions marke...
18NC9B-70
Quark
• Quark provides a full lineup of software tools and solutions that aid in the complex end-to-end
dynamic ...
19NC9B-70
• This segment comprises nearly 40 competitive vendors. Of these, only a few vendors provide a
comprehensive pub...
20NC9B-70
• XML repositories are specialized content management systems (CMSs) which enable organizations
to ingest as wel...
21NC9B-70
Market Share and Competitive Analysis—Total
Dynamic Publishing Solutions Market
22NC9B-70
Adobe
38.4%
Quark
32.0%
EMC
6.0%
PTC
5.9%
Others*
17.7%
Key Takeaway: Adobe and Quark remain the market leaders,...
23NC9B-70
• The dynamic publishing solutions market consists of more than 40 vendors that offer page layout and
design sol...
24NC9B-70
Key Takeaway: 2012 had solid growth for many vendors, and even though Adobe continues to
surpass its competitors...
25NC9B-70
Challenger
• Quark’s approach to dynamic publishing solutions stems from its deeply rooted page layout and
desig...
26NC9B-70
Frost & Sullivan’s competitive landscape map shows the present position of companies within a market,
taking int...
27NC9B-70
2
Rising maturity in the APAC and EMEA regions will fuel market growth, and
nascent verticals such as healthcare...
28NC9B-70
Frost & Sullivan takes no responsibility for any incorrect information supplied to us by
manufacturers or users....
29NC9B-70
Appendix
30NC9B-70
One of Frost & Sullivan’s core deliverables
is its Market Engineering studies. They
are based on our proprietary...
31NC9B-70
MEASUREMENT NAME MEASUREMENT TREND
Market Stage Growth —
Market Revenue (2012) $878.4 M ▲
Average Price per Unit...
32NC9B-70
Replacement Rate (average period of unit replacement) 2–3 Years ●
MEASUREMENT NAME MEASUREMENT TREND
Number of C...
33NC9B-70
Published Research studies from the Frost & Sullivan Digital Media Research Service:
• NC00 Global Enterprise Co...
34NC9B-70
APAC Asia-Pacific
ASP Average Selling Price
CMS Content Management Systems
CPU Central Processing Unit
CRM Conte...
35NC9B-70
• Talk to an analyst
• Take our DNA Survey
• Arrange a Growth Workshop
• Explore the Growth Excellence Matrix 2....
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Frost & Sullivan | 2013 Dynamic Publishing Market Report

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Quark Earns Leadership Position in Frost & Sullivan Dynamic Publishing Market Report: According to the report findings, Quark is one of the only vendors in the dynamic publishing space to offer an end-to-end solution, including structured authoring, design and a complete platform for the management and delivery of content.

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Transcript of "Frost & Sullivan | 2013 Dynamic Publishing Market Report"

  1. 1. Analysis of the Global Dynamic Publishing Solutions Market Proliferation of Digital Assets and Demand for Content Repurposing Fuels Double-digit Market Growth NC9B–70 August 2013See www.frost.com for details of the full report. Report Summary
  2. 2. 2NC9B-70 Research Team Lead Analyst Strategic Review Committee Leader and Contributing Analyst Research Director Sashankh Kale Industry Analyst Digital Media (+91) 44-66814230 sashankhk@frost.com Avni Rambhia Industry Manager Digital Media (1) 765 418 9229 Avni.rambhia@frost.com Mukul Krishna Research Director Digital Media (1) 210 247 3850 Mukul.krishna@frost.com
  3. 3. 3NC9B-70 Executive Summary
  4. 4. 4NC9B-70 • Dynamic publishing solutions streamline publishing workflows, enhance content quality, and reduce marketing cycle time for enterprises and creative publishers across industries. During the last 3 years, the market has achieved an increase in deployments as the heightening awareness of dynamic publishing solutions leads to greater focus on process and execution. • As a result, a variety of solutions are available to meet the ever-expanding customer requirements. This study broadly divides the dynamic publishing solutions market in 2 segments: page layout and design solutions and XML authoring tools and publishing platforms. • The rise in multiple new form-factor devices, with operating systems ranging from closed propriety systems to Android-based, Apple, and Microsoft Windows, creates a need for streamlined publishing to a variety of output media. • Frost & Sullivan anticipates that device markets, including mobile handsets, tablets, and e-Readers, will achieve double-digit growth through 2015 and beyond. • Estimates indicate that more than 700 million smartphones and around 120 million tablets were shipped in 2012. This trend will have a direct and positive bearing on the dynamic publishing solutions market. • When paired with shifting end-user content consumption trends, dynamic publishing solutions will become increasingly valuable to content creators looking to address the largest audience possible. Dynamic publishing solutions play an integral role in the growth of enterprise content management (ECM). • At a macro level, the content development space continues to evolve, and the need remains the same: delivering the desired content in the most impactful format to the right people. Clients continue to realize the importance of making their information more accessible and actionable and, in the process, are evincing significant interest in these solutions. Source: Frost & Sullivan Executive Summary
  5. 5. 5NC9B-70 Compound Annual Growth Rate 22.9% (CAGR, 2012–2017) Market Concentration 76.4% (% of market share by revenue held by top 3 companies) Market Stage Growth Market Revenue $878.4 M (2012) Average Price Per Unit $140,000 Market Size for Last Year of Study Period $2.46 B (2017) Base Year Market Growth Rate 18.2% Customer Price Sensitivity 7 (scale:1 [Low] to 10 [High]) Degree of Technical Change 7 (scale:1 [Low] to 10 [High]) Total Dynamic Publishing Solutions Market: Global, 2012 Stable IncreasingDecreasing (2012) Executive Summary—Market Engineering Measurements Market Overview Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
  6. 6. 6NC9B-70 Replacement Rate 2–3 Years (average period of solution upgrade) Average Product Development Time 1 Year Number of Companies that Exited* 2 (2012) Number of Companies that Entered* 0 (2012) Number of Competitors More than 40 (active market competitors In 2012) Competitor Overview Total Addressable Market Industry Advancement Marketing Spend as a Percent of Revenue 20.0% Average R&D Spend as a Percent of Revenue 20.0% *Companies with revenue of more than $1.0 M. Executive Summary—Market Engineering Measurements (continued) Stable IncreasingDecreasing Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
  7. 7. 7NC9B-70 2 Channel explosion and a heightened emphasis on a bigger Internet and social presence will play a role in dynamic publishing solutions, evolving in terms of feature sets and value. Clients continue to demand greater functionalities at lower prices; therefore, vendors are challenged to grow profitability while also growing market share. 3 4 To offset the decline in revenue from traditional print medium, publishers must focus on powerful digital publication, providing opportunities for dynamic publication vendors to profit. 5 Dynamic publishing will play an important role in driving companies to adopt a single unified information platform, thus benefiting the entire array of information management solutions. 1 Increasing demand for multi-format content repurposing will continue to contribute significantly to market growth. Executive Summary—CEO’s Perspective Source: Frost & Sullivan
  8. 8. 8NC9B-70 Market Overview
  9. 9. 9NC9B-70 • This research service is part of Frost & Sullivan’s digital media coverage. Frost & Sullivan analyzes the digital media value chain for the enterprise and for the media and entertainment industries and studies the breadth of technologies that enable both ecosystems. • These technologies span digital content creation and acquisition at one end of the value chain and continue through to the management, repurposing, delivery, analytics, and engagement of that content at the other end. • This research service focuses on the dynamic publishing solutions market. Dynamic publishing is defined as the value chain of software solutions that enables the creation, repurposing, publication, and delivery of rich content, which can include text, graphics, and video across a variety of media. • The complete dynamic publishing solutions ecosystem includes software that enables XML authoring, content management, and multi-channel publishing. • Existing technological infrastructure as well as potential use scenarios will dictate if point solutions or end-to-end publishing solutions are a better fit for a customer’s requirements. Therefore, countless dynamic publishing footprints exist, and no 2 enterprise deployments are identical. • This study discusses in detail how evolving content publishing requirements, exponentially growing data and content management needs, and enterprise preferences toward a dynamic, integrated, organization-wide experience are translating into new business opportunities for this market. Market Overview Source: Frost & Sullivan
  10. 10. 10NC9B-70 • The availability of point solutions, end-to-end publishing platforms, and authoring tools offers customers the ability to flexibly customize solutions to meet their unique use requirements and publish to desired media channels. Pricing of solutions varies based on features and functionalities; therefore, solutions are accessible to small- and mid-size customers as well as enterprise-level customers. • For example, TransPerfect Translations International, Inc. and SDL plc. approach the market with a variety of translation and end-to-end publishing solutions. Adobe Systems Incorporated and Quark Software Inc. offer high-impact digital publishing solutions, InDesign and QuarkXPress, respectively, as well as a wide range of multi-channel publishing tools and technologies. PTC Inc.’s Arbortext and EMC Corporation’s Documentum offer dynamic publishing tools that cater to technical publication of structured content and have maintained deeply rooted user communities, with heavy traction in manufacturing and business verticals. • Frost & Sullivan recognizes leading factors that contribute to purchase, including solution scalability, integration capabilities, media output capabilities as well as ease of use. Solutions that address these key factors will achieve the heaviest adoption throughout the forecast period. • Shifting content consumption trends and the increasing demand for digitized content for a variety of media channels continue to support dynamic publishing solution vendors. This is further amplified by the growing acceptance of XML and Darwin information typing architecture (DITA) as well as increasing customer interest in single-sourced content and multi-channel publishing. This trend echoes throughout industry verticals as media publishers and enterprise publishers embrace the concept of dynamic publishing, realizing its relevance to reach audiences more effectively and personally. Market Overview (continued) Source: Frost & Sullivan
  11. 11. 11NC9B-70 Life Sciences 10.0% Financial Services 14.0% High Tech 14.0% Manufacturing 13.0% Retail 11.0% Government 10.0% Publishing 18.0% Others* 10.0% Key Takeaway: While publishing remains the strongest segment, adoption in other segments continues to grow. *Others include aerospace and defense, automotive, chemicals, materials, food and hospitality. Market Overview—Segmentation by End–user Verticals Percent of Revenue Breakdown by End–user Verticals Total Dynamic Publishing Solutions Market: Global, 2012 Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
  12. 12. 12NC9B-70 Key Takeaway: While North America and Europe are ahead in the adoption curve, the rate of growth is expected to be higher in APAC and Latin America. Total Dynamic Publishing Solutions Market: Market Life Cycle Stage by Geographical Region, Global, 2012 Western Europe North AmericaDeveloped APAC Africa MaturityDevelopment Growth Developing APAC Latin America Decline Time MarketValue Central and Eastern Europe Middle East Market Overview—Regional Market Life Cycle Analysis Source: Frost & Sullivan
  13. 13. 13NC9B-70 External Challenges: Drivers and Restraints—Total Dynamic Publishing Solutions Market
  14. 14. 14NC9B-70 Total Dynamic Publishing Solutions Market: Key Market Drivers and Restraints, Global, 2013–2017 Impact: H High M Medium L Low MarketDrivers 1–2 Years 3–4 Years 5th Year Proliferation of digital and rich assets drives enterprise utility of dynamic publishing solutions H H H Repurposing content for multiple media, platforms, and regions drives adoption of dynamic publishing solutions H H H Evolving customer comprehension of dynamic publishing solutions spurs market growth H H M Channel partnerships with allied technologies help vendors gain greater market visibility H H M Government regulatory compliance mandates drive enterprises to seek dynamic publishing solutions M M H Adoption of CMS and digital asset management (DAM) technologies provides growth opportunities for the dynamic publishing solutions market M M L Drivers and Restraints Note: Drivers & Restraints are ranked in order of impact. Source: Frost & Sullivan
  15. 15. 15NC9B-70 Total Dynamic Publishing Market: Key Market Drivers and Restraints, Global, 2013–2017 1–2 Years 3–4 Years 5th Year MarketRestraints Customers still lack processes required for the successful deployment of dynamic publishing solutions H H M High cost of implementations reduces organizational willingness to deploy a dynamic publishing solution M M L Economic downturn diverts revenue and resources from the dynamic publishing solutions market M M L Long sales cycles and deployment times of dynamic publishing solutions hinder market growth M M L Drivers and Restraints (continued) Impact: H High M Medium L Low Note: Drivers & Restraints are ranked in order of impact. Source: Frost & Sullivan
  16. 16. 16NC9B-70 Product Analysis—Total Dynamic Publishing Solutions Market
  17. 17. 17NC9B-70 Only Adobe and Quark were analyzed as together they control around 70% of the dynamic publishing solutions market. Adobe • InDesign remains the leading tool for page layout, providing professionals with the stylistic capabilities needed to create high-impact content for use across print, the Internet, and mobile environments. • Impressive integration with other products in the Adobe Creative Suite family provides synergistic benefits to the traditional page layout environment, including exportation of Adobe Flash for interactive animations or page navigation, improved imaging via Illustrator, and advanced website design with Adobe Dreamweaver. • InDesign can be purchased as a stand alone or bundled with the CS Design Standard, Design Premium, or Master Collection. • Adobe InDesign Server is a scalable solution for enterprises with multiple users across geographies. Useful for large organizations that require integration with CMS and partner dynamic publishing solution vendors, InDesign Server provides build-out capabilities that are difficult to achieve with traditional desktop installations. • Adobe’s broad partner network provides flexibility and easy integration with partner vendors that provide authoring and publishing tools as well as CMS. Product Analysis—Page Layout and Design Solutions Segment Source: Frost & Sullivan
  18. 18. 18NC9B-70 Quark • Quark provides a full lineup of software tools and solutions that aid in the complex end-to-end dynamic publishing workflows of modern enterprises. • The company’s organizational strategy emphasizes multi-channel publishing, and many products can be used in conjunction with QuarkXPress to achieve end-to-end automation. • QuarkXPress Server provides a highly scalable and flexible environment for customers to build publishing ecosystems on the enterprise level. • QuarkXPress can be used collaboratively throughout an enterprise and can be used in conjunction with Quark’s workflow tools to improve the design process and enhance the content creation experience. Product Analysis—Page Layout and Design Solutions Segment Source: Frost & Sullivan
  19. 19. 19NC9B-70 • This segment comprises nearly 40 competitive vendors. Of these, only a few vendors provide a comprehensive publishing platform, while most provide select functional workflow elements such as XML authoring tools, XML repositories and the publishing server, within the overall dynamic publishing workflow. A head-to-head comparison across all vendors for this market segment is not meaningful because of the functionality range of these vendors. • Publishing platforms are end to end solutions that are capable of automating large quantities of information for creation content, ranging from bills to highly tailored documents. Many platforms support third party plug-ins, allowing components from third party vendors to serve as extensions to the core platform. o Publishing platforms are provided by key vendors including EMC Document Sciences, PTC, Quark, and SDL. Elkera also offers some elements of a publishing platform, although their solution is not as extensive as the larger vendors. • XML authoring tools allow authors to switch from text to underlying XML, with some mimicking a traditional word processing environment. Additionally, these tools provide validation functionality, allowing authors to compare XML documents against their original document type definition (DTD). o All publishing platforms include authoring tools. Numerous smaller vendors such as Altova; Aptara; Ephox Corporation; DITA Exchange ApS; JustSystems Corporation; Syncro Soft (makers of <oxYgen/> XML editor); and Pixware (makers of XMLmind) also compete in this niche. Product Analysis—XML Authoring Tools and Publishing Platforms Segment Source: Frost & Sullivan
  20. 20. 20NC9B-70 • XML repositories are specialized content management systems (CMSs) which enable organizations to ingest as well as leverage XML content. These flexible repositories integrate with XML authoring/translation and publishing platforms, serving as the backbone for XML workflows; they also typically provide storage and deep indexing that can be queried and leveraged for the creation of documents across a variety of output media. o In addition to vendors of publishing platforms (EMC Document Sciences, PTC, Quark and SDL), other vendors providing XML repositories include IXIASOFT Technologies Inc., MarkLogic Corporation, Neocore Inc., Vasont Systems, and Pixware (makers of XMLmind). o In addition to specialized XML repositories, DAM as well as CMS vendors will typically support XML APIs. • Renderers are used to drive efficiency in the assembly of content for a variety of channels including the Internet, print, mobile, and tablet devices. This component, also referred to as a publishing server, provide the final puzzle piece of converting a content template into the final layout. o Some rendering capability is included within all dynamic publishing platforms on the market today. Additionally, rendering functionality is provided by vendors such as Antenna House, Easypress Technologies, RenderX and Elkera, as well as the DITA Open Toolkit.. Product Analysis—XML Authoring Tools and Publishing Platforms Segment (continued) Source: Frost & Sullivan
  21. 21. 21NC9B-70 Market Share and Competitive Analysis—Total Dynamic Publishing Solutions Market
  22. 22. 22NC9B-70 Adobe 38.4% Quark 32.0% EMC 6.0% PTC 5.9% Others* 17.7% Key Takeaway: Adobe and Quark remain the market leaders, but the rest of the market is highly fragmented. *Others include SDL, MarkLogic, Vasont, Aptara, and Altova. Competitive Analysis—Market Share Percent of Revenue Total Dynamic Publishing Solutions Market: Global, 2012 Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
  23. 23. 23NC9B-70 • The dynamic publishing solutions market consists of more than 40 vendors that offer page layout and design solutions as well as XML authoring tools and publishing platforms. Dynamic publishing solution vendors sell solutions directly to customers across NALA, EMEA, and APAC and through channel partnerships with VARs. • Although most vendors are headquartered in NALA, there are a significant number with central offices in EMEA and APAC. Solution sales by vendors headquartered outside the NALA market favor regional markets; however, many of these vendors still have a significant sales presence in NALA. Conversely, venders headquartered in NALA rely on local and international direct sales, partnerships with VARs, and channel partners. • The competitive landscape has changed over the last 2 years as vendors in this market acquired other emerging dynamic publishing solutions vendors as well as companies with complementary solutions. For example, in 2012, Quark acquired Mobile IQ, a company specializing in developing cloud–based tools for mobile apps, and in 2013, SDL plc. took over bemoko, a vendor that offers mobile-based web solutions for improving the end-user experience across mobile devices. • Key competitive factors that play a role in the purchase decision for dynamic publishing solutions include integration capabilities, scalability, cost, and deployment cycle. Additionally, enterprise buying decisions are determined on the basis of solution scalability, pricing, and ease of use. • Integration with existing technological infrastructure is essential as many enterprises currently have an existing content management technology in place. To this end, the trend of consolidation and acquisitions with an eye toward broadening product portfolios enables vendors to better serve existing and emerging market needs. Competitive Structure Analysis Source: Frost & Sullivan
  24. 24. 24NC9B-70 Key Takeaway: 2012 had solid growth for many vendors, and even though Adobe continues to surpass its competitors, Quark is quickly catching up. Total Dynamic Publishing Solutions Market: Competitive Landscape, Global, 2012 Adobe AltovaAptara SDL EasyPress Antenna House NeoCore xmsPixware JustSolutionsElkera IXIASOFT Quark PTC EMC Vasont Syncro Soft MarkLogic ProductLineandCompetitiveStrategy fortheDynamicPublishingSolutions Market Market Penetration Competitive Landscape Source: Frost & Sullivan
  25. 25. 25NC9B-70 Challenger • Quark’s approach to dynamic publishing solutions stems from its deeply rooted page layout and design solutions expertise. However, achieving the evolution of static to dynamic publishing solutions, Quark made a power play by introducing new products year after year to expand its portfolio. • Workflow software tools such as Quark Publishing Platform can be used in conjunction with point solutions such as Quark XML Author, App Studio, QuarkXPress and Adobe InDesign as well as a variety of third party CMSs and rendering engines, allowing customers to generate high-impact content for a variety of media channels. • Quark benefitted from acquiring Mobile IQ to strengthen its publishing solutions for mobile delivery. Quark scores high on geographic penetration through direct presence and continued strengthening of the distribution network and customer base expansion. • In 2012, Quark’s market share was 32%, which was an increase of approximately 2% over 2011. Contenders • Two vendors, EMC and PTC, are currently recognized as contenders in this market. • EMC Documentum and Document Sciences, a strong standing industry solution, has long aided companies with technical publication and content management needs. • PTC’s Arbortext suite of products is particularly effective as a publication platform for multi-lingual product documentation and educational applications. Market Challenger and Contenders Source: Frost & Sullivan
  26. 26. 26NC9B-70 Frost & Sullivan’s competitive landscape map shows the present position of companies within a market, taking into consideration metrics such as market penetration, strength of the product line, customer base, product expansion strategies, mergers and acquisitions, ventures into newer geographies, and growth strategy. The position on the x-axis represents market strength, while the position on the y-axis indicates product line and competitive strategy success. The size of each company’s orb is reflective of its market size. Following are the factors that were considered: • Product line: Companies with products tailored toward the needs of this market. • Customer base: Companies that have a current sizeable customer base or those that are acquiring new customers at a rapid rate across a wide range of verticals. • Merger and acquisition activities: Mergers and acquisition activities that occurred in the base year. • Product expansion: Companies that are constantly launching new products or upgrades for existing products. Certain solutions are directed at particular verticals and end users with specific budgets. • Geographical reach. Vendors in this market are constantly seeking to expand their global presence. • Momentum in the base year: Notwithstanding the global economic climate, certain companies have succeeded in performing better than the overall market. Competitive Factors and Assessment Source: Frost & Sullivan
  27. 27. 27NC9B-70 2 Rising maturity in the APAC and EMEA regions will fuel market growth, and nascent verticals such as healthcare, retail, and government will grow faster than established verticals such as publishing, finance, and manufacturing. 1 As number of formats, devices, and operating systems multiply, vendors will need to customize their solutions to a higher degree, while keeping the costs from escalating. 3 Dynamic publishing solutions will be used largely for content marketing as companies seek to further strengthen their Internet presence. The Last Word—Predictions Source: Frost & Sullivan
  28. 28. 28NC9B-70 Frost & Sullivan takes no responsibility for any incorrect information supplied to us by manufacturers or users. Quantitative market information is based primarily on interviews and therefore is subject to fluctuation. Frost & Sullivan research services are limited publications containing valuable market information provided to a select group of customers. Our customers acknowledge, when ordering or downloading, that Frost & Sullivan research services are for customers’ internal use and not for general publication or disclosure to third parties. No part of this research service may be given, lent, resold or disclosed to noncustomers without written permission. Furthermore, no part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the permission of the publisher. For information regarding permission, write to: Frost & Sullivan 331 E. Evelyn Ave. Suite 100 Mountain View, CA 94041 Legal Disclaimer
  29. 29. 29NC9B-70 Appendix
  30. 30. 30NC9B-70 One of Frost & Sullivan’s core deliverables is its Market Engineering studies. They are based on our proprietary Market Engineering Methodology. This approach, developed across the 50 years of experience assessing global markets, applies engineering rigor to the often nebulous art of market forecasting and interpretation. A detailed description of the methodology can be found here. Market Engineering Methodology Source: Frost & Sullivan
  31. 31. 31NC9B-70 MEASUREMENT NAME MEASUREMENT TREND Market Stage Growth — Market Revenue (2012) $878.4 M ▲ Average Price per Unit (2012) $140,000 ▲ Market Size for Last Year of Study Period (2017) $2.46 B ▲ Base Year Market Growth Rate (2012) 18.2% — Compound Annual Growth Rate (CAGR, 2012–2017) 22.9% — Customer Price Sensitivity 7 ● Degree of Technical Change (scale of 1 to 10, Low to High) 7 ● Degree of Technical Change (scale of 1 to 10, Low to High) 9 ● Market Concentration (% of base year market controlled by top three competitors) 76.4% ▲ Total Dynamic Publishing Solutions Market: Market Engineering Measurements, Global, 2012 TREND Decreasing Stable Increasing ▼ ● ▲ Market Engineering Measurements Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan Market Overview
  32. 32. 32NC9B-70 Replacement Rate (average period of unit replacement) 2–3 Years ● MEASUREMENT NAME MEASUREMENT TREND Number of Competitors (active market competitors in 2012) 40+ ▲ Number of Companies that Exited* (2012) 2 ▲ Number of Companies that Entered* (2012) 0 ▲ TREND1 Decreasing Stable Increasing ▼ ● ▲ Competitor Overview Total Addressable Market *Companies with more than $1.0 M revenue. Average product development time 1 Year ▼ Average R&D Spend as a Percent of Revenue 20% ▲ Marketing Spend as a Percent of Revenue 20% ▲ Industry Advancement Market Engineering Measurements (continued) Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
  33. 33. 33NC9B-70 Published Research studies from the Frost & Sullivan Digital Media Research Service: • NC00 Global Enterprise Content Management Market (2013) • N9AE Global Marketing Process Optimization Solutions Market (2012) • N939 World Marketing Automation Software Market (2011) Upcoming research studies from the Frost & Sullivan Digital Media Research Service: • Marketing Process Optimization Solutions (August 2013) • Marketing Automation Solutions (November 2013) Related Research Services Source: Frost & Sullivan
  34. 34. 34NC9B-70 APAC Asia-Pacific ASP Average Selling Price CMS Content Management Systems CPU Central Processing Unit CRM Content Relationship Management DAM Digital Asset Management DITA Darwin Information Typing Architecture DTD Document Type Definition ECM Enterprise Content Management EMEA Europe, the Middle East, and Africa FDA Food and Drug Administration HL7 Health Level Seven MPOS Marketing Process Optimization Solutions NALA North America and Latin America ROI Return on Investment SaaS Software as a Service SPL Structured Product Labeling VAR Value-added Reseller Table of Acronyms Used Source: Frost & Sullivan
  35. 35. 35NC9B-70 • Talk to an analyst • Take our DNA Survey • Arrange a Growth Workshop • Explore the Growth Excellence Matrix 2.0 Learn More—Next Steps
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