Copy Of Renaissance Pr

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Copy Of Renaissance Pr

  1. 1. CREDENTIALS<br />
  2. 2. IMPORTANCE of PR<br /><ul><li> PR makes communication effective, meaningful, relevant, sustainable & enjoyable for the target audience
  3. 3. As PR is a non paid form of communication, it creates a deeper impact on the target audiences because it is also a third party opinion
  4. 4. To generate wide and focused media attention
  5. 5. Image enhancement
  6. 6. Increase stakeholders credibility
  7. 7. Corporate establishment
  8. 8. Spokesperson positioning
  9. 9. Eventually to increase sales and profit. </li></li></ul><li>RENAISSANCE at a GLANCE<br /><ul><li> Renaissance is a redefined identity of performance recognition and image management.
  10. 10. It is a practice with a solid understanding of the classical practice of Public Relations and of the Indian media landscape and how to relate to them.
  11. 11. Our business is built on the personal relationships that we forge with our clients. Any other PR company can give you a contemporary solution, but the reason that ours is a superior practice is that we believe in tailoring customized program based on our first hand personal understanding of our clients.
  12. 12. The personal relationship with our clients is absolutely critical to our understanding of what is unique about them.
  13. 13. Team renaissance is a proper blend of experience and enthusiasm and thus we deliver the highest recognition for your performance that reaps the utmost business value.
  14. 14. We deliver the highest recognition for your performance that reaps the utmost business value.</li></li></ul><li>
  15. 15. RENAISSANCE VISION <br />STAND<br />TO<br />“DIFFERENTIATED”<br />
  16. 16. RENAISSANCE MISSION <br />INNOVATE<br />TO<br />LEAD<br />
  17. 17. RENAISSANCE VALUES <br />OUR COMMITMENT = DELIVERABLES<br />
  18. 18. SERVICE OFFERINGS<br />
  19. 19. RENAISSANCE<br />At RENAISSANCE, we don’t just work for our clients, we partner with them.<br />Details of our offerings<br />
  20. 20. WHAT WE BRING TO THE TABLE<br />
  21. 21. STRATEGY & POSITIONING<br />The key to success of any activity is perfect strategic thinking and approach.<br /><ul><li> Every situation, every individual, every problem has a unique solution, and thus we have a new, different, exclusive and customized strategic approach for all our clients and each of their situations
  22. 22. The best strategy for solid positioning is “ EFFECTIVE COMMUNICATION”
  23. 23. Our strategy depends solely upon our clients requirements and our first hand understanding
  24. 24. As we devote time in understanding your requirement, so we are confident enough that our designed strategy will lead to the perfect positioning of our clients</li></li></ul><li>MEDIA RELATIONS<br />The core area of expertise for PR business is & should be “ Effective Media Relations”<br /><ul><li> As Media Relations is the key area for PR, so we at Renaissance have strong media relations
  25. 25. Our team consists of media professionals, so we have a clear understanding and an insight of their working style and thus we support media with their requirements, and that ensures a perfect relationship with them
  26. 26. Build bridges with the media for long lasting & healthy relationships, so as to avoid any kind of miscommunication and negative publicity.
  27. 27. Major Media Relations tools are – Press Releases, Press Meets, Conferences etc. </li></li></ul><li>CORPORATE COMMUNICATION<br />This service enables us to establish you as a corporate to stand strong amongst competition<br /><ul><li> Through Corporate Communication, we do reputation establishment and management at your end so as to make you distinguished and sought after amongst your TG.
  28. 28. We ensure your corporate establishment by profiling the company and the top management.
  29. 29. Major Corporate Communication tools are - Profiling( Company & Management), One on one Interactions, Relationship meetings etc.</li></li></ul><li>LEADERSHIP PROGRAMS<br />The impact of apt communication measures the difference<br /><ul><li> We provide training in media handling skills – facing interviews, dealing with tough questions, saying no to questions you want to avoid, staying on message, handling media queries in a crisis situation etc
  30. 30. We have an insight and expertise of media and understand the impact of crisp communication, therefore we support you with a full on strategy that helps you establish your say in a better manner.
  31. 31. We offer media coaching to enable clients to effectively articulate and deliver communications to their critical audiences. </li></ul>We help you through a combination of training, facilitation, editorial skills and simulation techniques.<br />
  32. 32. EVENT MANAGEMENT<br />Success of an event depends upon its proper planning & execution<br /><ul><li> Under this service we support you From Ideation to Execution
  33. 33. We help our clients achieve their objectives through the development and execution of customized, meticulously planned special events
  34. 34. We combine our creative and visionary talents with our professional, hands-on approach to staging  well organized events </li></ul>Major tools are – Launches, Conferences, Road shows , Fund Raisers etc. <br />
  35. 35. BRAND POSITIONING<br />Our PR strategy is designed in such a manner that it makes your BRAND the most preferred<br /><ul><li> We firmly believe that branding is not just about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem
  36. 36. We use effective, extraordinary and strategic approach to launch, develop and support PR activities for different brands
  37. 37. Whether it is establishing your brand, enhancing its image, putting a tough fight for competition or recreating your brand, we do it all</li></li></ul><li>CONTENT DEVELOPEMENT<br />“Pen is mightier than the Sword”, and a well developed content is a sign of effective communication.<br />Before developing any type of content we do a complete strategic research. <br />Our research is based on three major things – Information shared by our client, our understanding and industry analysis.<br />
  38. 38. INDUSTRY ANALYSTS RELATIONS<br />Industry Analysis is one of the major focus points today, that gives you a fair idea of your domain<br /><ul><li> Under Industry analyst relations, we deliver a combination of market research, competitive intelligence, and management consulting to our clients
  39. 39. Industry Analysts performs primary and secondary market research that helps to determine accurate market descriptions, market trends, forecasts and models and we support you with this service.</li></ul>We generate positive opinion from the buy side and sell side analysts for your company.<br />
  40. 40. INVESTOR RELATIONS<br />Through IR services we help establish stakeholder credibility in your company<br /><ul><li> A successful IR program should consist of a proactive, two way communication from the company to the investor universe and should result in a fair market valuation for the company, a reasonable level of liquidity of its shares, a strong group of supporters, easier access to capital and favorable ratings. 
  41. 41. We assist an investor know you better, respect your company, believe in your future and be willing to put his money, means establishing trust.</li></ul>Major IR tools are - Financial Communications, Financial Media Relations, Equity Capital Market Communications, Debt Capital Market Communications etc.<br />
  42. 42. SPEAKER OPPORTUNITIES<br />To be Heard is one of the major challenges in the industry<br /><ul><li> We help you establish your share of Voice in the Industry by hunting perfect speaking platform for you.
  43. 43. By sharing the important Dias, we support your establishment as Industry Influencers.</li></ul>Few important platforms are – FICCI, CII, ASSOCHAM, NASSCOM etc.<br />
  44. 44. OTHER EMERGING SERVICES <br />
  45. 45. W<br />E<br />B<br />P<br />R<br />
  46. 46. O<br />T<br />H<br />E<br />R<br />S<br />ASSOCIATIONS<br />
  47. 47. ASSOCIATE SERVICES<br />POA’s<br />TRACKING & CLIPPING<br />COMPETITOR MONITORING & ANALYSIS<br />PERCEPTION AUDITS<br />PRESS KIT<br />SUCCESS ANALYSIS<br />MEDIA VISITS<br />DAILY REPORTS<br />WEEKLY UPDATES<br />MONTHLY REPORTS<br />PRESS RELEASE FORMATION & DISSEMINATION<br />
  48. 48. T<br />E<br />A<br />M<br />&<br />E<br />X<br />P<br />E<br />R<br />I<br />E<br />N<br />C<br />E<br />Team renaissance is a proper blend of experience and enthusiasm.<br /><ul><li> Team Renaissance is a perfect mix of industry experts, media people, communication specialists and young enthusiastic budding PR professionals of the industry.
  49. 49. Team Renaissance is a complete set of smart minds working under the guidance of experienced</li></ul>Mentors.<br /><ul><li> Our focus is on effective communication and measurable deliveries.
  50. 50. We firmly believe on the fact that expertise matters more than experience.
  51. 51. We have a thorough experience of working for our clients in the form of a communication expert and a preferred partner for strategic corporate communication. </li></li></ul><li>RENAISSANCE’s USP<br />O<br />U<br />R<br />U<br />S<br />P<br /><ul><li> We have no set rules to performance rather we believe in tailoring customized programs for each of our clients based completely on their requirement and our personal and first hand understanding.
  52. 52. Renaissance is proud to say that we have an excellent working rapport with our clients and we are continuing with our first client even till date, some call it work satisfaction and we call it “Nurturing Relations”.
  53. 53. At Renaissance, we not only offer customized services to our clients but we also provide customized billing solutions to our clients depending completely upon their requirement and scope of work, and this you can say is our USP that makes us distinguished amongst others and also ensures that there is no confusion as to unnecessary billing and any problem of deliverables. </li></li></ul><li>W: www.renaissancepr.in / http://renaissancepr.blogspot.com<br />

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