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12th Annual Celebrity Golf Tournament
River Course
Keystone, Colorado
(click above for directions)

Thursday Afternoon: Club Symposium               Friday September 10, 2010
Thursday Evening: Cocktail Reception
Friday: Celebrity Golf Tournament




 United States Ski and Snowboard Association                                 Images provided by ussa.smugmug.com
Table of Contents                                          RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010
(Click on the links below)




                             Event Overview
                               River Course at Keystone
                               Event Format
                               Background
                             Marketing & Media Relations
                             Sponsorship Benefits
                               Gold Sponsorship
                               Silver Sponsorship
                               Bronze Sponsorship
                               Event Sponsorship
                               Tee Sponsorship
                             Event Cost
                             Event Form

                                                                                                       Image provided by Keystoneresort.com
RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010




Event Overview
The 12th Annual Rocky Mountain Division Celebrity Golf Tournament will tee off on Friday, September 10th at the
River Course at Keystone. This year we hope to surpass our fundraising record by raising $40,000. We are inviting
golfers to play in support of the “Colorado Gold Medal Initiative,” which is an athlete centered talent development
initiative of the RMD to produce Olympic Gold followed by sustainable Olympic excellence. This is achieved by
supporting projects and programs in support of the athletic development of Colorado snow sports athletes.

River Course at Keystone Colorado
“Imagine teeing off what is seemingly the edge of the world, launching your ball into the light, clear, Rocky Mountain
air. At Keystone, you’re in for some of the greatest golfing of your life.” (Kestone Resort)
   •   Rated as one of the Best Golf Resorts in America by Golf Magazine and Golf Digest
   •   Thirty-six incredible championship holes

Event Format
The event will be a scramble-style tournament, complete with long drive, closest to the pin, and target contests.
Foursomes will also be able to buy “Pros” in the auction before the tournament. Former U.S. Ski Team and Rocky
Mountain Division celebrities contribute an extra shot, star-status, autographs, great stories, and sometimes, expert
golf skills to help teams win!

Players can elect to join RMD and USSA staff the evening before (Thursday), for a cocktail party and Pro Auction
kickoff. The Auction will continue Friday morning, during breakfast and prior to tee-off.


                                                                                                                                Page 1
RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010




            Background

            Colorado is widely considered the premier skiing and snowboarding region in the world, with the most reliable snow
            conditions, finest resorts, and over 10,000,000 skier visits per year. However, only in the recently completed 2010
            Vancouver Winter Olympic Games did Colorado capture its first Gold Medals in Alpine Skiing and Nordic
            Combined.

            The “Colorado Gold Medal Initiative” is focused on creating sustainable Olympic success by providing resources for
            the development of Olympic hopefuls to create a legacy of Olympic excellence in snow sports for Colorado.

            RMD provides funding through supporting grants. Funds are awarded to member disciplines (Alpine, Nordic-
            Combined, and Freestyle) for programs that are designed to recruit, retain, and develop talented, young Colorado
            athletes who possess the pre-requisite competencies to become competitive, advance to the U.S. Ski Teams, and
            participate at the highest levels of international competition.

            The “Colorado Gold Medal Initiative” is the rallying cry for RMD, its member sports, clubs, athletes, coaches,
            parents and supporters. It provides a focus for RMD’s programming, fundraising and communications. It provides a
            tangible goal. The “Colorado Gold Medal Initiative” is designed not to duplicate the efforts of the U.S. Ski and
            Snowboard Teams or individual clubs; rather, it supports the programming designed to help Colorado athletes
            reach the next level, and to develop the skills to succeed at the highest level.




                                                                                                                                 Page 2
RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010




Marketing
RMD will launch a marketing campaign for the 12th Annual Celebrity Golf Tournament in the Denver Metro Area, as
well as in the mountain communities. The effort will come from the RMD Board of Directors and committee
assigned to this event.

    • The RMD website (rmdussa.com) will highlight the 12th Annual RMD Celebrity Golf Tournament, with
      information and registration for the event, donating to the event, sponsoring the event, even bidding on a Pro.
    • Collateral materials designed for the event will include but not limited to:
             - Registration brochures e-mailed to the Colorado community
             - Interactive promotion announcing the event and distributed throughout mountain/ski area
                 destination towns, and the Denver Metro Area
             - Event updates and reminders via e-mail
	
Media Relations
The RMD will work to establish and/or cultivate relationships with major media outlets across the state and division,
including but not limited to: TV, Radio, Newspapers, and Magazines

In addition to obtaining media coverage for the 12th Annual RMD Celebrity Golf Tournament, it is important to keep
the education and awareness information about the Gold Medal Initiative “top of mind” for the Colorado community
we serve.




                                                                                                                               Page 3
RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010
   Sponsorship Benefits
         Gold Sponsorship: $15,000 (exclusive to one company)

                • Four complimentary team entries into the event (16 Golfers)

                • Recognition as a Gold Level Sponsor in all event promotions, including the Event Program, Advertisements and Press Releases

                • Opportunity to display three banners at the golf course during the event

                • Representative from your company will have the opportunity to speak at the Awards Party

                • Your company will have the opportunity to place promotional materials in each of the gift bags distributed to event participants

                • Company name and logo to appear on all tee sponsorship signs during event

                • Company name and logo to appear on hole-in-one, longest drive and closest to the pin signs
         Silver Sponsorship: $5,000 (up to three companies)

                • Three complimentary team entries into the event (12 Golfers)

                • Recognition as a Silver Level Sponsor in all event promotions, including the Event Program, Advertisements and Press Releases

                • Opportunity to display three banners on the course during event

                • Representative from your company will have the opportunity to speak at the Welcome Reception and Prize giving

                • Opportunity to place promotional materials in each of the gift bags distributed to event participants

                • Company name and logo to appear on all tee sponsorship signs during event

         Bronze Sponsorship: $2,500 (up to five companies)

                • Two complimentary team entries into the event (8 Golfers)

                • Recognition as a Bronze Level Sponsor in all event promotions, including the Event Program, Advertisements and Press Releases

                • Opportunity to display two banners on the course during event

                • Representative from your company will have the opportunity to speak at the Welcome Reception and Prize giving

                • Opportunity to place promotional materials in each of the gift bags distributed to event participants



Page 4
RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010


      Sponsorship Benefits (continued)

           Event Sponsorship: $1,250

                  • One complimentary team entry into the event (4 Golfers)
                  • Recognition as an Event Sponsor in all event promotions, including the Event Program, Advertisements and Press
                    Releases

                  • Opportunity to display one banner on the course during event

           Tee Sponsorship: $250

                  • Listing as a Tee Sponsor in the official Event Program

                  • Company name and logo featured at one of the 18 tee boxes on the golf course


       Costs:
       	      Team Entry: $500 (4 golfers)
       	      Individual Entries: $150 (players will be assigned to foursomes by draw)

       	      Mulligans: Purchased at the golf tournament for $25 (maximum of five per team for $100)
              •   All participants are invited to the Thursday evening cocktail party at 8:30 pm on September 9th
              •   All participants are invited to a welcome breakfast at 10:00 am and lunch on September 10th
              •   All participants receive a gift bag
              •   All participants are invited to the Post Event Awards Party on September 10th



                                                                                                                                     Page 5
RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010




Please return completed form to: Rocky Mountain Division, P.O. Box 100, Park City, UT 84060 or contact Darlene for
payment options at: dnolting@ussa.org Phone: 435.640.8510 Fax: 435.649.3613


                                                                                                                              Page 6

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Rmd Golf Tourney 2010

  • 1. 12th Annual Celebrity Golf Tournament River Course Keystone, Colorado (click above for directions) Thursday Afternoon: Club Symposium Friday September 10, 2010 Thursday Evening: Cocktail Reception Friday: Celebrity Golf Tournament United States Ski and Snowboard Association Images provided by ussa.smugmug.com
  • 2. Table of Contents RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010 (Click on the links below) Event Overview River Course at Keystone Event Format Background Marketing & Media Relations Sponsorship Benefits Gold Sponsorship Silver Sponsorship Bronze Sponsorship Event Sponsorship Tee Sponsorship Event Cost Event Form Image provided by Keystoneresort.com
  • 3. RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010 Event Overview The 12th Annual Rocky Mountain Division Celebrity Golf Tournament will tee off on Friday, September 10th at the River Course at Keystone. This year we hope to surpass our fundraising record by raising $40,000. We are inviting golfers to play in support of the “Colorado Gold Medal Initiative,” which is an athlete centered talent development initiative of the RMD to produce Olympic Gold followed by sustainable Olympic excellence. This is achieved by supporting projects and programs in support of the athletic development of Colorado snow sports athletes. River Course at Keystone Colorado “Imagine teeing off what is seemingly the edge of the world, launching your ball into the light, clear, Rocky Mountain air. At Keystone, you’re in for some of the greatest golfing of your life.” (Kestone Resort) • Rated as one of the Best Golf Resorts in America by Golf Magazine and Golf Digest • Thirty-six incredible championship holes Event Format The event will be a scramble-style tournament, complete with long drive, closest to the pin, and target contests. Foursomes will also be able to buy “Pros” in the auction before the tournament. Former U.S. Ski Team and Rocky Mountain Division celebrities contribute an extra shot, star-status, autographs, great stories, and sometimes, expert golf skills to help teams win! Players can elect to join RMD and USSA staff the evening before (Thursday), for a cocktail party and Pro Auction kickoff. The Auction will continue Friday morning, during breakfast and prior to tee-off. Page 1
  • 4. RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010 Background Colorado is widely considered the premier skiing and snowboarding region in the world, with the most reliable snow conditions, finest resorts, and over 10,000,000 skier visits per year. However, only in the recently completed 2010 Vancouver Winter Olympic Games did Colorado capture its first Gold Medals in Alpine Skiing and Nordic Combined. The “Colorado Gold Medal Initiative” is focused on creating sustainable Olympic success by providing resources for the development of Olympic hopefuls to create a legacy of Olympic excellence in snow sports for Colorado. RMD provides funding through supporting grants. Funds are awarded to member disciplines (Alpine, Nordic- Combined, and Freestyle) for programs that are designed to recruit, retain, and develop talented, young Colorado athletes who possess the pre-requisite competencies to become competitive, advance to the U.S. Ski Teams, and participate at the highest levels of international competition. The “Colorado Gold Medal Initiative” is the rallying cry for RMD, its member sports, clubs, athletes, coaches, parents and supporters. It provides a focus for RMD’s programming, fundraising and communications. It provides a tangible goal. The “Colorado Gold Medal Initiative” is designed not to duplicate the efforts of the U.S. Ski and Snowboard Teams or individual clubs; rather, it supports the programming designed to help Colorado athletes reach the next level, and to develop the skills to succeed at the highest level. Page 2
  • 5. RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010 Marketing RMD will launch a marketing campaign for the 12th Annual Celebrity Golf Tournament in the Denver Metro Area, as well as in the mountain communities. The effort will come from the RMD Board of Directors and committee assigned to this event. • The RMD website (rmdussa.com) will highlight the 12th Annual RMD Celebrity Golf Tournament, with information and registration for the event, donating to the event, sponsoring the event, even bidding on a Pro. • Collateral materials designed for the event will include but not limited to: - Registration brochures e-mailed to the Colorado community - Interactive promotion announcing the event and distributed throughout mountain/ski area destination towns, and the Denver Metro Area - Event updates and reminders via e-mail Media Relations The RMD will work to establish and/or cultivate relationships with major media outlets across the state and division, including but not limited to: TV, Radio, Newspapers, and Magazines In addition to obtaining media coverage for the 12th Annual RMD Celebrity Golf Tournament, it is important to keep the education and awareness information about the Gold Medal Initiative “top of mind” for the Colorado community we serve. Page 3
  • 6. RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010 Sponsorship Benefits Gold Sponsorship: $15,000 (exclusive to one company) • Four complimentary team entries into the event (16 Golfers) • Recognition as a Gold Level Sponsor in all event promotions, including the Event Program, Advertisements and Press Releases • Opportunity to display three banners at the golf course during the event • Representative from your company will have the opportunity to speak at the Awards Party • Your company will have the opportunity to place promotional materials in each of the gift bags distributed to event participants • Company name and logo to appear on all tee sponsorship signs during event • Company name and logo to appear on hole-in-one, longest drive and closest to the pin signs Silver Sponsorship: $5,000 (up to three companies) • Three complimentary team entries into the event (12 Golfers) • Recognition as a Silver Level Sponsor in all event promotions, including the Event Program, Advertisements and Press Releases • Opportunity to display three banners on the course during event • Representative from your company will have the opportunity to speak at the Welcome Reception and Prize giving • Opportunity to place promotional materials in each of the gift bags distributed to event participants • Company name and logo to appear on all tee sponsorship signs during event Bronze Sponsorship: $2,500 (up to five companies) • Two complimentary team entries into the event (8 Golfers) • Recognition as a Bronze Level Sponsor in all event promotions, including the Event Program, Advertisements and Press Releases • Opportunity to display two banners on the course during event • Representative from your company will have the opportunity to speak at the Welcome Reception and Prize giving • Opportunity to place promotional materials in each of the gift bags distributed to event participants Page 4
  • 7. RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010 Sponsorship Benefits (continued) Event Sponsorship: $1,250 • One complimentary team entry into the event (4 Golfers) • Recognition as an Event Sponsor in all event promotions, including the Event Program, Advertisements and Press Releases • Opportunity to display one banner on the course during event Tee Sponsorship: $250 • Listing as a Tee Sponsor in the official Event Program • Company name and logo featured at one of the 18 tee boxes on the golf course Costs: Team Entry: $500 (4 golfers) Individual Entries: $150 (players will be assigned to foursomes by draw) Mulligans: Purchased at the golf tournament for $25 (maximum of five per team for $100) • All participants are invited to the Thursday evening cocktail party at 8:30 pm on September 9th • All participants are invited to a welcome breakfast at 10:00 am and lunch on September 10th • All participants receive a gift bag • All participants are invited to the Post Event Awards Party on September 10th Page 5
  • 8. RMD 12th Annual Celebrity Golf Tournament, Friday September 10th, 2010 Please return completed form to: Rocky Mountain Division, P.O. Box 100, Park City, UT 84060 or contact Darlene for payment options at: dnolting@ussa.org Phone: 435.640.8510 Fax: 435.649.3613 Page 6