NAIOP LinkedIn For Business Slides

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Hubspot Presentation for NAIOP LinkedIn for Business program, August 24, 2011

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  • *Pew Research Center's Internet & American Life Project
  • *Pew Research Center's Internet & American Life Project
  • *Ignite Social Media’s 2011 Social Network Analysis Report
  • * Pew Research Center's Internet & American Life Project
  • In the last 6 months, LinkedIn ranked #3 in terms of traffic brought to HubSpot from social media channels. It contributed 2,735 new leads and 3 new customers.
  • Share your event, product, etc. AND receive feedback!
  • Initiate and participate in discussions related to your industry.
  • Highlight your company in the news, new hires, new job postings, product updates
  • Announce job openings .
  • Publicize recent tweets and blog posts.
  • Company description, employees, followers
  • Introduce products, collect and share recommendations
  • Share new content via Twitter and blog. Post stories of your company in the news.
  • NAIOP LinkedIn For Business Slides

    1. 1. LinkedIn for Business
    2. 2. What Is LinkedIn? Lead Generation LinkedIn Groups LinkedIn Company Pages + live demo Next Steps 1 2 3 4 5
    3. 3. What Is LinkedIn? 1
    4. 4. 3 2 3 4 1 Launched in 2003 120m+ professionals worldwide Professional network Grows at a rate faster than 2 members/second
    5. 5. 1 1 LinkedIn connects: Customers Businesses Employers College Students & Grads Job Seekers Prospects
    6. 6. Personal Pages Company Pages Groups Q&A Discussions 5 4 3 2 1
    7. 7. 37% of LinkedIn users are female 63% of LinkedIn users are male *Pew Research Center
    8. 8. 36% of Twitter users are male 64% of Twitter users are female *Pew Research Center 37% female 63% male
    9. 9. LinkedIn by Age *Ignite Social Media
    10. 10. *Pew Research Center Fully 75% of LinkedIn users have at least a bachelor’s degree or graduate school. The comparable figure for Twitter is 39%.
    11. 11. Lead Generation 2
    12. 12. Customer Acquisition by Channel
    13. 13. Customer Acquisition by Channel B2B vs. B2C
    14. 14. 14% Visit-to-Lead Percentage
    15. 15. LinkedIn Groups 3
    16. 16. Anybody can join a LinkedIn group!
    17. 17. *Lab42 81% of LinkedIn users belong to a LinkedIn group.
    18. 18. Share & Receive
    19. 19. Discuss
    20. 20. LinkedIn Company Pages 4
    21. 21. Does your company have a LinkedIn company page? Over 2 million others do .
    22. 22. 1 Announce News
    23. 23. 2 1 Announce News Boost Status
    24. 24. 3 2 3 1 Announce News Boost Status Count activity
    25. 25. Overview
    26. 26. Products
    27. 27. Content & News
    28. 28. Live Demo
    29. 29. Next Steps 5
    30. 30. 1 2 1 3 2 4 Create a company page. Have your employees link from their LinkedIn profiles. Share the page with your social networks. Network!
    31. 31. Thank you!

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