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Tea bar -Business plan


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  • 1. Tea Bar BUSINESS PLAN There’s Always Time For Tea….. -REEMA JAGTAP
  • 2. INTRODUCTION Tea is one of the most popular and widely consumed hot beverages worldwide. More than 30 countries grow tea. Tea Industry has seen a lot of changes in the past few years, the world’s largest tea producer, India, lost its position to China for the first time, in the last 110 years. Despite its fluctuating position in the world market, India is a key source for tea as well as the largest market
  • 3. MARKET SCENARIO Indians consume over 9 lakh tonnes of tea per year, compared to 80,000 tonnes of coffee expected to go up to Rs 33,000 crore by 2015 As of today, there are over 1,870 cafes in the country. In comparison, there are just 41 tea lounges or cha bars in India. Thanks to Barista, Cafe Coffee Day have done a great job of popularising coffee consumption in India. In 2008, Tata Tea opened the first outlet of Chai Unchai, a tea chain, in Bangalore with similar intentions. That venture ran aground after a few years. During the same year, India's third largest packaged tea maker, Wagh Bakri opened its tea lounge in suburban Area.
  • 4. The flavoured tea market in India is growing at the rate of 25% per annum. Demand is increasing as consumers are experimenting with varieties and flavours "There is a need to open tea bars and lounges.
  • 5. THE COMPANY • Our Tea Bar is going to begin its journey from Vashi (Navi Mumbai) • We will be serving different Flavors of Tea. • We are looking forward to make this Tea bar A good place to hangout for the youth with its Colorful and Vibrant ambience. • We also look forward to cater corporate meetings and conferences. • It has four pronounced owners with equal rights and duties towards our company. • The company will be looking forward to make a difference in the minds of our customers.
  • 6. TAG LINE There’s Always Time For Tea….. LOGO
  • 7. MISSION TEABAR aims to offer high quality and a wide range of tea products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.
  • 8. OBJECTIVES A unique design of our TEA BAR that will be both visually attractive to customers & designed for fast and efficient operations. Employees training to ensure the best Tea preparation techniques. Marketing strategies aimed to build a solid base of loyal customers , as well as maximizing the sales of our products.
  • 10. Asparagus tea Chocolate tea
  • 11. We also serve…..  Lemon iced tea  Peach iced tea  Lychee iced tea  Strawberry tea  Green apple  Raspberry iced tea  Remix :  Cranberry + pineapple + mango tea  Lemon +strawberry tea
  • 12. OUR MENU…  Green tea…………………….20 rs  Masala tea……………………20 rs  Cinnamon tea………………..30 rs  Chocolate tea……………….30 rs  Asparagus tea………………30 rs  Jasmine tea………………….30 rs  Kashmiri kawah tea………..40 rs  Mint tea……………………….40 rs  Ethiopian tea…………………40 rs  Russian spiced tea……………40 rs
  • 13. Financial Aspects • Legal formalities : 5000 Rs • Deposit : 1,00,000 Rs • Rent : 12,000 Rs/ month • Furniture : 60,000 Rs…sofa , tables chairs. • Equipment : 1,80,000…..AC, refrigerators ,stereo , computer. • Interiors : 1.5 lakh…lights , wall painting and wall papers,glass , tiles etc • Kitchen equipment : 80,000 …mixers , cutlery , cups , plates ..etc
  • 14. Financial Aspects.. • Advertisement : 75,000 Rs • Supplies : 20,000 Rs / month • Bills and maintenance : 6000 Rs / month • Salaries : 30,000 Rs / month Startup capital : 6,50,000 Rs Monthly expenses : 68,000 Rs
  • 15. SWOT STRENTHS Weakness Lack of awareness  New management staffs Risk of new market Expansion in other cities Product line expansion Local Tea Shops Competition from Big Players or coffee house (Starbucks, CCD’s , Barista..Etc)  Economic Price  Offers many variety of tea  Warm and welcome atmosphere  Customer based loyalty  Attractive location  Growing demand for Tea shops OPPORTUNITIES THREATHS
  • 16. • Geographic- VASHI • Demographic-Young professionals, Adults, Students. Gender: both Income: high end and middle. segmentation • Selective marketing Targeting STP
  • 17. Local Cable Channels Print Materials (Pamphlets , Posters ..etc.) Local Radio Channels Tea Bar Events Social networking sites Gifts Promotion
  • 18. THE SHOP’S TABLES AND CHAIRS.... There are two reasons why we choose this kind of table: 1. It reduces the cost when we buy seat cushions instead of chairs 2. It makes our customers more comfortable.
  • 19. BUSINESS SOLUTION STRATEGIES  WALL DECORATIONS “Memorable Moments” will be the name of the wall This is white paper-hanging wall with cute sticky notes where we create chances for customers to draw or write whatever they want to capture their memorable moments. Moreover, we have the photo taking service for our customers. After taking, photos will be uploaded on our shop’s Facebook and Twitter for customers to download and share it with their friends.
  • 20. Contd….