There’s Always Time For Tea…..
Tea is one of the most popular and widely
consumed hot beverages worldwide.
More than 30 countries grow tea.
Tea Industry has seen a lot of changes in the past
few years, the world’s largest tea producer, India,
lost its position to China for the first time, in the
last 110 years.
Despite its fluctuating position in the world market,
India is a key source for tea as well as the largest
Indians consume over 9 lakh tonnes of tea per year, compared to 80,000
tonnes of coffee expected to go up to Rs 33,000 crore by 2015
As of today, there are over 1,870 cafes in the country. In comparison,
there are just 41 tea lounges or cha bars in India. Thanks to Barista, Cafe
Coffee Day have done a great job of popularising coffee consumption in
In 2008, Tata Tea opened the first outlet of Chai Unchai, a tea chain, in
Bangalore with similar intentions. That venture ran aground after a few
During the same year, India's third largest packaged tea maker, Wagh
Bakri opened its tea lounge in suburban Area.
The flavoured tea market in
India is growing at the rate
of 25% per annum. Demand
is increasing as consumers
are experimenting with
varieties and flavours
"There is a need to open
tea bars and lounges.
• Our Tea Bar is going to begin its journey from Vashi (Navi Mumbai)
• We will be serving different Flavors of Tea.
• We are looking forward to make this Tea bar A good place to hangout for
the youth with its Colorful and Vibrant ambience.
• We also look forward to cater corporate meetings and conferences.
• It has four pronounced owners with equal rights and duties towards our
• The company will be looking forward to make a difference in the minds of
TEABAR aims to offer high quality and a wide range
of tea products at a competitive price to meet the
demand of the middle- to higher-income local market
area residents and tourists.
A unique design of our TEA BAR that will be both
visually attractive to customers & designed for fast
and efficient operations.
Employees training to ensure the best Tea
Marketing strategies aimed to build a solid base of
loyal customers , as well as maximizing the sales of
Lack of awareness
New management staffs
Risk of new market
Expansion in other cities
Product line expansion
Local Tea Shops
Competition from Big
Players or coffee house
(Starbucks, CCD’s ,
Offers many variety of tea
Warm and welcome
Customer based loyalty
Growing demand for Tea
• Geographic- VASHI
Income: high end and
THE SHOP’S TABLES AND CHAIRS....
There are two reasons why we choose this kind of table:
1. It reduces the cost when we buy seat cushions instead of chairs
2. It makes our customers more comfortable.
BUSINESS SOLUTION STRATEGIES
“Memorable Moments” will be the name of the wall
This is white paper-hanging wall with cute sticky notes where we create chances for
customers to draw or write whatever they want to capture their memorable moments.
Moreover, we have the photo taking service for our customers. After taking, photos will
be uploaded on our shop’s Facebook and Twitter for customers to download and share
it with their friends.