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Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
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Time Management 2.0 - Public Relations Association of Louisiana

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  • Transcript

    • 1. Time Management 2.0 iamreedsmith.com
    • 2. ABOUT ME • Hospital Marketing Director • Texas Hospital Association@ReedSmith • AdvisoryBoard Member, Mayo Clinic Center for Social Media • Advisory Board Member, SXSW Interactive Festival iamreedsmith.com
    • 3. Holy picture Batman... what’s wrong with Robin? iamreedsmith.com
    • 4. WHY? iamreedsmith.com
    • 5. WHY USE SOCIAL MEDIA? iamreedsmith.com
    • 6. 57% of people indicated a social media connection with a hospital has a strong impact on their decision to seek treatment.Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011 iamreedsmith.com
    • 7. 81% of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting edge, creating a halo effect.Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011 iamreedsmith.com
    • 8. source: ebennett.org iamreedsmith.com
    • 9. source: ebennett.org iamreedsmith.com
    • 10. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 11. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 12. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 13. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 14. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 15. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 16. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 17. iamreedsmith.com
    • 18. KNOW YOUR AUDIENCE iamreedsmith.com
    • 19. source: http://argylesocial.com/landing/social-timing-insights-infographic iamreedsmith.com
    • 20. iamreedsmith.com
    • 21. iamreedsmith.com
    • 22. iamreedsmith.com
    • 23. • More than 800 million active users• More than 50% of active users log on to Facebook daily• Average user has 130 friends•2 billion + posts are liked/commented on per day• Thereare more than 350 million active users currently accessing Facebook through their mobile devices http://www.facebook.com/press/info.php?statistics iamreedsmith.com
    • 24. iamreedsmith.com
    • 25. iamreedsmith.com
    • 26. iamreedsmith.com
    • 27. 454,660 *as of 1/9/12 iamreedsmith.com
    • 28. iamreedsmith.com
    • 29. iamreedsmith.com
    • 30. iamreedsmith.com
    • 31. OTHER GROUPS• Newlyweds• Age Groups• Science and Technology iamreedsmith.com
    • 32. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 33. URL SHORTENERS iamreedsmith.com
    • 34. iamreedsmith.com
    • 35. UPDATE MANAGEMENT iamreedsmith.com
    • 36. tweetdeck.com iamreedsmith.com
    • 37. iamreedsmith.com
    • 38. iamreedsmith.com
    • 39. iamreedsmith.com
    • 40. iamreedsmith.com
    • 41. iamreedsmith.com
    • 42. iamreedsmith.com
    • 43. iamreedsmith.com
    • 44. iamreedsmith.com
    • 45. MULTIMEDIA iamreedsmith.com
    • 46. iamreedsmith.com
    • 47. iamreedsmith.com
    • 48. MONITORING iamreedsmith.com
    • 49. iamreedsmith.com
    • 50. iamreedsmith.com
    • 51. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 52. USE THEM! iamreedsmith.com
    • 53. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 54. WHAT I DO iamreedsmith.com
    • 55. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 56. • Claim: Yelp, Foursquare, Gowalla, Google Places• Merge: Facebook Pages with Facebook Places• Google URL Builder• Tie as much as you can to Google Analytics• Make your blog the center of content creation iamreedsmith.com
    • 57. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    • 58. bit.ly/hospitalfoursquare bit.ly/hospitalgowalla iamreedsmith.com
    • 59. iamreedsmith.com
    • 60. iamreedsmith.com
    • 61. iamreedsmith.com
    • 62. iamreedsmith.com
    • 63. PROMOTING ACTIVITY iamreedsmith.com
    • 64. Share your experience. If you should need help scanning the code please visit redlaser.com. iamreedsmith.com
    • 65. iamreedsmith.com
    • 66. NEGATIVE COMMENTS iamreedsmith.com
    • 67. iamreedsmith.com
    • 68. iamreedsmith.com
    • 69. iamreedsmith.com
    • 70. iamreedsmith.com
    • 71. iamreedsmith.com
    • 72. iamreedsmith.com
    • 73. iamreedsmith.com
    • 74. iamreedsmith.com
    • 75. ROI iamreedsmith.com
    • 76. source: @chrisboyer iamreedsmith.com
    • 77. source: @chrisboyer iamreedsmith.com
    • 78. source: @chrisboyer iamreedsmith.com
    • 79. source: @chrisboyer iamreedsmith.com
    • 80. source: @chrisboyer900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers iamreedsmith.com
    • 81. source: @chrisboyer2 Facebook ads | $479 monthly spend iamreedsmith.com
    • 82. source: @chrisboyer iamreedsmith.com
    • 83. source: @chrisboyer• Over three month period: 296 clicks/month iamreedsmith.com
    • 84. source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations iamreedsmith.com
    • 85. source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate iamreedsmith.com
    • 86. source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate• Average $3,000 contribution margin iamreedsmith.com
    • 87. source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate• Average $3,000 contribution margin• $20,700 profit originated from campaign iamreedsmith.com
    • 88. source: @chrisboyer ROI = (gain - cost)/costGain: $20,700Cost: $479 x 3 = $1,437ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340% iamreedsmith.com
    • 89. Reed Smith @reedsmithreedsmith@me.com 512-217-9035 iamreedsmith.com

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