Time Management 2.0                 iamreedsmith.com
ABOUT ME             • Hospital   Marketing Director             • Texas   Hospital Association@ReedSmith   • AdvisoryBoar...
Holy picture Batman... what’s wrong with Robin?                                          iamreedsmith.com
WHY?       iamreedsmith.com
WHY USE SOCIAL MEDIA?                  iamreedsmith.com
57% of people indicated a social media connection with a  hospital has a strong impact on their decision to seek          ...
81% of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting        ...
source: ebennett.org                       iamreedsmith.com
source: ebennett.org                       iamreedsmith.com
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
iamreedsmith.com
KNOW YOUR AUDIENCE                iamreedsmith.com
source: http://argylesocial.com/landing/social-timing-insights-infographic                                                ...
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
• More    than 800 million active users• More    than 50% of active users log on to Facebook daily• Average   user has 130...
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
454,660    *as of 1/9/12                    iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
OTHER GROUPS• Newlyweds• Age   Groups• Science   and Technology                             iamreedsmith.com
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
URL SHORTENERS                 iamreedsmith.com
iamreedsmith.com
UPDATE MANAGEMENT               iamreedsmith.com
tweetdeck.com                iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
MULTIMEDIA             iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
MONITORING             iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
USE THEM!            iamreedsmith.com
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
WHAT I DO            iamreedsmith.com
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
• Claim: Yelp, Foursquare, Gowalla, Google   Places• Merge: Facebook    Pages with Facebook Places• Google    URL Builder•...
INFORMATION OVERLOAD    LEVERAGE TOOLS       TEMPLATES       ROUTINES        ADVICE       EXAMPLES                 iamreed...
bit.ly/hospitalfoursquare  bit.ly/hospitalgowalla                            iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
PROMOTING ACTIVITY                 iamreedsmith.com
Share your experience.     If you should need help scanning the code              please visit redlaser.com.              ...
iamreedsmith.com
NEGATIVE COMMENTS                iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
iamreedsmith.com
ROI      iamreedsmith.com
source: @chrisboyer  iamreedsmith.com
source: @chrisboyer  iamreedsmith.com
source: @chrisboyer  iamreedsmith.com
source: @chrisboyer  iamreedsmith.com
source: @chrisboyer900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers                                      ...
source: @chrisboyer2 Facebook ads | $479 monthly spend                                  iamreedsmith.com
source: @chrisboyer  iamreedsmith.com
source: @chrisboyer• Over   three month period: 296 clicks/month                                            iamreedsmith.com
source: @chrisboyer• Over   three month period: 296 clicks/month• 30   seminar registrations                              ...
source: @chrisboyer• Over   three month period: 296 clicks/month• 30   seminar registrations• 23%   seminar registration/s...
source: @chrisboyer• Over   three month period: 296 clicks/month• 30   seminar registrations• 23%   seminar registration/s...
source: @chrisboyer• Over   three month period: 296 clicks/month• 30   seminar registrations• 23%   seminar registration/s...
source: @chrisboyer          ROI = (gain - cost)/costGain: $20,700Cost: $479 x 3 = $1,437ROI = (20,700 - 1,437)/(1,437) = ...
Reed Smith    @reedsmithreedsmith@me.com   512-217-9035                   iamreedsmith.com
Time Management 2.0 - Public Relations Association of Louisiana
Time Management 2.0 - Public Relations Association of Louisiana
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Time Management 2.0 - Public Relations Association of Louisiana

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  • Time Management 2.0 - Public Relations Association of Louisiana

    1. 1. Time Management 2.0 iamreedsmith.com
    2. 2. ABOUT ME • Hospital Marketing Director • Texas Hospital Association@ReedSmith • AdvisoryBoard Member, Mayo Clinic Center for Social Media • Advisory Board Member, SXSW Interactive Festival iamreedsmith.com
    3. 3. Holy picture Batman... what’s wrong with Robin? iamreedsmith.com
    4. 4. WHY? iamreedsmith.com
    5. 5. WHY USE SOCIAL MEDIA? iamreedsmith.com
    6. 6. 57% of people indicated a social media connection with a hospital has a strong impact on their decision to seek treatment.Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011 iamreedsmith.com
    7. 7. 81% of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting edge, creating a halo effect.Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011 iamreedsmith.com
    8. 8. source: ebennett.org iamreedsmith.com
    9. 9. source: ebennett.org iamreedsmith.com
    10. 10. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    11. 11. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    12. 12. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    13. 13. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    14. 14. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    15. 15. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    16. 16. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    17. 17. iamreedsmith.com
    18. 18. KNOW YOUR AUDIENCE iamreedsmith.com
    19. 19. source: http://argylesocial.com/landing/social-timing-insights-infographic iamreedsmith.com
    20. 20. iamreedsmith.com
    21. 21. iamreedsmith.com
    22. 22. iamreedsmith.com
    23. 23. • More than 800 million active users• More than 50% of active users log on to Facebook daily• Average user has 130 friends•2 billion + posts are liked/commented on per day• Thereare more than 350 million active users currently accessing Facebook through their mobile devices http://www.facebook.com/press/info.php?statistics iamreedsmith.com
    24. 24. iamreedsmith.com
    25. 25. iamreedsmith.com
    26. 26. iamreedsmith.com
    27. 27. 454,660 *as of 1/9/12 iamreedsmith.com
    28. 28. iamreedsmith.com
    29. 29. iamreedsmith.com
    30. 30. iamreedsmith.com
    31. 31. OTHER GROUPS• Newlyweds• Age Groups• Science and Technology iamreedsmith.com
    32. 32. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    33. 33. URL SHORTENERS iamreedsmith.com
    34. 34. iamreedsmith.com
    35. 35. UPDATE MANAGEMENT iamreedsmith.com
    36. 36. tweetdeck.com iamreedsmith.com
    37. 37. iamreedsmith.com
    38. 38. iamreedsmith.com
    39. 39. iamreedsmith.com
    40. 40. iamreedsmith.com
    41. 41. iamreedsmith.com
    42. 42. iamreedsmith.com
    43. 43. iamreedsmith.com
    44. 44. iamreedsmith.com
    45. 45. MULTIMEDIA iamreedsmith.com
    46. 46. iamreedsmith.com
    47. 47. iamreedsmith.com
    48. 48. MONITORING iamreedsmith.com
    49. 49. iamreedsmith.com
    50. 50. iamreedsmith.com
    51. 51. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    52. 52. USE THEM! iamreedsmith.com
    53. 53. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    54. 54. WHAT I DO iamreedsmith.com
    55. 55. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    56. 56. • Claim: Yelp, Foursquare, Gowalla, Google Places• Merge: Facebook Pages with Facebook Places• Google URL Builder• Tie as much as you can to Google Analytics• Make your blog the center of content creation iamreedsmith.com
    57. 57. INFORMATION OVERLOAD LEVERAGE TOOLS TEMPLATES ROUTINES ADVICE EXAMPLES iamreedsmith.com
    58. 58. bit.ly/hospitalfoursquare bit.ly/hospitalgowalla iamreedsmith.com
    59. 59. iamreedsmith.com
    60. 60. iamreedsmith.com
    61. 61. iamreedsmith.com
    62. 62. iamreedsmith.com
    63. 63. PROMOTING ACTIVITY iamreedsmith.com
    64. 64. Share your experience. If you should need help scanning the code please visit redlaser.com. iamreedsmith.com
    65. 65. iamreedsmith.com
    66. 66. NEGATIVE COMMENTS iamreedsmith.com
    67. 67. iamreedsmith.com
    68. 68. iamreedsmith.com
    69. 69. iamreedsmith.com
    70. 70. iamreedsmith.com
    71. 71. iamreedsmith.com
    72. 72. iamreedsmith.com
    73. 73. iamreedsmith.com
    74. 74. iamreedsmith.com
    75. 75. ROI iamreedsmith.com
    76. 76. source: @chrisboyer iamreedsmith.com
    77. 77. source: @chrisboyer iamreedsmith.com
    78. 78. source: @chrisboyer iamreedsmith.com
    79. 79. source: @chrisboyer iamreedsmith.com
    80. 80. source: @chrisboyer900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers iamreedsmith.com
    81. 81. source: @chrisboyer2 Facebook ads | $479 monthly spend iamreedsmith.com
    82. 82. source: @chrisboyer iamreedsmith.com
    83. 83. source: @chrisboyer• Over three month period: 296 clicks/month iamreedsmith.com
    84. 84. source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations iamreedsmith.com
    85. 85. source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate iamreedsmith.com
    86. 86. source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate• Average $3,000 contribution margin iamreedsmith.com
    87. 87. source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate• Average $3,000 contribution margin• $20,700 profit originated from campaign iamreedsmith.com
    88. 88. source: @chrisboyer ROI = (gain - cost)/costGain: $20,700Cost: $479 x 3 = $1,437ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340% iamreedsmith.com
    89. 89. Reed Smith @reedsmithreedsmith@me.com 512-217-9035 iamreedsmith.com
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