MCCSM Video Tips

Video in Health Care Social Media
Reed Smith & Lee Aase

WHY?
(this is the audience participation part)
Video in Health Care Social Media | 18 June 2013 #MCCSM

http://blog.ﬂurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs

http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx

http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx
81% VS 61%
Parents use video-sharing sites more than non-parents

500 years of videos
are watched on every day

Trafﬁc from mobile devices tripled in 2011
3 hours of video is uploaded per minute toYouTube from
mobile devices
YouTube is available on 350 million devices

WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS

Hold It
Direct It
Commission It

WHAT ISTHE MOST
IMPORTANT CONSIDERATION
WHEN SHOOTING AVIDEO?

DIY VS PRO

WHENYOU NEED AVERY
QUICKTURNAROUND
1

WHENTHEVIDEO HAS A
SHORT SHELF LIFE
2

INTERNAL
COMMUNICATIONS
3

WHENYOU HAVETIMETO
DEDICATETOTHE SHOOTING
AND EDITING
4

WHENYOU HAVE A
REASONABLE AMOUNT OF
TIMETO PLAN/SHOOT/EDIT
1

WHENYOURVIDEO HAS A
LONGER SHELF LIFE
2

WHENYOU HAVE A
COMPLEX SHOOT
3

BUDGET
4

1
Pre-production (planning) is key to success -
make sure that your GOALS are clearly deﬁned and agreed
upon by everyone

2
Schedule a sufﬁcient amount of time to shoot and edit -
don't try to cram too much into one day.

3
Make sure that you monitor sound and distractions -
pick a quiet place to shoot and use an external microphone

4
Be sure that the subject is sufﬁciently lit -
either using available lighting or bringing in your own lights.

5
Make sure that you have enough batteries and media
(tapes or cards) to last through the entire shoot

6
Be sure that the format your camera is using is
compatible with your editing software

7
VS

VS

1
Treat this like hiring an employee

2
Pre-production (planning) is key to success -
make sure that your GOALS are clearly deﬁned and agreed
upon by everyone

3
Schedule a sufﬁcient amount of time to shoot and edit -
don't try to cram too much into one day.

4
Be sure that the timeline for the production is clearly
deﬁned and that deliverables are clearly deﬁned

5
Be open to suggestions and recommendations
from the production company

WHEN IS GOOD ENOUGH,
GOOD ENOUGH?

USE A CDN

Maximizing your CDN -
Title, Description, Tags

Increase value through reuse

Set up analytics (available on the CDN)
to track views, comments, etc

Shoot for the "biggest" display

10TIPS -VIDEO INTERVIEWING
• GetTheir Info
• MakeThem Comfortable
• No Rockin’ Out
• Keep the Answers in
Context
• ControlTheir Sightline
• Light Well
• Get Good Audio
• Turn Off All Phones
• Get It On-Site
• Shoot B-Roll at the Location
http://sparksight.com/who-we-are/video-blog/item/download/2

VIDEO COMPOSITION

FAST DRAW
http://vimeo.com/sparksight

ANIMATION
http://stdavids.com/CPR

KINETICTYPE
http://vimeo.com/sparksight

TIME LAPSE
http://YouTube.com/StDavidsHealthCare

EXPLAINER
http://www.youtube.com/user/epipheo

CROWDSOURCING
SearchYouTube: tedxaustin18

Questions?

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