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How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
How to Add Video To Your Strategy without Breaking the Bank
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How to Add Video To Your Strategy without Breaking the Bank

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  • Transcript

    • 1. How to Incorporate Video into Your Communication Strategy withoutBreaking the Bank iamreedsmith.com
    • 2. ABOUT ME• Hospital Marketing Director • Advisory Board Member, SXSW Interactive Festival• Texas Hospital Association • Chief Social Strategist, Gray• Advisory Board Member, Digital Group Mayo Clinic Center for Social Media • Licensed Forklift Operator iamreedsmith.com
    • 3. WHY?(this is the audience participation part) iamreedsmith.com
    • 4. http://blog.flurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs iamreedsmith.com
    • 5. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx iamreedsmith.com
    • 6. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx iamreedsmith.com
    • 7. 81% VS 61%Parents use video-sharing sites more than non-parents http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx iamreedsmith.com
    • 8. iamreedsmith.com
    • 9. 500 years of iamreedsmith.com
    • 10. 500 years of videos iamreedsmith.com
    • 11. 500 years of videosare watched on iamreedsmith.com
    • 12. 500 years of videosare watched on every day iamreedsmith.com
    • 13. iamreedsmith.com
    • 14. Traffic from mobile devices tripled in 2011 iamreedsmith.com
    • 15. Traffic from mobile devices tripled in 20113 hours of video is uploaded per minute to YouTube from mobile devices iamreedsmith.com
    • 16. Traffic from mobile devices tripled in 20113 hours of video is uploaded per minute to YouTube from mobile devices YouTube is available on 350 million devices iamreedsmith.com
    • 17. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 18. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 19. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 20. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 21. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 22. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 23. iamreedsmith.com
    • 24. Hold It iamreedsmith.com
    • 25. Hold ItDirect It iamreedsmith.com
    • 26. Hold It Direct ItCommission It iamreedsmith.com
    • 27. WHAT IS THE MOSTIMPORTANT CONSIDERATION WHEN SHOOTING A VIDEO? iamreedsmith.com
    • 28. WHAT IS THE MOSTIMPORTANT CONSIDERATION WHEN SHOOTING A VIDEO? iamreedsmith.com
    • 29. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 30. DIY VS PRO iamreedsmith.com
    • 31. 1WHEN YOU NEED A VERY QUICK TURNAROUND iamreedsmith.com
    • 32. 2WHEN THE VIDEO HAS A SHORT SHELF LIFE iamreedsmith.com
    • 33. 3 INTERNALCOMMUNICATIONS iamreedsmith.com
    • 34. 4 WHEN YOU HAVE TIME TODEDICATE TO THE SHOOTING AND EDITING iamreedsmith.com
    • 35. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 36. 1 WHEN YOU HAVE AREASONABLE AMOUNT OFTIME TO PLAN/SHOOT/EDIT iamreedsmith.com
    • 37. 2WHEN YOUR VIDEO HAS A LONGER SHELF LIFE iamreedsmith.com
    • 38. 3WHEN YOU HAVE ACOMPLEX SHOOT iamreedsmith.com
    • 39. 4BUDGET iamreedsmith.com
    • 40. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 41. 1 Pre-production (planning) is key to success -make sure that your GOALS are clearly defined and agreed upon by everyone iamreedsmith.com
    • 42. 2Schedule a sufficient amount of time to shoot and edit - dont try to cram too much into one day. iamreedsmith.com
    • 43. 3Make sure that you monitor sound and distractions -pick a quiet place to shoot and use an external microphone iamreedsmith.com
    • 44. 4 Be sure that the subject is sufficiently lit -either using available lighting or bringing in your own lights. iamreedsmith.com
    • 45. 5Make sure that you have enough batteries and media (tapes or cards) to last through the entire shoot iamreedsmith.com
    • 46. 6Be sure that the format your camera is using is compatible with your editing software iamreedsmith.com
    • 47. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 48. 1Treat this like hiring an employee iamreedsmith.com
    • 49. 2 Pre-production (planning) is key to success -make sure that your GOALS are clearly defined and agreed upon by everyone iamreedsmith.com
    • 50. 3Schedule a sufficient amount of time to shoot and edit - dont try to cram too much into one day. iamreedsmith.com
    • 51. 4Be sure that the timeline for the production is clearly defined and that deliverables are clearly defined iamreedsmith.com
    • 52. 5Be open to suggestions and recommendations from the production company iamreedsmith.com
    • 53. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 54. USE A CDN iamreedsmith.com
    • 55. Maximizing your CDN -Title, Description, Tags iamreedsmith.com
    • 56. Increase value through reuse iamreedsmith.com
    • 57. Set up analytics (available on the CDN) to track views, comments, etc iamreedsmith.com
    • 58. Shoot for the "biggest" display iamreedsmith.com
    • 59. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2 iamreedsmith.com
    • 60. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info iamreedsmith.com
    • 61. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable iamreedsmith.com
    • 62. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable• No Rockin’ Out iamreedsmith.com
    • 63. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable• No Rockin’ Out• Keepthe Answers in Context iamreedsmith.com
    • 64. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable• No Rockin’ Out• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
    • 65. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable• No Rockin’ Out• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
    • 66. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
    • 67. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out • Turn Off All Phones• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
    • 68. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out • Turn Off All Phones• Keepthe Answers in • Get It On-Site Context• Control Their Sightline iamreedsmith.com
    • 69. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out • Turn Off All Phones• Keepthe Answers in • Get It On-Site Context • Shoot B-Roll at the Location• Control Their Sightline iamreedsmith.com
    • 70. VIDEO COMPOSITION iamreedsmith.com
    • 71. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    • 72. FAST DRAW http://vimeo.com/sparksight iamreedsmith.com
    • 73. ANIMATION http://stdavids.com/CPR iamreedsmith.com
    • 74. KINETIC TYPE http://vimeo.com/sparksight iamreedsmith.com
    • 75. TIME LAPSEhttp://YouTube.com/StDavidsHealthCare iamreedsmith.com
    • 76. EXPLAINERhttp://www.youtube.com/user/epipheo iamreedsmith.com
    • 77. CROWDSOURCING Search YouTube: tedxaustin18 iamreedsmith.com
    • 78. Reed Smith @reedsmithreed@graydigitalgroup.com 512-217-9035 iamreedsmith.com

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