How to Add Video To Your Strategy without Breaking the Bank
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How to Add Video To Your Strategy without Breaking the Bank Presentation Transcript

  • 1. How to Incorporate Video into Your Communication Strategy withoutBreaking the Bank iamreedsmith.com
  • 2. ABOUT ME• Hospital Marketing Director • Advisory Board Member, SXSW Interactive Festival• Texas Hospital Association • Chief Social Strategist, Gray• Advisory Board Member, Digital Group Mayo Clinic Center for Social Media • Licensed Forklift Operator iamreedsmith.com
  • 3. WHY?(this is the audience participation part) iamreedsmith.com
  • 4. http://blog.flurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs iamreedsmith.com
  • 5. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx iamreedsmith.com
  • 6. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx iamreedsmith.com
  • 7. 81% VS 61%Parents use video-sharing sites more than non-parents http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx iamreedsmith.com
  • 8. iamreedsmith.com
  • 9. 500 years of iamreedsmith.com
  • 10. 500 years of videos iamreedsmith.com
  • 11. 500 years of videosare watched on iamreedsmith.com
  • 12. 500 years of videosare watched on every day iamreedsmith.com
  • 13. iamreedsmith.com
  • 14. Traffic from mobile devices tripled in 2011 iamreedsmith.com
  • 15. Traffic from mobile devices tripled in 20113 hours of video is uploaded per minute to YouTube from mobile devices iamreedsmith.com
  • 16. Traffic from mobile devices tripled in 20113 hours of video is uploaded per minute to YouTube from mobile devices YouTube is available on 350 million devices iamreedsmith.com
  • 17. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 18. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 19. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 20. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 21. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 22. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 23. iamreedsmith.com
  • 24. Hold It iamreedsmith.com
  • 25. Hold ItDirect It iamreedsmith.com
  • 26. Hold It Direct ItCommission It iamreedsmith.com
  • 27. WHAT IS THE MOSTIMPORTANT CONSIDERATION WHEN SHOOTING A VIDEO? iamreedsmith.com
  • 28. WHAT IS THE MOSTIMPORTANT CONSIDERATION WHEN SHOOTING A VIDEO? iamreedsmith.com
  • 29. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 30. DIY VS PRO iamreedsmith.com
  • 31. 1WHEN YOU NEED A VERY QUICK TURNAROUND iamreedsmith.com
  • 32. 2WHEN THE VIDEO HAS A SHORT SHELF LIFE iamreedsmith.com
  • 33. 3 INTERNALCOMMUNICATIONS iamreedsmith.com
  • 34. 4 WHEN YOU HAVE TIME TODEDICATE TO THE SHOOTING AND EDITING iamreedsmith.com
  • 35. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 36. 1 WHEN YOU HAVE AREASONABLE AMOUNT OFTIME TO PLAN/SHOOT/EDIT iamreedsmith.com
  • 37. 2WHEN YOUR VIDEO HAS A LONGER SHELF LIFE iamreedsmith.com
  • 38. 3WHEN YOU HAVE ACOMPLEX SHOOT iamreedsmith.com
  • 39. 4BUDGET iamreedsmith.com
  • 40. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 41. 1 Pre-production (planning) is key to success -make sure that your GOALS are clearly defined and agreed upon by everyone iamreedsmith.com
  • 42. 2Schedule a sufficient amount of time to shoot and edit - dont try to cram too much into one day. iamreedsmith.com
  • 43. 3Make sure that you monitor sound and distractions -pick a quiet place to shoot and use an external microphone iamreedsmith.com
  • 44. 4 Be sure that the subject is sufficiently lit -either using available lighting or bringing in your own lights. iamreedsmith.com
  • 45. 5Make sure that you have enough batteries and media (tapes or cards) to last through the entire shoot iamreedsmith.com
  • 46. 6Be sure that the format your camera is using is compatible with your editing software iamreedsmith.com
  • 47. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 48. 1Treat this like hiring an employee iamreedsmith.com
  • 49. 2 Pre-production (planning) is key to success -make sure that your GOALS are clearly defined and agreed upon by everyone iamreedsmith.com
  • 50. 3Schedule a sufficient amount of time to shoot and edit - dont try to cram too much into one day. iamreedsmith.com
  • 51. 4Be sure that the timeline for the production is clearly defined and that deliverables are clearly defined iamreedsmith.com
  • 52. 5Be open to suggestions and recommendations from the production company iamreedsmith.com
  • 53. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 54. USE A CDN iamreedsmith.com
  • 55. Maximizing your CDN -Title, Description, Tags iamreedsmith.com
  • 56. Increase value through reuse iamreedsmith.com
  • 57. Set up analytics (available on the CDN) to track views, comments, etc iamreedsmith.com
  • 58. Shoot for the "biggest" display iamreedsmith.com
  • 59. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2 iamreedsmith.com
  • 60. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info iamreedsmith.com
  • 61. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable iamreedsmith.com
  • 62. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable• No Rockin’ Out iamreedsmith.com
  • 63. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable• No Rockin’ Out• Keepthe Answers in Context iamreedsmith.com
  • 64. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable• No Rockin’ Out• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
  • 65. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable• No Rockin’ Out• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
  • 66. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
  • 67. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out • Turn Off All Phones• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
  • 68. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out • Turn Off All Phones• Keepthe Answers in • Get It On-Site Context• Control Their Sightline iamreedsmith.com
  • 69. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out • Turn Off All Phones• Keepthe Answers in • Get It On-Site Context • Shoot B-Roll at the Location• Control Their Sightline iamreedsmith.com
  • 70. VIDEO COMPOSITION iamreedsmith.com
  • 71. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
  • 72. FAST DRAW http://vimeo.com/sparksight iamreedsmith.com
  • 73. ANIMATION http://stdavids.com/CPR iamreedsmith.com
  • 74. KINETIC TYPE http://vimeo.com/sparksight iamreedsmith.com
  • 75. TIME LAPSEhttp://YouTube.com/StDavidsHealthCare iamreedsmith.com
  • 76. EXPLAINERhttp://www.youtube.com/user/epipheo iamreedsmith.com
  • 77. CROWDSOURCING Search YouTube: tedxaustin18 iamreedsmith.com
  • 78. Reed Smith @reedsmithreed@graydigitalgroup.com 512-217-9035 iamreedsmith.com