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MINI MBA
#CUminiMBA
#CUminiMBAWELCOME TO THE MOTHERSHIP
#CUminiMBAMOTHERSHIP EXAMPLES
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA• Average Time   on Page - 6:30mins• 1,123   Unique Visitors/Pageviews• 94   additional “Likes” on Facebook• #EM...
#CUminiMBA
#CUminiMBA         #SoLongVampiresOne Week --Tweets: 3,581 YouTube: 4.8m
#CUminiMBAPOWER OF THE BLOG
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBACASE STUDIES
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBAGOALS
#CUminiMBA source: @chrisboyer
#CUminiMBA source: @chrisboyer
#CUminiMBA source: @chrisboyer
#CUminiMBA source: @chrisboyer
#CUminiMBA                                                  source: @chrisboyer900 “Find a Doctor” request | 650 “Baby and...
#CUminiMBA                               source: @chrisboyer2 Facebook ads | $479 monthly spend
#CUminiMBA source: @chrisboyer
#CUminiMBA                                         source: @chrisboyer• Over   three month period: 296 clicks/month
#CUminiMBA                                         source: @chrisboyer• Over   three month period: 296 clicks/month• 30   ...
#CUminiMBA                                           source: @chrisboyer• Over   three month period: 296 clicks/month• 30 ...
#CUminiMBA                                           source: @chrisboyer• Over   three month period: 296 clicks/month• 30 ...
#CUminiMBA                                           source: @chrisboyer• Over   three month period: 296 clicks/month• 30 ...
#CUminiMBA                                      source: @chrisboyer          ROI = (gain - cost)/costGain: $20,700Cost: $4...
#CUminiMBAREVIEWS
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBATIME 2.0
#CUminiMBAKNOW YOUR AUDIENCE
#CUminiMBAsource: http://argylesocial.com/landing/social-timing-insights-infographic
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBAURL SHORTENERS
#CUminiMBA
#CUminiMBAUPDATE MANAGEMENT
#CUminiMBAtweetdeck.com
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBAMONITORING
#CUminiMBA
#CUminiMBA
#CUminiMBAIT’S ALL ABOUT TIMING
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBAMOBILE
#CUminiMBA
#CUminiMBA
#CUminiMBA
#CUminiMBAPASSWORDS
#CUminiMBA
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Clemson mini MBA for Healthcare Professionals

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Slides from a mini MBA class I co-taught with Bobby Rettew at Clemson at the Falls in September '12

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  • Transcript of "Clemson mini MBA for Healthcare Professionals"

    1. 1. MINI MBA
    2. 2. #CUminiMBA
    3. 3. #CUminiMBAWELCOME TO THE MOTHERSHIP
    4. 4. #CUminiMBAMOTHERSHIP EXAMPLES
    5. 5. #CUminiMBA
    6. 6. #CUminiMBA
    7. 7. #CUminiMBA
    8. 8. #CUminiMBA
    9. 9. #CUminiMBA
    10. 10. #CUminiMBA• Average Time on Page - 6:30mins• 1,123 Unique Visitors/Pageviews• 94 additional “Likes” on Facebook• #EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers
    11. 11. #CUminiMBA
    12. 12. #CUminiMBA #SoLongVampiresOne Week --Tweets: 3,581 YouTube: 4.8m
    13. 13. #CUminiMBAPOWER OF THE BLOG
    14. 14. #CUminiMBA
    15. 15. #CUminiMBA
    16. 16. #CUminiMBA
    17. 17. #CUminiMBA
    18. 18. #CUminiMBACASE STUDIES
    19. 19. #CUminiMBA
    20. 20. #CUminiMBA
    21. 21. #CUminiMBA
    22. 22. #CUminiMBA
    23. 23. #CUminiMBA
    24. 24. #CUminiMBA
    25. 25. #CUminiMBA
    26. 26. #CUminiMBA
    27. 27. #CUminiMBA
    28. 28. #CUminiMBA
    29. 29. #CUminiMBA
    30. 30. #CUminiMBAGOALS
    31. 31. #CUminiMBA source: @chrisboyer
    32. 32. #CUminiMBA source: @chrisboyer
    33. 33. #CUminiMBA source: @chrisboyer
    34. 34. #CUminiMBA source: @chrisboyer
    35. 35. #CUminiMBA source: @chrisboyer900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers
    36. 36. #CUminiMBA source: @chrisboyer2 Facebook ads | $479 monthly spend
    37. 37. #CUminiMBA source: @chrisboyer
    38. 38. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month
    39. 39. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations
    40. 40. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate
    41. 41. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate• Average $3,000 contribution margin
    42. 42. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate• Average $3,000 contribution margin• $20,700 profit originated from campaign
    43. 43. #CUminiMBA source: @chrisboyer ROI = (gain - cost)/costGain: $20,700Cost: $479 x 3 = $1,437ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%
    44. 44. #CUminiMBAREVIEWS
    45. 45. #CUminiMBA
    46. 46. #CUminiMBA
    47. 47. #CUminiMBA
    48. 48. #CUminiMBA
    49. 49. #CUminiMBATIME 2.0
    50. 50. #CUminiMBAKNOW YOUR AUDIENCE
    51. 51. #CUminiMBAsource: http://argylesocial.com/landing/social-timing-insights-infographic
    52. 52. #CUminiMBA
    53. 53. #CUminiMBA
    54. 54. #CUminiMBA
    55. 55. #CUminiMBAURL SHORTENERS
    56. 56. #CUminiMBA
    57. 57. #CUminiMBAUPDATE MANAGEMENT
    58. 58. #CUminiMBAtweetdeck.com
    59. 59. #CUminiMBA
    60. 60. #CUminiMBA
    61. 61. #CUminiMBA
    62. 62. #CUminiMBA
    63. 63. #CUminiMBA
    64. 64. #CUminiMBA
    65. 65. #CUminiMBAMONITORING
    66. 66. #CUminiMBA
    67. 67. #CUminiMBA
    68. 68. #CUminiMBAIT’S ALL ABOUT TIMING
    69. 69. #CUminiMBA
    70. 70. #CUminiMBA
    71. 71. #CUminiMBA
    72. 72. #CUminiMBA
    73. 73. #CUminiMBA
    74. 74. #CUminiMBAMOBILE
    75. 75. #CUminiMBA
    76. 76. #CUminiMBA
    77. 77. #CUminiMBA
    78. 78. #CUminiMBAPASSWORDS
    79. 79. #CUminiMBA

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