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Introduction to
… by @Reedyreedles
Peter Reed
Lecturer (Learning Technology)
Institute for Learning & Teaching
Any Active Tweeters?
Why?
What do you want from today?
Today
What is Twitter?
Terminology
Why use it?
Who uses it?
How can I use it?
What is Twitter?
Micro blog
140 Character limit
Follow / Be Followed
Additional Functionalities
Making Connections
Your Friends &
Family
People with
Shared Interests
People you’d like to
know
Static or ‘On the Go’
As a News Service?
Brand Engagement
http://www.nestivity.com/the-top-25-most-
engaged-brands-on-twitter-today/
Brand Engagment
And Customer
Services
And Customer
Services
Twitter @
Ideas?
Some ‘Official’ Accounts
Some ‘Official’ Accounts
Introduction to twitter - session for colleagues in the school of health science
Some ‘Official’ Accounts
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Theoretical Underpinning
Chickering & Gamson’s (1999) Good Practice in Undergraduate
Education
1. Encourages student-faculty contact
2. Encourages cooperation among students
3. Encourages active learning
4. Gives prompt feedback
5. Emphasizes time on task
6. Communicates high expectations
7. Respects diverse talents and ways of learning
Research Suggests….
Lots of positivity around use of Twitter in edu.
“Twitter helped students feel more comfortable
asking questions they may not be comfortable
with asking in class”.
Junco (2011)
Research Suggests….
Downfalls?
So we’ve seen examples of Twitter to support
customer services and teaching & learning.
Can you see any downfalls or cautions to using
Twitter?
Downfalls?
Students might expect 24/7 support
What about Professional Identity of students,
individual staff and corporate accounts?
Recognise?
Introduction to twitter - session for colleagues in the school of health science
Think…
Don’t be scared by the downfalls.
Just think about how you use Twitter and
present yourself/department.
http://www.liv.ac.uk/media/livacuk/corpcom
ms/pdf/social-media-guidelines.pdf
1. Attention
2. Filtering
3. Participation
4. Collaboration
5. Network know-how
(adapted from Rheingold 2012)
‘Information overload’ or ‘filter failure’?
How to Thrive Online
Let’s Take a Closer Look…
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Terminology
@mentions
Tweet directed at a
specific individual.
Retweet
RT Shares someone
else’s tweet with all
of your followers
Retweet
MT – Modified Tweet
Shares someone else’s tweet with changes to all of
your followers
#hashtags
The # symbol is used to mark keywords or topics in a tweet,
which are then used to categorise / search tweets.
Tips for starting on Twitter
Decide how you want to use Twitter
Personally? Professionally? Combination?
Follow people
You’ll be more informed about what’s happening.
People frequently follow you back.
Remember, Twitter is only one way
to develop an online identity
Demo
follow someone
new tweet
direct messages
discover
notifications
hashtags #meded

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Introduction to twitter - session for colleagues in the school of health science