Test And Targeting

Test & Targeting
Using Reedge Targeting Solutions
by Dennis van der Heijden – CEO Reedge Inc.

Try TryTry
Everything must be tested
Every test will lead to a better experience of website visitors.
Test: color, images, location of items, prices, special offers, shipping, etc.

A/B Testing

A: Original Price Page
From low-to-high pricing model
Apple is not using Reedge App, this is just an example!

B: Variation Price Page
From high-to-low pricing model

We Want Testing
Current code:<table class='pricetable' id='package'>
<tr>
<td class='off'></td>
<td class='populairHeader'>
<b class='populair'>Populairstepakket</b></td>
</tr> etc. etc.

Two ways to test: 1 - Selector
Using jQuery Selector table#package<table class=‘prizetable' id='package'>
<tr>
<td class='populairHeader'>
<b class='populair'>Populair pack</b></td>
</tr> etc. etc.
After pageload table is replaced with new item

Two ways to test: 2 - Zone
Replace code with zone
<script type="text/javascript">
if(typeof(REED)!="undefined")
REED.getZonesBanner(209);
</script>
Before pageload zone content is loaded

What does the software look like?

Result of Test
16.8% increase with variation A over B
Increase in revenue not in click-though rate!

MultiVariate Testing

MultiVariate Testing (MVT)
Every visitor has a goal
Find the intent and every page can be a landing page!
Work with every page to fulfill the intent of the visitor.

What is the Goal of the Visitor?
The truth: impossible to know for individual visitors!
Test on segments and see what works
That way, you can get close to the statistical intents of user groups
Repeat pattern on users with same behavior.

Testing, testing, testing
Pick a group and make segments in Reedge
Example of segments for testing
Users from US using Mac
Users visiting 2x per week, 2 pages minimum
New visitors came from Google.com and using Chrome and have language-setting Spanish.

Pick Top 12 Improvement Points
1-800-sale
1-Day Shipping
Toll freenumber+15%
Fast Shipping+35%
Testimonial+25%
Quality Content+5%
Use real picture+12%
Clear Return Policy+21%
Return Policy
Seals of Trust+5% / 8%
Simple Checkout+18%
BUY
No-Registration+5%
Physical Location+5%
About Us+5%
We are located at…
Privacy policy+5%
Our Privacy Policy
About Us

Combine Segments & Testing
Segment: US users with Mac &Change Testimonial image
Try Original and 2/3 variations

Why Use Reedge Multivariate Test
Easy Segmentation and Testing
Easy implementation of settings outside CMS
Change everything!
Find out what works…

Thank you!
Try Reedge App Beta for Freehttp://www.reedge.com
Dennis van der HeijdenCEO Reedge Inc.