MultiVariate TestingUsing Reedge Behavioral Targeting Appby Dennis van der Heijden – CEO Reedge Inc.

Included in this presentationWhy MultiVariate Testing?Want to try yourself sign-up for betawww.reedge.com

MultiVariate Testing (MVT)Every visitor has a goalFind the intent and every page can be a landing page!Work with every page to fulfill the intent of the visitor.

What is the Goal of the Visitor?The truth: impossible to know for individual visitors!Test on segments and see what worksThat way, you can get close to the statistical intents of user groupsRepeat pattern on users with same behavior.

Testing, testing, testingPick a group and make segments in ReedgeExample of segments for testingUsers from US using MacUsers visiting 2x per week, 2 pages minimumNew visitors came from Google.com and using Chrome and have language-setting Spanish.

Pick Top 12 Improvement Points1-800-sale1-Day ShippingToll freenumber+15% Fast Shipping+35% Testimonial+25% Quality Content+5% Use real picture+12% Clear Return Policy+21% Return PolicySeals of Trust+5% / 8% Simple Checkout+18% BUYNo-Registration+5%Physical Location+5% About Us+5%We are located at…Privacy policy+5% Our Privacy PolicyAbout Us

Combine Segments & TestingSegment: US users with Mac &Change Testimonial imageTry Original and 2/3 variations

websiteHow does Reedge Work?Header codezone replacement(before page load finishes)Check Project-IDCookie-foundPlace CookieLookup Location Using IPStore LocationRemove IP from Cacheand/orFooter codejQuery Selector replacement(after page load finishes)

Why Use Reedge Multivariate TestEasy Segmentation and TestingEasy implementation of settings outside CMSChange everything!Find out what works…

Thank you!Try Reedge App Beta for Freehttp://www.reedge.comDennis van der HeijdenCEO Reedge Inc.