Reedge: Increasing Service Level Using Behavioral Targeting

Increasing Service Level
Using Reedge Targeting Solutions
by Dennis van der Heijden – CEO Reedge Inc.

Show Solutions for Support
Analyze visitors in your support environment
Use segmentation and targeting
Offer alternative channels:
Online chat
Direct access call center

Apple iTunes Giftcard
When searching on a Apple.com for a way to open a account for one of the kidshttp://support.apple.com/kb/index?page=search&src=support_site.psp.search&locale=en_US&q=create%20account%20with%20giftcard
In URL are clues for search that Reedge can use to change content
Apple is not using Reedge App, this is just an example!

http://support.apple.com/kb/index?page=search&src=support_site.psp.search&locale=en_US&q=create%20account%20with%20giftcard

Create Segments in Reedge
Three Rules
Match supportsubdomain
In URL words“create account”
In URL “giftcard”

We Want Change!
Current code:<div id="managed-answer“> <imgsrc=http://images.apple.com/etc.jpg> <a href="index?page=answerlink&etc“>iTunes Store Support</a>
<div class="sidebar"> Get help with purchases and downloads, gift cards, sign-in/passwords, and more.
<a href="index?page=answerlink&etc">Read more</a>.</div>

Two ways to change: 1 - Selector
Using jQuery Selector div#managed-answser<div id="managed-answer“> <imgsrc=http://images.apple.com/etc.jpg> <a href="index?page=answerlink&etc“>iTunes Store Support</a>
<div class="sidebar"> Get help with purchases and downloads, gift cards, sign-in/passwords, and more.
<a href="index?page=answerlink&etc">Read more</a>.</div>
After pageload div is replaced with new item

Two ways to change: 2 - Zone
Replace code with zone
<script type="text/javascript">
if(typeof(REED)!="undefined")
REED.getZonesBanner(5);
</script>
Before pageload zone content is loaded

Result of Changes
You could enhance banner systems
Integrate behavioral targeting in support systems

Thank you!
Try Reedge App Beta for Freehttp://www.reedge.com
Dennis van der HeijdenCEO Reedge Inc.