Increasing Sales Using ReedgeUsing Behavioral Targeting Platformby Dennis van der Heijden – CEO Reedge Inc.

Included in this presentationHow to get close to your visitors’ needsA/B and Multivariate TestingGeotargetingBehavioral TargetingEmail / Newsletter IntergrationTry it for yourself. Sign up for the beta at www.reedge.com

Software & ServiceTell us what your goals are and we will help

Tell Us Your GoalsWe will look in your profile and make suggestionsYou can count on support from: USA Mexico India Romania

USA

Mexico

India

Romania

websiteHow does Reedge Work?Header codezone replacement(before page load finishes)Check Project-IDCookie-foundPlace CookieLookup Location SegmentationTestingTargetingChange Contentand/orFooter codejQuery Selector replacement(after page load finishes)

Newsletter/E-mail A/B-testsWe integrate with: Aweber, MailChimp, VerticalRespons, ConstantContact, Benchmark Email, iContent, MyNewsletter Builder, StreamSend, Campaigner, Jangomail, BigRespons and Campaign Monitor. And many more…

Match Newsletter ContentTesting images in newsletterUse same image on website for these usersTesting offer in newsletterUse same offer on website for these usersContinue the offer on the site, make every page landing page!

How to implement?Version AGive URL additionExample: &lp=1Reedge will pick up URLvariableOffers image on any page matching e-mailRemember visitor and offer same image in all week

How to implement?Version BGive URL additionExample: &lp=2Reedge will pick up URLvariableOffers image on any page matching e-mailRemember visitor and offer same image in all week

What can we change?Text from newsletter / email offerImagesColor changesRedirects based on URLPop-upJavascript inserts

Target By Location UsingAdserverOpenX/AdmanagerGeoTargetingPostal Code*, city, state, country and region are storedCall Specific ZoneCheck Project-IDCookie-foundPlace CookieCheck LocationCheck SegmentsCheck ActionsCheck TestModify Content* Postal Code not always available

MultiVariate Testing (MVT)Every visitor has a goalFind the intent and every page can be a landing page!Work with every page to fulfill the intent of the visitor.

What is the Goal of the Visitor?The truth: impossible to know for individual visitors!Test on segments and see what worksThat way, you can get close to the statistical intents of user groupsRepeat pattern on users with same behavior.

Testing, testing, testingPick a group and make segments in ReedgeExample of segments for testingUsers from US using MacUsers visiting 2x per week, 2 pages minimumNew visitors came from Google.com and using Chrome and have language-setting Spanish.

Pick Top 12 Improvement Points1-800-sale1-Day ShippingToll freenumber+15% Fast Shipping+35% Testimonial+25% Quality Content+5% Use real picture+12% Clear Return Policy+21% Return PolicySeals of Trust+5% / 8% Simple Checkout+18% BUYNo-Registration+5%Physical Location+5% About Us+5%We are located at…Privacy policy+5% Our Privacy PolicyAbout Us

Combine Segments & TestingSegment: US users with Mac &Change Testimonial imageTry Original and 2/3 variations

What happens using ReedgeJavascript code placed in headerJavascript code placed in footerwebsiteHeader codeFooter code

websiteWhat happens using ReedgeHeader codeCheck Project-IDCookie-foundorPlace CookieCheck SegmentsCheck ActionsCheck TestModify Contentzone replacement(before page load finishes)and/orFooter codejQuery Selector replacement(after page load finishes)

Two ways to use: 1 – jQuery SelectorUsing jQuery Selector table#package<table class=‘prizetable' id='package'> <tr> <td class='off'></td> <td class='off'></td> <td class='off'></td> <td class='populairHeader'> <b class='populair'>Populair pack</b></td> <td class='off'></td> </tr> etc. etc.After pageload table is replaced with new item

Two ways to use: 2 - ZonesReplace code with zone <script type="text/javascript"> if(typeof(REED)!="undefined")REED.getZonesBanner(209); </script> Before pageload zone content is loaded

Thank you!Try Reedge App Beta for Freehttp://www.reedge.comDennis van der HeijdenCEO Reedge Inc.