Geotargeting & Behavioral Targeting

Geotargeting
Using Reedge Behavioral Targeting App
by Dennis van der Heijden – CEO Reedge Inc.

Included in this presentation
Using Geotargeting with Reedge
Geotargeting without IP?
Try it for yourself. Sign up for the beta at www.reedge.com

Using Geotargeting
GeoTargeting
Postal Code*, city, state, country and region are stored
Check Project-ID
Cookie-foundPlace Cookie
Check Location
Check SegmentsCheck ActionsCheck TestModify Content
* Postal Code not always available

Where in App is Geotargeting?
In tab Visitor Data, making rules for:
Actions
Segments

website
What happens using Reedge
Header code
zone replacement(before page load finishes)
Check Project-ID
Cookie-foundPlace Cookie
Lookup Location Using IP
Store Location
Remove IP from Cache
and/or
Footer code
jQuery Selector replacement(after page load finishes)

Why Use Reedge Geotargeting
Easy Segmentation and Testing
Easy implementation of regional settings outside CMS
Strong Privacy Policy (no storing IP)

Thank you!
Try Reedge App Beta for Freehttp://www.reedge.com
Dennis van der HeijdenCEO Reedge Inc.