E Mail And Newsletter A/B Testing and Intergration on Website

E-mail & Newsletter Integration
Using Reedge Behavioral Targeting App with Newsletter service
by Dennis van der Heijden – CEO Reedge Inc.

Included in this presentation
How to Integrate Services
Aweber
Campaign Manager
MailChimp
Many more…
Want to try yourself sign-up for betawww.reedge.com

Newsletter/E-mail A/B-tests
Aweber, MailChimp, VerticalRespons, ConstantContact, Benchmark Email, iContent, MyNewsletter Builder, StreamSend, Campaigner, Jangomail, BigResponseand Campaign Monitor have testing tools.
Use them!

Aweber Integration?
Aweber Split Broadcast Test

MailChimp A/B Split Testing
Support A/B MailChimp Split Test

Campaign Monitor A/B Test
Powerful and easy tool in Campaign Monitor

What happens using Reedge
Javascript code placed in header
Javascript code placed in footer
website
headercode
footercode

website
What happens using Reedge
headercode
Check Project-ID
Cookie-foundorPlace Cookie
Check SegmentsCheck ActionsCheck TestModify Content
zone replacement(before page load finishes)
and/or
footercode
jQuery Selector replacement(after page load finishes)

Two ways to use: 1 – jQuery Selector
Using jQuery Selector table#package<table class=‘prizetable' id='package'>
<tr>
<td class='off'></td>
<td class='populairHeader'>
<b class='populair'>Populair pack</b></td>
</tr> etc. etc.
After pageload table is replaced with new item

Two ways to use: 2 - Zones
Replace code with zone
<script type="text/javascript">
if(typeof(REED)!="undefined")
REED.getZonesBanner(209);
</script>
Before pageload zone content is loaded

Trying A/B Newsletter Test
Source: Abtests.com http://www.abtests.com/test/25001/email-newsletter-for-demo-club

Match Newsletter Content
Testing images in newsletterUse same image on website for these users
Testing offer in newsletterUse same offer on website for these users
Continue the offer on the site, make every page landing page!

How to implement?
Version A
Give URL additionExample: &lp=1
Reedge will pick up URLvariable
Offers image on any page matching e-mail
Remember visitor and offer same image in all week

How to implement?
Version B
Give URL additionExample: &lp=2
Reedge will pick up URLvariable
Offers image on any page matching e-mail
Remember visitor and offer same image in all week

What can we change?
Text from newsletter / email offer
Images
Color changes
Redirects based on URL
Pop-up
Javascript inserts

Thank you!
Try Reedge App Beta for Freehttp://www.reedge.com
Dennis van der HeijdenCEO Reedge Inc.