Conversion Optimization

Conversion Optimization
The proof to improve conversion
by Dennis van der Heijden – CEO Reedge Inc.

Included in this presentation
How does behavioral targeting with Reedge work?
Some tips to increase conversion (with sources)
Want to try yourself sign-up for betawww.reedge.com

How does Reedge Work?
Behavioral targeting SaaS
Javascript code placed in header
Javascript code placed in footer
website
Header code
Footer code

website
What happens using Reedge
Header code
zone replacement(before page load finishes)
Check Project-ID
Cookie-foundPlace Cookie
Check SegmentsCheck ActionsCheck TestModify Content
and/or
Footer code
jQuery Selector replacement(after page load finishes)

Why Use Reedge
Easy Segmentation and Testing.
Test every change, not all changes work for youEven if they work for everyone else.

Tip 1: Privacy Policy
“Credibility indicators, testimonial, and privacy link reduced anxiety”
According to Marketing Experiments. Source: Study May 2009

Tip 2: Seals of Trust
Trust seals for privacy, security help source: geekestateblog
Expect increase of 5%-8% with seals

Tip 3: Testimonials
25% to 200% increase by using testimonialsSource: Marketing Experiments
Customer reviews are most powerful testimonial Source: MarketingSherpa Landing Page Handbook
Pick real images and expect 12.8% more conversion then stockphotossource Ann Holland

Tip 4: Delivery Time
Why Amazon has delivery time on every page?
Its super important for online ordering.
Increase 12%-20% with fast and visible delivery time source Proflowers.com vs 1800flowers.com Conversion Analysis

Thank you!
Try Reedge App Beta for Freehttp://www.reedge.com
Dennis van der HeijdenCEO Reedge Inc.