Behavioral Targeting in OpenX and Google Admanager

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    Behavioral Targeting in OpenX and Google Admanager - Presentation Transcript

    1. Optimize YourAd Server
      Behavioral Targeting in OpenX and Google Admanager
      by Dennis van der Heijden – CEO Reedge Inc.
    2. Included in this presentation
      How does Reedge works?
      Behavioral Targeting & Adserver
      Try it for yourself. Sign up for the betaat www.reedge.com
    3. Software & Service
      Tell us what your goals are and we will help
    4. Tell Us Your Goals
      We will look in your profile and make suggestions
      You can count on support from:
      • USA
      • Mexico
      • India
      • Romania
    5. website
      How does Reedge Work?
      Header code
      zone replacement(before page load finishes)
      Check Project-ID
      Cookie-foundPlace Cookie
      Lookup Location Segmentation
      Testing
      Targeting
      Change Content
      and/or
      Footer code
      jQuery Selector replacement(after page load finishes)
    6. What can we change?
      Text & HTML
      Images
      Color changes
      Redirects based on URL
      Pop-up
      Javascript inserts (used for OpenX and Google Admanager)
    7. Target By Location Using
      AdserverOpenX/Admanager
      GeoTargeting
      Postal Code*, city, state, country and region are stored
      Call Specific Zone
      Check Project-ID
      Cookie-foundPlace Cookie
      Check Location
      Check SegmentsCheck ActionsCheck TestModify Content
      * Postal Code not always available
    8. What happens using Reedge
      Javascript code placed in header
      Javascript code placed in footer
      website
      Header code
      Footer code
    9. website
      What happens using Reedge
      Header code
      Check Project-ID
      Cookie-foundorPlace Cookie
      Check SegmentsCheck ActionsCheck TestModify Content
      zone replacement(before page load finishes)
      and/or
      Footer code
      jQuery Selector replacement(after page load finishes)
    10. Two ways to use: 1 – jQuery Selector
      Using jQuery Selector table#package<table class=‘prizetable' id='package'>
      <tr>
      <td class='off'></td>
      <td class='off'></td>
      <td class='off'></td>
      <td class='populairHeader'>
      <b class='populair'>Populair pack</b></td>
      <td class='off'></td>
      </tr> etc. etc.
      After pageload table is replaced with new item
    11. Two ways to use: 2 - Zones
      Replace code with zone
      <script type="text/javascript">
      if(typeof(REED)!="undefined")
      REED.getZonesBanner(209);
      </script>
      Before pageload zone content is loaded
    12. website
      Header code
      zone replacement(before page load finishes)
      Check Project-ID
      Cookie-foundPlace Cookie
      Lookup Location Segmentation
      Testing
      Targeting
      Change Content
      and/or
      Footer code
      jQuery Selector replacement(after page load finishes)
      Javascript(zone/placement slot)
    13. OpenX & Reedge Integration
      Behavioral Targeting in OpenX(previously: phpAdsNew, Openads, Max Media Manager)
      Call Targeting Channel to retarget channels/zones
      Sell more ads
    14. OpenX & Reedge Integration
      Track users in your site categories
      Add them to a Reedge Segment and show them the channel/zone that fits them all over your site!
      See more targeted ads
    15. Google Admanager & Reedge
      Behavioral Targeting in Google Admanager
      Create Zones in Reedge and paste Slots/Placement-code from Google in there.
    16. Behavioral Targeting in Admanager
      Google Admanager can now be used for behavioral targeting
      Retarget ads in different locations based on user profile
      Extent the power of Google Admanager
    17. Thank you!
      Try Reedge App Beta for Freehttp://www.reedge.com
      Dennis van der HeijdenCEO Reedge Inc.

    + ReedgeReedge, 3 weeks ago

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