Behavioral Targeting in OpenX and Google Admanager

Optimize YourAd Server
Behavioral Targeting in OpenX and Google Admanager
by Dennis van der Heijden – CEO Reedge Inc.

Included in this presentation
How does Reedge works?
Behavioral Targeting & Adserver
Try it for yourself. Sign up for the betaat www.reedge.com

Software & Service
Tell us what your goals are and we will help

Tell Us Your Goals
We will look in your profile and make suggestions
You can count on support from:

USA
Mexico
India
Romania

website
How does Reedge Work?
Header code
zone replacement(before page load finishes)
Check Project-ID
Cookie-foundPlace Cookie
Lookup Location Segmentation
Testing
Targeting
Change Content
and/or
Footer code
jQuery Selector replacement(after page load finishes)

What can we change?
Text & HTML
Images
Color changes
Redirects based on URL
Pop-up
Javascript inserts (used for OpenX and Google Admanager)

Target By Location Using
AdserverOpenX/Admanager
GeoTargeting
Postal Code*, city, state, country and region are stored
Call Specific Zone
Check Project-ID
Check Location
Check SegmentsCheck ActionsCheck TestModify Content
* Postal Code not always available

What happens using Reedge
Javascript code placed in header
Javascript code placed in footer
website
Header code
Footer code

website
What happens using Reedge
Header code
Check Project-ID
Cookie-foundorPlace Cookie
Check SegmentsCheck ActionsCheck TestModify Content
and/or
Footer code

Two ways to use: 1 – jQuery Selector
Using jQuery Selector table#package<table class=‘prizetable' id='package'>
<tr>
<td class='off'></td>
<td class='populairHeader'>
<b class='populair'>Populair pack</b></td>
</tr> etc. etc.
After pageload table is replaced with new item

Two ways to use: 2 - Zones
Replace code with zone
<script type="text/javascript">
if(typeof(REED)!="undefined")
REED.getZonesBanner(209);
</script>
Before pageload zone content is loaded

website
Header code
Check Project-ID
Lookup Location Segmentation
Testing
Targeting
Change Content
and/or
Footer code
Javascript(zone/placement slot)

OpenX & Reedge Integration
Behavioral Targeting in OpenX(previously: phpAdsNew, Openads, Max Media Manager)
Call Targeting Channel to retarget channels/zones
Sell more ads

OpenX & Reedge Integration
Track users in your site categories
Add them to a Reedge Segment and show them the channel/zone that fits them all over your site!
See more targeted ads

Google Admanager & Reedge
Behavioral Targeting in Google Admanager
Create Zones in Reedge and paste Slots/Placement-code from Google in there.

Behavioral Targeting in Admanager
Google Admanager can now be used for behavioral targeting
Retarget ads in different locations based on user profile
Extent the power of Google Admanager

Thank you!
Try Reedge App Beta for Freehttp://www.reedge.com
Dennis van der HeijdenCEO Reedge Inc.