Behavioral Targeting

Behavioral Targeting Platform
Using Reedge Targeting Solutions
by Dennis van der Heijden – CEO Reedge Inc.

What happens using Reedge
Javascript code placed in header
Javascript code placed in footer
website
Header code
Footer code

website
What happens using Reedge
Header code
Check Project-ID
Cookie-foundorPlace Cookie
Check SegmentsCheck ActionsCheck TestModify Content
zone replacement(before page load finishes)
and/or
Footer code
jQuery Selector replacement(after page load finishes)

Two ways to use: 1 – jQuery Selector
Using jQuery Selector table#package<table class=‘prizetable' id='package'>
<tr>
<td class='off'></td>
<td class='populairHeader'>
<b class='populair'>Populair pack</b></td>
</tr> etc. etc.
After pageload table is replaced with new item

Two ways to use: 2 - Zones
Replace code with zone
<script type="text/javascript">
if(typeof(REED)!="undefined")
REED.getZonesBanner(209);
</script>
Before pageload zone content is loaded

What about privacy?
Cookie is set per client (not used in large ad-networks)
Reedge does not store IP’s in databases
All data is destroyed after 12 months
Opt-out per site or for all Reedge clients at once

Why Use Reedge?
Test to increase conversion
Easy to use
No site modifications needed
Runs with every content management system
Apple is not using Reedge App, this is just an example!

Thank you!
Try Reedge App Beta for Freehttp://www.reedge.com
Dennis van der HeijdenCEO Reedge Inc.