Ab Testing on Reedge

A/B Testing
Using Reedge Targeting Solutions
by Dennis van der Heijden – CEO Reedge Inc.

Try TryTry
Everything must be tested
Every test will lead to a better experience for website visitors.
Test: color, images, location of items, prices, special offers, shipping, etc.

A: Original Price Page
From low-to-high pricing model
Apple is not using Reedge App, this is just an example!

B: Variation Price Page
From high-to-low pricing model

We Want Testing
Current code:<table class='pricetable' id='package'>
<tr>
<td class='off'></td>
<td class='populairHeader'>
<b class='populair'>Populairstepakket</b></td>
</tr> etc. etc.

Two ways to test: 1 - Selector
Using jQuery Selector table#package<table class=‘prizetable' id='package'>
<tr>
<td class='populairHeader'>
<b class='populair'>Populair pack</b></td>
</tr> etc. etc.
After pageload table is replaced with new item

Two ways to test: 2 - Zone
Replace code with zone
<script type="text/javascript">
if(typeof(REED)!="undefined")
REED.getZonesBanner(209);
</script>
Before pageload zone content is loaded

What does the software look like?

Result of Test
16.8% increase with variation A over B
Increase in revenue not in click-though rate!

Thank you!
Try Reedge App Beta for Freehttp://www.reedge.com
Dennis van der HeijdenCEO Reedge Inc.