Monterey gourmet products and competition

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Monterey gourmet products and competition

  1. 1. MGF Products
  2. 2. 4 Brands <ul><li>1. Cibo Naturals: </li></ul><ul><li>-specializes in pestos, spreadable cheeses, bean dips and toppings </li></ul><ul><li>2. Emerald Valley: </li></ul><ul><li>-concentrates on salsas, bean dips and hummus. </li></ul><ul><li>3. Sonoma Cheeses </li></ul><ul><li>4. Monterey Pasta </li></ul>
  3. 3. Monterey Pasta <ul><li>grossing sales of nearly one-hundred million dollars in 2006 and sold in more than eleven-thousand supermarkets and club stores </li></ul>
  4. 4. Consumer Trends <ul><li>Organic Products </li></ul><ul><li>Whole Wheat Products </li></ul>
  5. 5. DATE: 07 Aug 2007 By successfully marketing an extensive line of pastas and cheeses, frozen entrees, refrigerated soups and grilled wraps to major chains like Wal-Mart, Costco an Albertson’s, the company has enjoyed a steady clip of growth that has taken revenues to $94.3 million last year from $62.5 million in 2004.
  6. 6. Recipes Online <ul><li>Butternut Squash Ravioli with Brown Sugar Walnut Sage Butter </li></ul><ul><li>16 oz Monterey Pasta Company Butternut Squash Ravioli – Cooked per package directions 3/4 cup walnut pieces 2 tablespoons butter 1/4 cup brown sugar (packed) 3/4 teaspoon salt Pinch cayenne pepper 1 tablespoon chopped fresh sage or ≤ teaspoon dried rubbed sage 2 tablespoons cream </li></ul><ul><li>Prepare pasta as directed.  </li></ul><ul><li>While pasta cooks, start  the sauce. Have all ingredients together as this comes together quickly </li></ul><ul><li>Using a large wide sauce pan or skillet, toast walnuts on medium heat until just fragrant and beginning to color.   </li></ul><ul><li>Reduce heat to low, add butter and stir.  </li></ul><ul><li>Add brown sugar, salt, cayenne and sage.   </li></ul><ul><li>Stir until butter is completely melted.   </li></ul><ul><li>Whisk in cream, add cooked ravioli and enjoy. </li></ul>
  7. 7. Emerald Valley <ul><li>Mild to hot salsa, green salsa, mango salsa. </li></ul><ul><li>Three-bean dip </li></ul><ul><li>Black bean dip </li></ul><ul><li>Roasted Sweet Red Pepper Hummus </li></ul><ul><li>Greek Olive and Garlic Hummus </li></ul><ul><li>Smoked Jalapeno and Garlic Hummus </li></ul><ul><li>Spinach and Feta Hummus </li></ul><ul><li>Traditional Hummus </li></ul>
  8. 8. Sonoma Cheeses <ul><li>most popular: pepper jack, garlic jack, Mediterranean jack and pesto jack </li></ul><ul><li>6 or 8 oz. bricks, or 8 oz. resealable bags that contain cubed pieces </li></ul>
  9. 9. Cibo Naturals <ul><li>Specializes in pestos, spreadable cheeses, bean dips and toppings </li></ul>
  10. 10. Top Competitors <ul><li>Kraft Foods </li></ul><ul><li>Nestle </li></ul><ul><li>Armanino Foods </li></ul><ul><li>Acquired brand names </li></ul><ul><li>Prepared Food Market </li></ul><ul><li>Responding to Demand and health trends </li></ul>Strategies:

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