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MGF Products<br />
4 Brands<br />1.  Cibo Naturals:<br />	-specializes in pestos, spreadable cheeses, bean dips and toppings <br />2. Emerald...
Monterey Pasta<br /><ul><li>grossing sales of nearly one-hundred million dollars in 2006 and sold in more than eleven-thou...
DATE: 07 Aug 2007  By successfully marketing an extensive line of pastas and cheeses, frozen entrees, refrigerated soups a...
Recipes Online<br />Butternut Squash Ravioli with Brown Sugar Walnut Sage Butter<br />16 oz Monterey Pasta Company Buttern...
Emerald Valley<br /><ul><li>Mild to hot salsa, green salsa, mango salsa.
Three-bean dip
Black bean dip
Roasted Sweet Red Pepper Hummus
Greek Olive and Garlic Hummus
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Monterey gourmet foods products and competition

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I was assigned to do a Business Profile on Monterey Gourmet Foods while in college. My topics to cover were products and competition.

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Transcript of "Monterey gourmet foods products and competition"

  1. 1. MGF Products<br />
  2. 2. 4 Brands<br />1. Cibo Naturals:<br /> -specializes in pestos, spreadable cheeses, bean dips and toppings <br />2. Emerald Valley:<br /> -concentrates on salsas, bean dips and hummus.<br />3. Sonoma Cheeses<br />4. Monterey Pasta<br />
  3. 3. Monterey Pasta<br /><ul><li>grossing sales of nearly one-hundred million dollars in 2006 and sold in more than eleven-thousand supermarkets and club stores</li></li></ul><li>Consumer Trends<br />Organic Products<br />Whole Wheat Products<br />
  4. 4. DATE: 07 Aug 2007 By successfully marketing an extensive line of pastas and cheeses, frozen entrees, refrigerated soups and grilled wraps to major chains like Wal-Mart, Costco an Albertson’s, the company has enjoyed a steady clip of growth that has taken revenues to $94.3 million last year from $62.5 million in 2004.<br />
  5. 5. Recipes Online<br />Butternut Squash Ravioli with Brown Sugar Walnut Sage Butter<br />16 oz Monterey Pasta Company Butternut Squash Ravioli – Cooked per package directions3/4 cup walnut pieces2 tablespoons butter1/4 cup brown sugar (packed)3/4 teaspoon salt Pinch cayenne pepper1 tablespoon chopped fresh sage or ≤ teaspoon dried rubbed sage2 tablespoons cream<br />Prepare pasta as directed. <br />While pasta cooks, start  the sauce. Have all ingredients together as this comes together quickly<br />Using a large wide sauce pan or skillet, toast walnuts on medium heat until just fragrant and beginning to color.  <br />Reduce heat to low, add butter and stir. <br />Add brown sugar, salt, cayenne and sage.  <br />Stir until butter is completely melted.  <br />Whisk in cream, add cooked ravioli and enjoy.<br />
  6. 6. Emerald Valley<br /><ul><li>Mild to hot salsa, green salsa, mango salsa.
  7. 7. Three-bean dip
  8. 8. Black bean dip
  9. 9. Roasted Sweet Red Pepper Hummus
  10. 10. Greek Olive and Garlic Hummus
  11. 11. Smoked Jalapeno and Garlic Hummus
  12. 12. Spinach and Feta Hummus
  13. 13. Traditional Hummus</li></li></ul><li>Sonoma Cheeses<br /><ul><li>most popular: pepper jack, garlic jack, Mediterranean jack and pesto jack
  14. 14. 6 or 8 oz. bricks, or 8 oz. resealable bags that contain cubed pieces</li></li></ul><li>Cibo Naturals<br /><ul><li>Specializes in pestos, spreadable cheeses, bean dips and toppings </li></li></ul><li>Top Competitors<br />Kraft Foods<br /><ul><li>Nestle
  15. 15. Armanino Foods </li></ul>Acquired brand names<br />Prepared Food Market<br />Responding to Demand and health trends<br />Strategies:<br />
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