Red why mobile app 26b market

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Red why mobile app 26b market

  1. 1. First Step towards 26 Billion dollar market An initiative of RedWhy.com “Think Future” Series Pramod Kumar M Facebook.com/pramod.kumarm.7 pramodm@redwhy.com Friday, 25 October 13 Ganesh H S Facebook.com/ganeshhs ganesh@redwhy.com
  2. 2. About the speaker Pramod kumar M currently works as Android Mentor at Redwhy, and Mobile app developer at IdeaCarve Technologies Pvt Ltd. He has experience developing android applications. Prior to this, he has worked on Mantri Signature Application for customers Mantri Builders, Legacy Builders. He has hands on experience in developing application integrating social media plugins like facebook , twitter etc... He holds a Master degree in Computer Science (MCA) from Dayananda Sagar College of Engineering. Friday, 25 October 13
  3. 3. About the speaker Ganesh is a serial entrepreneur. He serves as Founder & CEO of RedWhy, FilmySphere, IdeaCarve. Prior to this, he has worked with Yahoo! Software Development, Bangalore as a Senior Software and Local Security engineer. Ganesh has worked in the areas of High Scalable Web Architecture, Web Analytics, Enterprise Search Engine, Search Engine Optimization, Website Performance, Website Security, and also on developing Customized CRM, ERP and CMS web applications. He holds a Bachelor's degree in Computer Science and Engineering from University B.D.T College of Engineering Friday, 25 October 13
  4. 4. Share of digital media time spent Smartphones have hit the mainstream in the U.S., with 54 percent of the mobile audience using smartphones.  Digital media landscape is already well transition with 63% Desktop, 37% mobile users (smart phones and tablets). one in three minutes spent online is now spent beyond the PC. Friday, 25 October 13
  5. 5. India DIGITAL Future in focus source: comscore.com Friday, 25 October 13
  6. 6. India DIGITAL Future in focus source: comscore.com Friday, 25 October 13
  7. 7. Mobile App Market Share Friday, 25 October 13
  8. 8. Mobile App Downloads Friday, 25 October 13
  9. 9. Mobile App Revenue Mobile App Store revenue stats and prediction Paid Apps, In-app purchases, Advertising Friday, 25 October 13
  10. 10. Mobile App Revenue - Geo targeted Push notification Push notifications let your application notify a user of new messages or events even when the user is not actively using your application. FilmySphere.com: We use push notification messages to inform fans about the movies of their favorite celebrities they are following. News portals - Eg: NDTV sends frequent push notifications of latest news. Friday, 25 October 13
  11. 11. Mobile App Revenue- Paid Apps In-app purchases are digital goods which, when bought from within an app, often either unlock new features, enable the user to skip mundane tasks or provide additional content. Friday, 25 October 13
  12. 12. Mobile App Revenue - In App Purchase In-app purchases are digital goods which, when bought from within an app, often either unlock new features, enable the user to skip mundane tasks or provide additional content. Friday, 25 October 13
  13. 13. Mobile App Revenue - Ads In-app advertising is becoming one of the most proven business models to generate direct revenue from mobile app. Friday, 25 October 13
  14. 14. Capital raised by companies tagged mobile There are 2,044 companies tagged `mobile`; raised $22.9B from 5,937 investors Mobile tag includes cumulative value of iPhone, iOS, Andriod etc tags. Source: http://buzzsparks.org/analytics/tag/mobile http://crunchbase.com Friday, 25 October 13
  15. 15. Design App - Buyer utility map Source: Blue Ocean Startegy Buyer utility map helps to think from a demand perspective. It outlines all the levers companies can pull to deliver utility to buyers as well as the different experiences buyers can have a product or service Friday, 25 October 13
  16. 16. Diffusion of Innovations Source: http://en.wikipedia.org/wiki/Diffusion_of_innovations Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Friday, 25 October 13
  17. 17. connect with us Email: info@redwhy.com Facebook: facebook.com/redwhy Website: http://redwhy.com #377/6, 1st floor, 4th main, 8th cross, P.J Extension, Davangere-577002 Phone: +91 (8192) 252545 Mobile: +91-9620222208 Friday, 25 October 13

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