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Information Architecture: The Once and Future King

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A tour through the past, present and possible future of information architecture in the web industry. How it needs to change to accommodate the rise of user experience design, and five ways IA more …

A tour through the past, present and possible future of information architecture in the web industry. How it needs to change to accommodate the rise of user experience design, and five ways IA more than any other UX craft will change businesses.

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  • 1. A MINIMUM VIABLE PRESENTATION FOR CITY UNIVERSITY INFORMATION ARCHITECTURE:THE ONCE AND FUTURE KING @MIKEATHERTON
  • 2. THE RETURN OF THE IAI: A NEW HOPE @MIKEATHERTON
  • 3. In the beginning, was the library.
  • 4. The origins of IA hold true today.
  • 5. IA for the growing organism of the web.
  • 6. We classified things onto digital shelves.
  • 7. UX arrived as a wayto unify disciplines.
  • 8. Other tribes stole our land.
  • 9. DTDT Defining the damn thingWe grumbled amongst ourselves as to what the craft should be.
  • 10. “There are no information architects.There are no interaction designers.There are only, and only ever havebeen, user experience designers.”JESSIE JAMES GARRETT – The Memphis Plenary
  • 11. The rise of UX and the fall of information architecture.
  • 12. What should a UX designer be good at? The Spectrum of UX. iA Inc.
  • 13. The IA conference becomes a UX conference.
  • 14. THE RETURN OF THE IAII: UX STRIKES BACK @MIKEATHERTON
  • 15. 50 MILLION USERS 50 years 10 years 5 years 6 months 50 days Our appetite for products is speeding up.
  • 16. TECHNOLOGY LIFECYCLE Beyond function lies the quality of experience. Experience wars Feature wars Pure function Don Norman, The Invisible Computer, 1998
  • 17. Popular wisdom divides roles between designers and developers.
  • 18. Meanwhile, what did IAs have to work on?
  • 19. Wait, now we have to be psychologists?
  • 20. Yikes. No more big upfront design :(
  • 21. Uh-oh. No more wireframes either!
  • 22. INFORMATION ARCHITECTURE IS A JOBUX IS A MISSION ... and both are evolving.
  • 23. This is the company I work for.We make software for big business.
  • 24. People use Huddle to store documents, manage tasks, and talk to colleagues.
  • 25. We strive always to make things SIMPLERSimple, Intuitive, Magical, Personal, Loved, Everywhere, ResponsiveI evangelised to Huddle on the value of experience...
  • 26. Changing the IA transforms the product experience.
  • 27. PRODUCT MISSION To put the business intelligence you need in front of you, when you need it.This mission drives the IA model.
  • 28. THE RETURN OF THE IAIII: RETURN OF THE IA @MIKEATHERTON
  • 29. The IA is back, with a new role and some important responsibilities.
  • 30. Respect neighbouring disciplineswhile maintaining your distinct role.
  • 31. Respect the graph, not the hierarchy.
  • 32. Respect the one web.
  • 33. Respect code.
  • 34. Respect the mission, not the tactics.
  • 35. THE RETURN OF THE IAIV: FIVE WAYS THE IA WILL TRANSFORM BUSINESS @MIKEATHERTON
  • 36. Defining product strategy.
  • 37. Being the real SEO and social media expert.
  • 38. Making sense of Big Data.
  • 39. bbc.co.uk/nature/life/Giant_Panda/news bbc.co.uk/nature/life/Giant_Panda/soundsbbc.co.uk/nature/life/Giant_PandaDesigning for services, not just products. bbc.co.uk/programmes/p00chptr
  • 40. Understanding Information Architecture by Peter Morville Building bridges.
  • 41. Product strategy SEO Big data Services Bridge building How will you architect the future?
  • 42. THANKS!Say hello.@mikeathertonreduxd.comslideshare.net/reduxd