“ There are no days in life so memorable as those which vibrate to some stroke of the imagination.” - Ralph Waldo Emerson

Creating Magic Kingdoms Mike Atherton, RedUXD lessons from Disney’s Imagineers 9

emotional engagement

“ Our greatest asset was ignorance. We didn't know we could fail.” Marty Sklar, Imagineer

If you can dream it, you can do it. Q: How many Imagineers does it take to change a light bulb? A: Does it have to be a light bulb? LESSON ONE

Get them excited. “ The best way to get started is to stop talking and start doing!” - Walt Disney LESSON TWO

Build a creative culture. “ Imagineering is a mixture of free-thinking and sheer lunacy.” - Michael Eisner LESSON THREE

Tell stories. “ We don’t build roller-coasters or log flume rides. We tell stories.” - Tom Fitzgerald LESSON FOUR

Never break the spell. “ Disneyland is the star, everything else is in the supporting role.” - Walt Disney LESSON FIVE

Have attitude. “ All our dreams can come true, if we have the courage to pursue them.” - Walt Disney LESSON SIX

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Play your own game. “ You don’t build it for yourself. You know what the people want and you build it for them.” - Walt Disney LESSON SEVEN

Accept change. “ I do not like to repeat successes, I like to go on to other things. ” - Walt Disney LESSON EIGHT

“ We were stupid and naive, which turned out to be a wonderful thing.” Caterina Fake, co-founder of Flickr

Look to the future. “ My nightmare is that one day no-one shows up.” - Walt Disney LESSON NINE

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“ Those are my principles. If you don’t like them, I have more.” - Groucho Marx IN CLOSING

persistent storage business logic page and interaction logic markup visual design

Dream Believe Dare Do

Dream

Believe

Dare

Do

[email_address] Thanks to the Imagineers, the members of Flickr, Daveweb.com, Leigh Dodds and everyone else for the use of images throughout this presentation. Its easier to ask for forgiveness than permission. s