My workshop for @UXBristol 2014. Branding is not about making the logo bigger. Brand is what people say about you when you're not in the room. It’s an idea that you stand for, made real by what you do, and expressed through your personality. By expressing your unique, authentic and relevant vision, values, and voice, you can make your product stand out from the crowd.
This workshop uses exercises to explore defining a core purpose for a brand, understanding core values, and writing in a voice that’s true to your personality.
See the writeup of the session at: http://2014.uxbristol.org.uk/summary-brand-building-basics-vision-values-voice/
I offer an expanded 2-day version of this workshop for businesses looking to understand their brand and market positioning. Mail me: michael AT bigtrak DOT com.