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Trigger Creative "brand your band" workshop slides
 

Trigger Creative "brand your band" workshop slides

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A workshop made at Trigger Creative by yours truely, Niclas “Deeped” Strandh and Jesper Wallerborg Almerud. good times. Read more about it here: ...

A workshop made at Trigger Creative by yours truely, Niclas “Deeped” Strandh and Jesper Wallerborg Almerud. good times. Read more about it here: http://henrietteweber.com/2013/07/04/trigger-creative-brand-your-band/#.UdUz_z5HC-E

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    Trigger Creative "brand your band" workshop slides Trigger Creative "brand your band" workshop slides Presentation Transcript

    • #triggercreative t: @henrietteweber m:henriette@toothlesstiger.com www: henrietteweber.com t: @deeped m:deeped@unitedpower.se www: digitalpr.se t: @entapir m:jesper.wallerborg@confetti.se www: confetti.se
    • POWER SLIDE BONANZA
    • we have to create 20 bad ideas 75 minutes! bit.ly/bad-idea-form #badideagood
    • Rockb(r)andism
    • lesson 1:Why should we be a part of your crowd?
    • Personal Present Passionate Cool Authentic Trustworthy Remarkable Involving and with a purpose
    • BRAND is a PROMISE fulfilled
    • BRAND is a PROMISE fulfilledBRAND is a PROMISE fulfilled SOCIAL RELATIONSHIP to be fulfilled
    • BRAND PURPOSE PASSION & DRIVERS REASON OF EXISTENCE ETHICAL STANCE SOCIAL INTENTION
    • BRAND PURPOSE PASSION & DRIVERS REASON OF EXISTENCE ETHICAL STANCE SOCIAL INTENTION It’s rock’n’roll BABY
    • POWER SLIDE EXERCISE#1 bit.ly/bad-idea-form #badideagood
    • lesson 2: the drummer ain’t the bassist - baby.
    • 8 zetabytes in 2015
    • 8 zetabytes in 2015
    • 8 zetabytes in 2015
    • OWNED
    • OWNED BOUGHT
    • OWNED BOUGHT EARNED
    • OWNED BOUGHTEARNED
    • EVERY CORP A MEDIA Co.
    • EVERY Fan A MEDIA
    • 90% of word of mouth happens offline. which means that 10 % is happening online and we can measure everything online! -what are you waiting for ?
    • ROCKBAND
    • POWER SLIDE EXERCISE#2
    • how are companies responding to this ?
    • you don’t have to be like Bono to make a difference as a brand/band
    • It’s communication, not marketing Do it yourself Keep costs down Don’t be afraid Improvise It has to be simple and visual Tell stories Ensure the organisation is behind it No mass distribution Build on what you have done
    • It’s communication, not marketing Do it yourself Keep costs down Don’t be afraid Improvise It has to be simple and visual Tell stories Ensure the organisation is behind it No mass distribution Build on what you have done
    • It’s communication, not marketing Do it yourself Keep costs down Don’t be afraid Improvise It has to be simple and visual Tell stories Ensure the organisation is behind it No mass distribution Build on what you have done
    • It’s communication, not marketing Do it yourself Keep costs down Don’t be afraid Improvise It has to be simple and visual Tell stories Ensure the organisation is behind it No mass distribution Build on what you have done
    • OK GO $25 Y O NO? -backyard -camera who will film - lots of practice(?) -Handin out dvd's @ concerts
    • OK GO $25 Y O NO? -backyard -camera who will film - lots of practice(?) -Handin out dvd's @ concerts
    • POWER SLIDE EXERCISE#3 bit.ly/bad-idea-form #badideagood
    • show us who you really are
    • Reinvent your brand ”My drive in life is from this horrible fear of being mediocre.”
    • Storytelling and Storyliving
    • 1 story, 50 updates, 8 blogposts 30 different ancles 3 pressreleases...
    • text/image/video/sound travels differently...
    • absolute minimum: text + image
    • POWER SLIDE EXERCISE#4 bit.ly/bad-idea-form #badideagood
    • 3,2,1 camera go! 1. give your phone to the person next to you (slide in your business card while you’re at it) 2. have them record you telling the best story from your business 4. take a picture of both of you guys together 3. take the persons phone and make her do the same (remember to give the phone back in the end ok ?)
    • Involvement, tribe-building + brand activists (ambassadeurs):
    • Make them believe in something bigger than you
    • Speak in manifestos
    • give more and give back
    • Personal present passionate Something catchy Cool Authentic Trustworthy Remarkable Involving
    • t: @henrietteweber m:henriette@toothlesstiger.com www: henrietteweber.com Thank you! t: @deeped m:deeped@unitedpower.se www: digitalpr.se t: @entapir m:jesper.wallerborg@confetti.se www: confetti.se