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Enjoy the chaos
  Henriette Weber Andersen, Li08
What’s vital for
businesses and marketing
       these days?
We are a part of...




...the “silent revolution”
As part of the silent revolution
   I am battling emptyness




Just like Bastian and Atreyu did in “the never ending story”
e normal business
    approach

 e business of busines is business


    Does it make sense anymore ?
So where’s the chaos ?
Everyting is changing...




Marketing is changing too
What are the companies
      afraid of ?
Face the anarchy
Enjoy the chaos
As revolutionaries...




....We want conversation first
(Businesses are the other way
          around)
We want a relationship
Preferably 1 on 1
You want a piece of me?




Meet me where I am on my
        premises
No noise ! - please
(No noise = effective
marketing)



 Marketing as natural
 presence
e internet is
surroundings without a
center
e consumer
                   capitalism has
                   already won !

now go do something radically and utterly ...
ank you
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Enjoy The Chaos

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Transcript of "Enjoy The Chaos"

  1. 1. Enjoy the chaos Henriette Weber Andersen, Li08
  2. 2. What’s vital for businesses and marketing these days?
  3. 3. We are a part of... ...the “silent revolution”
  4. 4. As part of the silent revolution I am battling emptyness Just like Bastian and Atreyu did in “the never ending story”
  5. 5. e normal business approach e business of busines is business Does it make sense anymore ?
  6. 6. So where’s the chaos ?
  7. 7. Everyting is changing... Marketing is changing too
  8. 8. What are the companies afraid of ?
  9. 9. Face the anarchy
  10. 10. Enjoy the chaos
  11. 11. As revolutionaries... ....We want conversation first
  12. 12. (Businesses are the other way around)
  13. 13. We want a relationship
  14. 14. Preferably 1 on 1
  15. 15. You want a piece of me? Meet me where I am on my premises
  16. 16. No noise ! - please
  17. 17. (No noise = effective marketing) Marketing as natural presence
  18. 18. e internet is surroundings without a center
  19. 19. e consumer capitalism has already won ! now go do something radically and utterly different !
  20. 20. ank you
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