Location Based Marketing & Social Media
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Location Based Marketing & Social Media



A short overview given to some non-profit and small business folks on social media and the use of location based services in marketing to drive foot traffic.

A short overview given to some non-profit and small business folks on social media and the use of location based services in marketing to drive foot traffic.



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    Location Based Marketing & Social Media Location Based Marketing & Social Media Presentation Transcript

    • Evolution of Social Media & Am I an addict?Or is my parents investment paying off? Shane Lennon @VirtualCMO
    • My Social Media Profiles shane lennon > @VirtualCMO + @redshaneIf lost access Support my life Utility from Testing but > Old DormantGo into time to time –Meltdown Makes life easier I have another 50 on the web plus about 100 more on my iPhone
    • h"p://www.youtube.com/watch?v=lFZ0z5Fm-­‐Ng&feature=player_embedded#!    
    •  2000    2004    2007    2010                                                                                                                                                                                     Share photos,  Share what Share where  Share ideas  updates you’re doing  you are
    • • What’s causing this change in social media?       GPS-Enabled Smartphones
    • Smartphone Affordability
    • Smartphone popularization 2004 2010
    • Smartphone usage to exceed  flip phone in 2011
    • What is a Check-In?
    • Check-ins are social location  broadcasting and sharing
    • Check-ins connect friends and  venues
    • How to Check-In
    • Download a check-in application  to your smartphone
    • What applications (location-based  services) offer check-ins?
    • Check-in at restaurants, stores
    • Share check-ins on Twitter,  Facebook
    • Meet friends
    • Discover new venues
    • Earn badges
    • Become the mayor Foursquare Mayor: Customer with the most days checked into your venue over the last 60 days
    • Redeem Check-In Specials
    • Why check-in?        üSocializeüEarn badges; Become the mayorüReceive offers
    • Location-BasedMarketing Overview
    • Check-Ins for Business Check-Ins Are: Customer Visits       Free Advertising     Customer Data    
    • Why do check-ins matter?                              5 million users          + 150,000 new users aweek      Facebook opens2,500 media mentions check-ins to 500weekly million members
    • Brands marketing through  location-based services Restaurants Retailers
    • What is location-based marketing? Location enable marketers to target customers  according to real preferences at the right time
    • Goals of location-based  marketing+ Repeat customer visits+ New customer visits+ Word of mouth awareness+ Smarter marketing
    • Location-based marketing is  data and insights• Where your customers are• Where else do they visit• How many friends they have• Who they are (demographics)
    • Can you harness location data?
    • In other words … Timeliness + Personalization Customer Loyalty + Word of Mouth Marketing
    • What location-based marketing is not
    • 5 Tips for Starting WithLocation-Based Marketing
    • 1. Claim venues and offerspecials to nearby customers
    • 2. Deliver timely, relevant   messages to customersMessage customers whenthey check in  • Goodwill• Promotional / Bounce backs• SMS/Email/TwitterBenefits• Affinity• Future visits• Retweets / Awareness
    • 3. Automate personalized   marketingBased on check-ins,    Examples  create personalized      messages for:   Send thank you messages and   special rewards to best   customers (that must be shared     – buy one get one free)  • Frequent customers         If a customer hasn’t visited in• New customers   last 60 days, automatically send coupon or offer.• Lapsed customers
    • 4. Identify your potential customersMarket to potential customers that visit competitors’ locations
    • 5. Measure. Rinse. Repeat.
    • Bonus: Incorporate location data in  other marketing effortsSend the right offers to the right people based on their check-in history
    • Thank you to the guysat www.placepunch.com forallowing me to use some oftheir slides and information –now for 2 slides on PlacePunchCheck them out!
    • PlacePunch connects your brand to  customers through location check-ins Your Brand
    • PlacePunch enables marketers to: ü Build check-in loyalty programs     ü Send timely, relevant messages     ü Build email list ü Learn about customerswww.placepunch.com