Location Based Marketing & Social Media
Upcoming SlideShare
Loading in...5
×
 

Location Based Marketing & Social Media

on

  • 688 views

A short overview given to some non-profit and small business folks on social media and the use of location based services in marketing to drive foot traffic.

A short overview given to some non-profit and small business folks on social media and the use of location based services in marketing to drive foot traffic.

Statistics

Views

Total Views
688
Views on SlideShare
647
Embed Views
41

Actions

Likes
0
Downloads
3
Comments
0

2 Embeds 41

http://paper.li 29
http://www.linkedin.com 12

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Location Based Marketing & Social Media Location Based Marketing & Social Media Presentation Transcript

  • Evolution of Social Media & Am I an addict?Or is my parents investment paying off? Shane Lennon @VirtualCMO
  • My Social Media Profiles shane lennon > @VirtualCMO + @redshaneIf lost access Support my life Utility from Testing but > Old DormantGo into time to time –Meltdown Makes life easier I have another 50 on the web plus about 100 more on my iPhone
  • h"p://www.youtube.com/watch?v=lFZ0z5Fm-­‐Ng&feature=player_embedded#!     View slide
  •  2000    2004    2007    2010                                                                                                                                                                                     Share photos,  Share what Share where  Share ideas  updates you’re doing  you are View slide
  • • What’s causing this change in social media?       GPS-Enabled Smartphones
  • Smartphone Affordability
  • Smartphone popularization 2004 2010
  • Smartphone usage to exceed  flip phone in 2011
  • What is a Check-In?
  • Check-ins are social location  broadcasting and sharing
  • Check-ins connect friends and  venues
  • How to Check-In
  • Download a check-in application  to your smartphone
  • What applications (location-based  services) offer check-ins?
  • Check-in at restaurants, stores
  • Share check-ins on Twitter,  Facebook
  • Meet friends
  • Discover new venues
  • Earn badges
  • Become the mayor Foursquare Mayor: Customer with the most days checked into your venue over the last 60 days
  • Redeem Check-In Specials
  • Why check-in?        üSocializeüEarn badges; Become the mayorüReceive offers
  • Location-BasedMarketing Overview
  • Check-Ins for Business Check-Ins Are: Customer Visits       Free Advertising     Customer Data    
  • Why do check-ins matter?                              5 million users          + 150,000 new users aweek      Facebook opens2,500 media mentions check-ins to 500weekly million members
  • Brands marketing through  location-based services Restaurants Retailers
  • What is location-based marketing? Location enable marketers to target customers  according to real preferences at the right time
  • Goals of location-based  marketing+ Repeat customer visits+ New customer visits+ Word of mouth awareness+ Smarter marketing
  • Location-based marketing is  data and insights• Where your customers are• Where else do they visit• How many friends they have• Who they are (demographics)
  • Can you harness location data?
  • In other words … Timeliness + Personalization Customer Loyalty + Word of Mouth Marketing
  • What location-based marketing is not
  • 5 Tips for Starting WithLocation-Based Marketing
  • 1. Claim venues and offerspecials to nearby customers
  • 2. Deliver timely, relevant   messages to customersMessage customers whenthey check in  • Goodwill• Promotional / Bounce backs• SMS/Email/TwitterBenefits• Affinity• Future visits• Retweets / Awareness
  • 3. Automate personalized   marketingBased on check-ins,    Examples  create personalized      messages for:   Send thank you messages and   special rewards to best   customers (that must be shared     – buy one get one free)  • Frequent customers         If a customer hasn’t visited in• New customers   last 60 days, automatically send coupon or offer.• Lapsed customers
  • 4. Identify your potential customersMarket to potential customers that visit competitors’ locations
  • 5. Measure. Rinse. Repeat.
  • Bonus: Incorporate location data in  other marketing effortsSend the right offers to the right people based on their check-in history
  • Thank you to the guysat www.placepunch.com forallowing me to use some oftheir slides and information –now for 2 slides on PlacePunchCheck them out!
  • PlacePunch connects your brand to  customers through location check-ins Your Brand
  • PlacePunch enables marketers to: ü Build check-in loyalty programs     ü Send timely, relevant messages     ü Build email list ü Learn about customerswww.placepunch.com