Evolution of Social Media     & Am I an addict?Or is my parents investment        paying off?      Shane Lennon        @Vi...
My Social Media Profiles      shane lennon > @VirtualCMO + @redshaneIf lost access   Support my life   Utility from       ...
h"p://www.youtube.com/watch?v=lFZ0z5Fm-­‐Ng&feature=player_embedded#!	  	  
 2000          	   	  2004   	    	  2007          	   	  2010	                	                     	               	  	 ...
•    What’s causing this change in    social media?    	      	             	     GPS-Enabled Smartphones
Smartphone Affordability
Smartphone popularization     2004              2010
Smartphone usage to exceed	  flip phone in 2011
What is a Check-In?
Check-ins are social location	  broadcasting and sharing
Check-ins connect friends and	  venues
How to Check-In
Download a check-in application	  to your smartphone
What applications (location-based	  services) offer check-ins?
Check-in at restaurants, stores
Share check-ins on Twitter,	  Facebook
Meet friends
Discover new venues
Earn badges
Become the mayor                   Foursquare Mayor:                   Customer with the most days                   check...
Redeem Check-In Specials
Why check-in?	  	  	  	  üSocializeüEarn badges; Become the mayorüReceive offers
Location-BasedMarketing Overview
Check-Ins for Business              Check-Ins Are:       Customer Visits         	         	         	         Free Advert...
Why do check-ins matter?	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  5 million users	  	  	  	  	  + 150,000 new users awe...
Brands marketing through	  location-based services   Restaurants       Retailers
What is location-based marketing?   Location enable marketers to target customers   	  according to real preferences at th...
Goals of location-based	  marketing+ Repeat customer visits+ New customer visits+ Word of mouth awareness+ Smarter marketing
Location-based marketing is	  data and insights• Where your customers are• Where else do they visit• How many friends they...
Can you harness location data?
In other words …         Timeliness              +       Personalization    Customer Loyalty +  Word of Mouth Marketing
What location-based marketing is not
5 Tips for Starting WithLocation-Based Marketing
1. Claim venues and offerspecials to nearby customers
2. Deliver timely, relevant 	   messages to customersMessage customers whenthey check in	  • Goodwill• Promotional / Bounc...
3. Automate personalized       	         marketingBased on check-ins,          	                                         	...
4. Identify your potential customersMarket to potential customers that visit         competitors’ locations
5. Measure. Rinse. Repeat.
Bonus: Incorporate location data in	  other marketing effortsSend the right offers to the right people based             o...
Thank you to the guysat www.placepunch.com forallowing me to use some oftheir slides and information –now for 2 slides on ...
PlacePunch connects your brand to	  customers through location check-ins               Your Brand
PlacePunch enables marketers to: ü Build check-in loyalty programs 	   	   ü Send timely, relevant messages 	   	   ü B...
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Location Based Marketing & Social Media

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A short overview given to some non-profit and small business folks on social media and the use of location based services in marketing to drive foot traffic.

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Location Based Marketing & Social Media

  1. 1. Evolution of Social Media & Am I an addict?Or is my parents investment paying off? Shane Lennon @VirtualCMO
  2. 2. My Social Media Profiles shane lennon > @VirtualCMO + @redshaneIf lost access Support my life Utility from Testing but > Old DormantGo into time to time –Meltdown Makes life easier I have another 50 on the web plus about 100 more on my iPhone
  3. 3. h"p://www.youtube.com/watch?v=lFZ0z5Fm-­‐Ng&feature=player_embedded#!    
  4. 4.  2000    2004    2007    2010                                                                                                                                                                                     Share photos,  Share what Share where  Share ideas  updates you’re doing  you are
  5. 5. • What’s causing this change in social media?       GPS-Enabled Smartphones
  6. 6. Smartphone Affordability
  7. 7. Smartphone popularization 2004 2010
  8. 8. Smartphone usage to exceed  flip phone in 2011
  9. 9. What is a Check-In?
  10. 10. Check-ins are social location  broadcasting and sharing
  11. 11. Check-ins connect friends and  venues
  12. 12. How to Check-In
  13. 13. Download a check-in application  to your smartphone
  14. 14. What applications (location-based  services) offer check-ins?
  15. 15. Check-in at restaurants, stores
  16. 16. Share check-ins on Twitter,  Facebook
  17. 17. Meet friends
  18. 18. Discover new venues
  19. 19. Earn badges
  20. 20. Become the mayor Foursquare Mayor: Customer with the most days checked into your venue over the last 60 days
  21. 21. Redeem Check-In Specials
  22. 22. Why check-in?        üSocializeüEarn badges; Become the mayorüReceive offers
  23. 23. Location-BasedMarketing Overview
  24. 24. Check-Ins for Business Check-Ins Are: Customer Visits       Free Advertising     Customer Data    
  25. 25. Why do check-ins matter?                              5 million users          + 150,000 new users aweek      Facebook opens2,500 media mentions check-ins to 500weekly million members
  26. 26. Brands marketing through  location-based services Restaurants Retailers
  27. 27. What is location-based marketing? Location enable marketers to target customers  according to real preferences at the right time
  28. 28. Goals of location-based  marketing+ Repeat customer visits+ New customer visits+ Word of mouth awareness+ Smarter marketing
  29. 29. Location-based marketing is  data and insights• Where your customers are• Where else do they visit• How many friends they have• Who they are (demographics)
  30. 30. Can you harness location data?
  31. 31. In other words … Timeliness + Personalization Customer Loyalty + Word of Mouth Marketing
  32. 32. What location-based marketing is not
  33. 33. 5 Tips for Starting WithLocation-Based Marketing
  34. 34. 1. Claim venues and offerspecials to nearby customers
  35. 35. 2. Deliver timely, relevant   messages to customersMessage customers whenthey check in  • Goodwill• Promotional / Bounce backs• SMS/Email/TwitterBenefits• Affinity• Future visits• Retweets / Awareness
  36. 36. 3. Automate personalized   marketingBased on check-ins,    Examples  create personalized      messages for:   Send thank you messages and   special rewards to best   customers (that must be shared     – buy one get one free)  • Frequent customers         If a customer hasn’t visited in• New customers   last 60 days, automatically send coupon or offer.• Lapsed customers
  37. 37. 4. Identify your potential customersMarket to potential customers that visit competitors’ locations
  38. 38. 5. Measure. Rinse. Repeat.
  39. 39. Bonus: Incorporate location data in  other marketing effortsSend the right offers to the right people based on their check-in history
  40. 40. Thank you to the guysat www.placepunch.com forallowing me to use some oftheir slides and information –now for 2 slides on PlacePunchCheck them out!
  41. 41. PlacePunch connects your brand to  customers through location check-ins Your Brand
  42. 42. PlacePunch enables marketers to: ü Build check-in loyalty programs     ü Send timely, relevant messages     ü Build email list ü Learn about customerswww.placepunch.com
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